Sports marketing and the psychology of marketing communication:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, N.J. [u.a.]
Erlbaum
2004
|
| Schriftenreihe: | Advertising and consumer psychology
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | xxiii, 415 p. ill. : 24 cm |
| ISBN: | 0805848266 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804130335191990272 |
|---|---|
| adam_text | CONTENTS FOREWORD BY LAURENCE CHALIP XI PREFACE XVII LIST OF
CONTRIBUTORS XXI I: CONSUMER BEHAVIOR 1 EXPLORATION OF CONSUMPTION AND
COMMUNICATION COMMUNITIES IN SPORTS MARKETING 3 TAO SUN, SEOUNMI YOUN,
AND WILLIAM D. WELLS 2 FANATICAL CONSUMPTION: AN INVESTIGATION OF THE
BEHAVIOR OF SPORTS FANS THROUGH TEXTUAL DATA 27 SCOTT W. KELLEY AND
KELLY TIAN 3 WE ARE NUMBER ONE! THE PHENOMENON OF
BASKING-IN-REFLECTED-GLORY AND ITS IMPLICATIONS FOR SPORTS MARKETING 67
VASSILIS DALAKAS, ROBERT MADRIGAL, AND KERI L. ANDERSON 4 RISKY SPORTS:
MAKING THE LEAP 81 AVIV SHOHAM, GREGORY M. ROSE, AND LYNN R. KAHLE II:
SPORTS CELEBRITY ENDORSEMENTS 5 THE STRATEGIC USE OF CELEBRITY ATHLETE
ENDORSERS IN PRINT MEDIA: A HISTORICAL PERSPECTIVE 107 MELINDA J.JONES
AND DAVID W. SCHUMANN VIII CONTENTS 6 THE EFFECTS OF MULTIPLE PRODUCT
ENDORSEMENTS BY CELEBRITIES ON CONSUMER ATTITUDES AND INTENTIONS: AN
EXTENSION 133 AINSWORTH A. BAILEY AND CATHERINE A. COLE 7 MAGIC JOHNSON
AND MARK MCGWIRE: THE POWER OF IDENTIFICATION WITH SPORTS CELEBRITIES
159 MICHAEL D. BASIL AND WILLIAM ]. BROWN III: THE CONSEQUENCES OF
SPONSORSHIP 8 SEVEN PSYCHOLOGICAL MECHANISMS THROUGH WHICH SPONSORSHIP
CAN INFLUENCE CONSUMERS 175 JOHN W. PRACEJUS 9 IT S GOTTA BE THE SHOES:
EXPLORING THE EFFECTS OF RELATIONSHIPS OF NIKE AND REEBOK SPONSORSHIP ON
TWO COLLEGE ATHLETIC PROGRAMS 191 JAN SLATER AND CARLA LLOYD 10 AMERICAN
CONSUMER ATTITUDES TOWARD CORPORATE SPONSORSHIP OF SPORTING EVENTS 211
LANCE KINNEY AND STEPHEN R. MCDANIEL 11 DO SPORT SPONSORSHIP
ANNOUNCEMENTS INFLUENCE FIRM STOCK PRICES? 223 LANCE KINNEY AND GREGG
BELL 12 A REVIEW OF TEAM IDENTIFICATION AND ITS INFLUENCE ON CONSUMERS
RESPONSES TOWARD CORPORATE SPONSORS 241 ROBERT MADRIGAL IV: MARKETING
STRATEGY 13 TEAMS AS BRANDS: A REVIEW OF THE SPORTS LICENSING CONCEPT
259 RICK BURTON 14 SPORTNEST: A NESTED APPROACH TO SEGMENTING THE SPORT
CONSUMER MARKET 271 MICK JACKOWSKI AND DIANNA P. GRAY CONTENTS IX 15
UNDERSTANDING AMBUSH MARKETING: IMPLICATIONS OF INFORMATION PROCESSING
293 VASSILIS DALAKAS, ROBERT MADRIGAL, AND RICK BURTON V: SOCIAL ISSUES
AND SPORTS MARKETING 16 AGGRESSIVE MARKETING: INTERROGATING THE USE OF
VIOLENCE IN SPORT-RELATED ADVERTISING 307 STEVEN J. JACKSON AND DAVID L.
ANDREWS 17 SMOKE AND ASHES: TOBACCO SPONSORSHIP OF SPORTS AND REGULATORY
ISSUES IN CANADA 327 TIMOTHY DEWHIRST 18 SOCIAL MARKETING OF SPORT 353
JOHN J. JACKSON 19 TEENAGERS PERCEPTIONS OF THE INFLUENCE OF
ADVERTISING AND PRICE VERSUS INTERPERSONAL, SOCIAL FACTORS ON THEIR
PURCHASES OF BRAND NAME ATHLETIC SHOES AND CLOTHING 365 TIMOTHY P.
MEYER, KATHERYN GETTLEMAN, AND THOMAS R. DONOHUE AUTHOR INDEX 381
SUBJECT INDEX 393
|
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| ctrlnum | (OCoLC)645604015 (DE-599)BVBBV017567971 |
| discipline | Psychologie Sportwissenschaft Arbeitswissenschaften Wirtschaftswissenschaften |
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| id | DE-604.BV017567971 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:19:24Z |
| institution | BVB |
| isbn | 0805848266 |
| language | English |
| lccn | 2003020653 |
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| series2 | Advertising and consumer psychology |
| spelling | Sports marketing and the psychology of marketing communication edited by Lynn R. Kahle, Chris Riley Mahwah, N.J. [u.a.] Erlbaum 2004 xxiii, 415 p. ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier Advertising and consumer psychology Includes bibliographical references and indexes Marketing (DE-588)4037589-4 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Sport (DE-588)4056366-2 s Marketing (DE-588)4037589-4 s DE-604 Kommunikation (DE-588)4031883-7 s Psychologie (DE-588)4047704-6 s b DE-604 Kahle, Lynn R. Sonstige oth Riley, Chris Sonstige oth http://www.loc.gov/catdir/toc/ecip049/2003020653.html Table of contents SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010571320&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sports marketing and the psychology of marketing communication Marketing (DE-588)4037589-4 gnd Psychologie (DE-588)4047704-6 gnd Sport (DE-588)4056366-2 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4047704-6 (DE-588)4056366-2 (DE-588)4031883-7 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Sports marketing and the psychology of marketing communication |
| title_auth | Sports marketing and the psychology of marketing communication |
| title_exact_search | Sports marketing and the psychology of marketing communication |
| title_full | Sports marketing and the psychology of marketing communication edited by Lynn R. Kahle, Chris Riley |
| title_fullStr | Sports marketing and the psychology of marketing communication edited by Lynn R. Kahle, Chris Riley |
| title_full_unstemmed | Sports marketing and the psychology of marketing communication edited by Lynn R. Kahle, Chris Riley |
| title_short | Sports marketing and the psychology of marketing communication |
| title_sort | sports marketing and the psychology of marketing communication |
| topic | Marketing (DE-588)4037589-4 gnd Psychologie (DE-588)4047704-6 gnd Sport (DE-588)4056366-2 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Psychologie Sport Kommunikation USA Aufsatzsammlung |
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