Management der Business-to-Business-Kommunikation: Instrumente - Maßnahmen - Fallbeispiele
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Gabler
2003
|
| Edition: | 1. Aufl. |
| Subjects: | |
| Physical Description: | IX, 226 S. Ill., graph. Darst. |
| ISBN: | 3409124322 |
Staff View
MARC
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Record in the Search Index
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| author | Fuchs, Wolfgang |
| author_facet | Fuchs, Wolfgang |
| author_role | aut |
| author_sort | Fuchs, Wolfgang |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
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| id | DE-604.BV017258932 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:15:48Z |
| institution | BVB |
| isbn | 3409124322 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010402832 |
| oclc_num | 76527638 |
| open_access_boolean | |
| owner | DE-1049 DE-N2 DE-1050 DE-1051 DE-20 DE-859 DE-1102 DE-860 DE-19 DE-BY-UBM DE-M347 DE-Aug4 DE-522 DE-92 DE-634 DE-2070s DE-188 DE-473 DE-BY-UBG |
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| physical | IX, 226 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Gabler |
| record_format | marc |
| spelling | Fuchs, Wolfgang Verfasser aut Management der Business-to-Business-Kommunikation Instrumente - Maßnahmen - Fallbeispiele Wolfgang Fuchs 1. Aufl. Wiesbaden Gabler 2003 IX, 226 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s Marketingmanagement (DE-588)4168907-0 s DE-604 Marktkommunikation (DE-588)4131075-5 s DE-188 |
| spellingShingle | Fuchs, Wolfgang Management der Business-to-Business-Kommunikation Instrumente - Maßnahmen - Fallbeispiele Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4168907-0 (DE-588)4131075-5 |
| title | Management der Business-to-Business-Kommunikation Instrumente - Maßnahmen - Fallbeispiele |
| title_auth | Management der Business-to-Business-Kommunikation Instrumente - Maßnahmen - Fallbeispiele |
| title_exact_search | Management der Business-to-Business-Kommunikation Instrumente - Maßnahmen - Fallbeispiele |
| title_full | Management der Business-to-Business-Kommunikation Instrumente - Maßnahmen - Fallbeispiele Wolfgang Fuchs |
| title_fullStr | Management der Business-to-Business-Kommunikation Instrumente - Maßnahmen - Fallbeispiele Wolfgang Fuchs |
| title_full_unstemmed | Management der Business-to-Business-Kommunikation Instrumente - Maßnahmen - Fallbeispiele Wolfgang Fuchs |
| title_short | Management der Business-to-Business-Kommunikation |
| title_sort | management der business to business kommunikation instrumente maßnahmen fallbeispiele |
| title_sub | Instrumente - Maßnahmen - Fallbeispiele |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Business-to-Business-Marketing Marketingmanagement Marktkommunikation |
| work_keys_str_mv | AT fuchswolfgang managementderbusinesstobusinesskommunikationinstrumentemaßnahmenfallbeispiele |