APA-Zitierstil (7. Ausg.)

McDonald, M., Rogers, B., & Woodburn, D. (2003). Key customers: How to manage them profitably (1. publ., reprinted.). Butterworth-Heinemann.

Chicago-Zitierstil (17. Ausg.)

McDonald, Malcolm, Beth Rogers, und Diana Woodburn. Key Customers: How to Manage Them Profitably. 1. publ., reprinted. Amsterdam [u.a.]: Butterworth-Heinemann, 2003.

MLA-Zitierstil (9. Ausg.)

McDonald, Malcolm, et al. Key Customers: How to Manage Them Profitably. 1. publ., reprinted. Butterworth-Heinemann, 2003.