Das Groteske in Literatur und Werbung:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Stuttgart
Ibidem-Verl.
2003
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 153 - 159 |
| Physical Description: | 165 S. Ill. |
| ISBN: | 389821253X |
Staff View
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Record in the Search Index
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| adam_text | OLIVER GEORGI DAS GROTESKE IN LITERATUR UND WERBUNG IBIDEM-VER AG
INHALTSVERZEICHNIS 5 INHALTSVERZEICHNIS 1. EINLEITUNG 9 2. DAS GROTESKE
IN DER LITERATUR 15 2.1 GESCHICHTE DES GROTESKENBEGRIFFS 15 2.2
DEFINITION DES GROTESKEN 20 2.3 THEORIEN DES GROTESKEN 27 2.3.1 DAS
GROTESKE ALS ENTFREMDETE WELT (WOLFGANG KAYSER) 27 2.3.2 DAS GROTESKE
ALS KULTURGESCHICHTLICHE KONSTANTE DES WANDELS (PETER FUB) 30 2.4
AUSFORMUNG DES GROTESKEN IN DER LITERATUR 34 2.4.1 JOHANN FISCHART UND
DIE »FROHLICHE ANARCHIE 35 2.4.1.1 BIOGRAPHISCHES ZU JOHANN FISCHART 35
2.4.1.2 DIE »AFFENTHEURLICH NAUPEN- GEHEURLICHE GESCHICHTKLITTERUNG 38
2.4.2 E.T.A. HOFFMANN UND DAS GROTESKE ALS MITTEL DES TRANSZENDIERENS 60
2.4.2.1 BIOGRAPHISCHES ZU E.T.A. HOFFMANN 61 2.4.2.2 DAS GROTESKE IN
E.T.A, HOFFMANNS »DER GOLDNE TOPF 63 2.4.3 FRIEDRICH DURRENMATT UND DIE
GESCHICHTE ALS GROTESKES PHANOMEN 83 6 INHALTSVERZEICHNIS 2.4.3.1. DER
GROTESKEN- UND KOMODIENBEGRIFF DURRENMATTS 83 2.4.3.2. »ROMULUS DER
GROBE - GESCHICHTE ALS GROTESKER EINFALL IN DIE REALITAT 87 2.5. FAZIT
- GROTESKES IN DER LITERATUR 10 2 3. GROTESKE WERBUNG 105 3.1
VORBEMERKUNG 105 3.2 DAS GROTESKE IN DER WERBUNG 106 3.2.1 TECHNIKENUND
VERFAHRUNGSWEISEN DER WERBUNG 106 3.2.2 GROTESKE WERBUNG ZWISCHEN
GESELL- SCHAFTLICHEM KONSENS UND DER ERWEITERUNG DES ERLAUBTEN 114 3.2.3
DER DEUTSCHE WERBERAT - KONTROLLINSTANZ AN DER GRENZE DES ERLAUBTEN 122
3.3 ZEITGENOSSISCHE WERBEBEISPIELE 127 3.3.1 WERBUNGEN MIT DIREKTER
BILDUMSETZUNG 128 3.3.1.1 LANCIA 128 3.3.1.2 COLOGNE-PARFIIM 130 3.3.1.3
SMIRNOFF 132 3.3.2 WERBUNGEN MIT INDIREKTER BILDUMSETZUNG 134 3.3.2.1
MICROSOFT X-BOX - SPIELEKONSOLE 134 3.3.2.2 SIIDDEUTSCHE.DE*JOBCENTER
137 3.3.2.3 MEDIA-MARKT 140 INHALTSVERZEICHNIS 7 4. FAZIT - DAS GROTESKE
IN LITERATUR UND WERBUNG 147 5. LITERATURVERZEICHNIS 153 6. ANHANG 160
|
| any_adam_object | 1 |
| author | Georgi, Oliver |
| author_facet | Georgi, Oliver |
| author_role | aut |
| author_sort | Georgi, Oliver |
| author_variant | o g og |
| building | Verbundindex |
| bvnumber | BV017348852 |
| callnumber-first | P - Language and Literature |
| callnumber-label | PT129 |
| callnumber-raw | PT129 |
| callnumber-search | PT129 |
| callnumber-sort | PT 3129 |
| callnumber-subject | PT - European, Asian and African Literature |
| classification_rvk | EC 3925 EC 8640 GE 3718 GE 5207 |
| ctrlnum | (OCoLC)54981296 (DE-599)BVBBV017348852 |
| discipline | Germanistik / Niederlandistik / Skandinavistik Literaturwissenschaft |
| era | Geschichte 1575-1958 gnd |
| era_facet | Geschichte 1575-1958 |
| format | Book |
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| indexdate | 2024-07-09T19:16:57Z |
| institution | BVB |
| isbn | 389821253X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010456491 |
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| physical | 165 S. Ill. |
| publishDate | 2003 |
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| spelling | Georgi, Oliver Verfasser aut Das Groteske in Literatur und Werbung Oliver Georgi Stuttgart Ibidem-Verl. 2003 165 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 153 - 159 Geschichte 1575-1958 gnd rswk-swf Grotesque in advertising Het Groteske gtt Letterkunde gtt Reclame gtt Literatur Advertising Germany German literature Themes, motives Grotesque in literature Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Deutsch (DE-588)4113292-0 gnd rswk-swf Das Groteske (DE-588)4134841-2 gnd rswk-swf Literatur (DE-588)4035964-5 gnd rswk-swf Deutschland Deutschland (DE-588)4011882-4 gnd rswk-swf Deutsch (DE-588)4113292-0 s Literatur (DE-588)4035964-5 s Das Groteske (DE-588)4134841-2 s Geschichte 1575-1958 z DE-604 Deutschland (DE-588)4011882-4 g Anzeigenwerbung (DE-588)4112549-6 s GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010456491&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Georgi, Oliver Das Groteske in Literatur und Werbung Grotesque in advertising Het Groteske gtt Letterkunde gtt Reclame gtt Literatur Advertising Germany German literature Themes, motives Grotesque in literature Anzeigenwerbung (DE-588)4112549-6 gnd Deutsch (DE-588)4113292-0 gnd Das Groteske (DE-588)4134841-2 gnd Literatur (DE-588)4035964-5 gnd |
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| title | Das Groteske in Literatur und Werbung |
| title_auth | Das Groteske in Literatur und Werbung |
| title_exact_search | Das Groteske in Literatur und Werbung |
| title_full | Das Groteske in Literatur und Werbung Oliver Georgi |
| title_fullStr | Das Groteske in Literatur und Werbung Oliver Georgi |
| title_full_unstemmed | Das Groteske in Literatur und Werbung Oliver Georgi |
| title_short | Das Groteske in Literatur und Werbung |
| title_sort | das groteske in literatur und werbung |
| topic | Grotesque in advertising Het Groteske gtt Letterkunde gtt Reclame gtt Literatur Advertising Germany German literature Themes, motives Grotesque in literature Anzeigenwerbung (DE-588)4112549-6 gnd Deutsch (DE-588)4113292-0 gnd Das Groteske (DE-588)4134841-2 gnd Literatur (DE-588)4035964-5 gnd |
| topic_facet | Grotesque in advertising Het Groteske Letterkunde Reclame Literatur Advertising Germany German literature Themes, motives Grotesque in literature Anzeigenwerbung Deutsch Das Groteske Deutschland |
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