The Harvard entrepreneurs club guide to starting your own business:
Saved in:
| Corporate Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Wiley
1999
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 258 S. |
| ISBN: | 0471326283 |
Staff View
MARC
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| 245 | 1 | 0 | |a The Harvard entrepreneurs club guide to starting your own business |c Poonam Sharma. With chapters contributed by Ngina Duckett ... |
| 246 | 1 | 3 | |a Guide to starting your own business |
| 264 | 1 | |a New York u.a. |b Wiley |c 1999 | |
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| 650 | 7 | |a Nieuwe ondernemingen |2 gtt | |
| 650 | 4 | |a Nouvelles entreprises - Gestion | |
| 650 | 7 | |a Ondernemerschap |2 gtt | |
| 650 | 4 | |a Petites et moyennes entreprises - Gestion | |
| 650 | 4 | |a Succès dans les affaires | |
| 650 | 4 | |a Entrepreneurship | |
| 650 | 4 | |a New business enterprises |x Management | |
| 650 | 4 | |a Small business |x Management | |
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Record in the Search Index
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| adam_text | Contents
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Foreword 6y MicAflel Bloomberg xiii
Introduction by Poonam Sharma 1
Background and Purpose of the Guide 2
The Harvard Entrepreneurs Club 4
Reminder: School Regulations 9
Topics Discussed in the Guide 12
Conclusion 15
1 Think Like an Entrepreneur by Poonam Sharma 16
The Qualities of an Entrepreneur 16
What s the Big Idea? 41
Myths about the Entrepreneur 47
Dos and Don ts 50
Conclusion 52
2 Marketing Your Product by Ngina Duckett 54
What Is a Marketing Strategy? 54
The Customer: The Center of Your Marketing Strategy 56
Networking 58
Marketing Is Dynamic 59
Steps in the Marketing Strategy 61
Methods of Marketing 70
The Marketing Plan: Putting It All Together 76
Conclusion 80
3 Financing Your Dream by Anthony Perrault 81
Venture Capital 83
Angel Investors 99
Alternative Financing 104
Loans 109
Conclusion 112
xi
xii ¦ CONTENTS
4 The Business Plan by John Turlais 113
Why a Business Plan Is Necessary 113
The Goals of a Business Plan 115
General Tips on Writing a Successful Business Plan 118
The Business Plan 122
Conclusion 146
5 The Importance of Industry by Steven Chang 150
A Broader Perspective 151
Competitive Intelligence 158
Surf s Up: The Industry Climate 167
Predictability and the Baby Boom 170
Economics 101 172
Biz Quiz 174
Conclusion 174
6 Protecting Yourself by Carsten Schwarting 176
Choosing a Legal Structure for Your Business 177
Copyrights 194
Patents 195
Conclusion 197
7 The Faces of Success by Greg Tseng 203
Kevin Carlson 204
WellieChao 206
John Chuang 209
IanEslick 213
Jacob Farmer 216
Gregg Favalora 219
AmarGoel 221
Krisztina Holly 224
Mike ltagaki 227
Joshua Kanter 230
Conclusion 233
8 The Business Ethic by Poonam Sharma 234
What Is a Business Ethic? 234
Questions You Should Ask Yourself 242
Conclusion 245
Notes 247
Index 249
|
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| discipline | Wirtschaftswissenschaften |
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| spelling | Harvard Entrepreneurs Club Verfasser (DE-588)10356235-7 aut The Harvard entrepreneurs club guide to starting your own business Poonam Sharma. With chapters contributed by Ngina Duckett ... Guide to starting your own business New York u.a. Wiley 1999 258 S. txt rdacontent n rdamedia nc rdacarrier Entrepreneuriat Nieuwe ondernemingen gtt Nouvelles entreprises - Gestion Ondernemerschap gtt Petites et moyennes entreprises - Gestion Succès dans les affaires Entrepreneurship New business enterprises Management Small business Management Success in business Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Unternehmensgründung (DE-588)4078599-3 s DE-604 Sharma, Poonam Sonstige oth Duckett, Ngina Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010463767&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The Harvard entrepreneurs club guide to starting your own business Entrepreneuriat Nieuwe ondernemingen gtt Nouvelles entreprises - Gestion Ondernemerschap gtt Petites et moyennes entreprises - Gestion Succès dans les affaires Entrepreneurship New business enterprises Management Small business Management Success in business Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4048476-2 |
| title | The Harvard entrepreneurs club guide to starting your own business |
| title_alt | Guide to starting your own business |
| title_auth | The Harvard entrepreneurs club guide to starting your own business |
| title_exact_search | The Harvard entrepreneurs club guide to starting your own business |
| title_full | The Harvard entrepreneurs club guide to starting your own business Poonam Sharma. With chapters contributed by Ngina Duckett ... |
| title_fullStr | The Harvard entrepreneurs club guide to starting your own business Poonam Sharma. With chapters contributed by Ngina Duckett ... |
| title_full_unstemmed | The Harvard entrepreneurs club guide to starting your own business Poonam Sharma. With chapters contributed by Ngina Duckett ... |
| title_short | The Harvard entrepreneurs club guide to starting your own business |
| title_sort | the harvard entrepreneurs club guide to starting your own business |
| topic | Entrepreneuriat Nieuwe ondernemingen gtt Nouvelles entreprises - Gestion Ondernemerschap gtt Petites et moyennes entreprises - Gestion Succès dans les affaires Entrepreneurship New business enterprises Management Small business Management Success in business Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Entrepreneuriat Nieuwe ondernemingen Nouvelles entreprises - Gestion Ondernemerschap Petites et moyennes entreprises - Gestion Succès dans les affaires Entrepreneurship New business enterprises Management Small business Management Success in business Unternehmensgründung Ratgeber |
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