Information masters: secrets of the customer race
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester
Wiley
1999
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IX, 287 S. graph. Darst. |
| ISBN: | 0471988014 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preface vii
Acknowledgements ix
/ Customer Masters are Information Masters 1
2 Masquerade of a Hidden Malaise 41
3 Mass Market Customer Information Legacy 55
4 Litmus Test for Customer Information Mastery 83
5 Historical Approaches for Customer Information
Initiatives 93
6 Seven Elements of Customer Information Competency 111
7 Rewards of Customer Information Mastery 179
8 Relative Information Mastery by Industry 221
9 Customer Masters in the 21st Century 239
Conclusion 277
Index 281
V
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:16:17Z |
| institution | BVB |
| isbn | 0471988014 |
| language | English |
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| physical | IX, 287 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Wiley |
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| spelling | McKean, John Verfasser aut Information masters secrets of the customer race John McKean Chichester Wiley 1999 IX, 287 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Klantgerichtheid gtt Marketing gtt Customer relations HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010426373&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McKean, John Information masters secrets of the customer race Klantgerichtheid gtt Marketing gtt Customer relations |
| title | Information masters secrets of the customer race |
| title_auth | Information masters secrets of the customer race |
| title_exact_search | Information masters secrets of the customer race |
| title_full | Information masters secrets of the customer race John McKean |
| title_fullStr | Information masters secrets of the customer race John McKean |
| title_full_unstemmed | Information masters secrets of the customer race John McKean |
| title_short | Information masters |
| title_sort | information masters secrets of the customer race |
| title_sub | secrets of the customer race |
| topic | Klantgerichtheid gtt Marketing gtt Customer relations |
| topic_facet | Klantgerichtheid Marketing Customer relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010426373&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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