Fundamentals of leisure business success: a manager's guide to achieving success in the leisure and recreation industry

"In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, practical ways that these theories translate into the everyday realities of market share, em...

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Bibliographic Details
Main Author: Scott, Jonathan (Author)
Format: Book
Language:English
Published: New York [u.a.] Haworth Press 1998
Series:Haworth marketing resources
Subjects:
Summary:"In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, practical ways that these theories translate into the everyday realities of market share, employee management, and all-out business survival. You'll have the benefit of 20 years of actual experience in the leisure and recreation field at your disposal and master the importance of contemporary business management and techniques."--BOOK JACKET.
Physical Description:XII, 189 S. graph. Darst.
ISBN:0789004453

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