APA (7th ed.) Citation

Banning, D. (1957). Techniques for marketing new products. McGraw-Hill.

Chicago Style (17th ed.) Citation

Banning, Douglas. Techniques for Marketing New Products. New York [u.a.]: McGraw-Hill, 1957.

MLA (9th ed.) Citation

Banning, Douglas. Techniques for Marketing New Products. McGraw-Hill, 1957.