Understanding the consumer:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Sage Publ.
2003
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. 188-197) and index |
| Physical Description: | 202 S. 24 cm |
| ISBN: | 0761947019 0761947000 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Acknowledgements vi
Introduction 1
1 The Consumer oriented Approach to Marketing 9
2 New Products and their Meanings 29
3 Paradoxes of Meaning 40
4 Whose Marketplace is it Anyway? 62
5 Innovation and the Creative Consumer 82
6 Revisiting the Time of Adoption and Resistance 101
7 When Innovation Becomes Creativity 121
8 Conspicuous Consumption, Downshifting and
Reconsumption 133
9 Production and Consumption 151
10 Conclusion 180
Bibliography 188
Index 198
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:16:18Z |
| institution | BVB |
| isbn | 0761947019 0761947000 |
| language | English |
| lccn | 2002111621 |
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| physical | 202 S. 24 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
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| spelling | Szmigin, Isabelle Verfasser aut Understanding the consumer Isabelle Szmigin 1. publ. London [u.a.] Sage Publ. 2003 202 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 188-197) and index Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Verbraucherforschung (DE-588)4187567-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010427267&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Szmigin, Isabelle Understanding the consumer Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucher (DE-588)4062632-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4187567-9 |
| title | Understanding the consumer |
| title_auth | Understanding the consumer |
| title_exact_search | Understanding the consumer |
| title_full | Understanding the consumer Isabelle Szmigin |
| title_fullStr | Understanding the consumer Isabelle Szmigin |
| title_full_unstemmed | Understanding the consumer Isabelle Szmigin |
| title_short | Understanding the consumer |
| title_sort | understanding the consumer |
| topic | Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucher (DE-588)4062632-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Consumentengedrag Marketing Consumer behavior Verbraucher Verbraucherforschung |
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