Marketing: essential principles, new realities
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2004
|
| Edition: | 1. publ. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVIII, 540 S. Ill., graph. Darst. |
| ISBN: | 0749441143 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV017683041 | ||
| 003 | DE-604 | ||
| 005 | 20040727 | ||
| 007 | t | ||
| 008 | 031125s2004 xxuad|| |||| 00||| eng d | ||
| 020 | |a 0749441143 |9 0-7494-4114-3 | ||
| 035 | |a (OCoLC)248979291 | ||
| 035 | |a (DE-599)BVBBV017683041 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 |a DE-1049 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Groucutt, Jon |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b essential principles, new realities |c Jonathan Groucutt ; Peter Leadley ; Patrick Forsyth |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2004 | |
| 300 | |a XVIII, 540 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Leadley, Peter |e Sonstige |4 oth | |
| 700 | 1 | |a Forsyth, Patrick |d 1942- |e Sonstige |0 (DE-588)115684093 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010632157 | ||
Record in the Search Index
| _version_ | 1804130418264375296 |
|---|---|
| any_adam_object | |
| author | Groucutt, Jon |
| author_GND | (DE-588)115684093 |
| author_facet | Groucutt, Jon |
| author_role | aut |
| author_sort | Groucutt, Jon |
| author_variant | j g jg |
| building | Verbundindex |
| bvnumber | BV017683041 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)248979291 (DE-599)BVBBV017683041 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01248nam a2200397zc 4500</leader><controlfield tag="001">BV017683041</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040727 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">031125s2004 xxuad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749441143</subfield><subfield code="9">0-7494-4114-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)248979291</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV017683041</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Groucutt, Jon</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">essential principles, new realities</subfield><subfield code="c">Jonathan Groucutt ; Peter Leadley ; Patrick Forsyth</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 540 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Leadley, Peter</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Forsyth, Patrick</subfield><subfield code="d">1942-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)115684093</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-010632157</subfield></datafield></record></collection> |
| id | DE-604.BV017683041 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:20:43Z |
| institution | BVB |
| isbn | 0749441143 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010632157 |
| oclc_num | 248979291 |
| open_access_boolean | |
| owner | DE-703 DE-1049 |
| owner_facet | DE-703 DE-1049 |
| physical | XVIII, 540 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Groucutt, Jon Verfasser aut Marketing essential principles, new realities Jonathan Groucutt ; Peter Leadley ; Patrick Forsyth 1. publ. London [u.a.] Kogan Page 2004 XVIII, 540 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Leadley, Peter Sonstige oth Forsyth, Patrick 1942- Sonstige (DE-588)115684093 oth |
| spellingShingle | Groucutt, Jon Marketing essential principles, new realities Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing essential principles, new realities |
| title_auth | Marketing essential principles, new realities |
| title_exact_search | Marketing essential principles, new realities |
| title_full | Marketing essential principles, new realities Jonathan Groucutt ; Peter Leadley ; Patrick Forsyth |
| title_fullStr | Marketing essential principles, new realities Jonathan Groucutt ; Peter Leadley ; Patrick Forsyth |
| title_full_unstemmed | Marketing essential principles, new realities Jonathan Groucutt ; Peter Leadley ; Patrick Forsyth |
| title_short | Marketing |
| title_sort | marketing essential principles new realities |
| title_sub | essential principles, new realities |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT groucuttjon marketingessentialprinciplesnewrealities AT leadleypeter marketingessentialprinciplesnewrealities AT forsythpatrick marketingessentialprinciplesnewrealities |