Profitables Markenmanagement: Strategien, Konzepte, Best Practices
Saved in:
| Format: | Book |
|---|---|
| Language: | German |
| Published: |
Wiesbaden
Gabler [u.a.]
2003
|
| Edition: | 1. Aufl. |
| Series: | Wissenschaft & Praxis
|
| Subjects: | |
| Physical Description: | XXV, 355 S. Ill., graph. Darst. |
| ISBN: | 3409124918 |
Staff View
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Record in the Search Index
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV017624670 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:20:03Z |
| institution | BVB |
| isbn | 3409124918 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010601717 |
| oclc_num | 249155983 |
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| physical | XXV, 355 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Gabler [u.a.] |
| record_format | marc |
| series2 | Wissenschaft & Praxis |
| spelling | Profitables Markenmanagement Strategien, Konzepte, Best Practices Olaf Göttgens ...(Hrsg.) 1. Aufl. Wiesbaden Gabler [u.a.] 2003 XXV, 355 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wissenschaft & Praxis Markenpolitik (DE-588)4144679-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s DE-604 Göttgens, Olaf 1965-2011 Sonstige (DE-588)128574453 oth |
| spellingShingle | Profitables Markenmanagement Strategien, Konzepte, Best Practices Markenpolitik (DE-588)4144679-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4124261-0 (DE-588)4143413-4 |
| title | Profitables Markenmanagement Strategien, Konzepte, Best Practices |
| title_auth | Profitables Markenmanagement Strategien, Konzepte, Best Practices |
| title_exact_search | Profitables Markenmanagement Strategien, Konzepte, Best Practices |
| title_full | Profitables Markenmanagement Strategien, Konzepte, Best Practices Olaf Göttgens ...(Hrsg.) |
| title_fullStr | Profitables Markenmanagement Strategien, Konzepte, Best Practices Olaf Göttgens ...(Hrsg.) |
| title_full_unstemmed | Profitables Markenmanagement Strategien, Konzepte, Best Practices Olaf Göttgens ...(Hrsg.) |
| title_short | Profitables Markenmanagement |
| title_sort | profitables markenmanagement strategien konzepte best practices |
| title_sub | Strategien, Konzepte, Best Practices |
| topic | Markenpolitik (DE-588)4144679-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Markenpolitik Strategisches Management Aufsatzsammlung |
| work_keys_str_mv | AT gottgensolaf profitablesmarkenmanagementstrategienkonzeptebestpractices |