Marketing 2.0: strategies for closer customer relationships
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English German |
| Published: |
Berlin
Springer
2003
|
| Subjects: | |
| Physical Description: | VI, 151 S. Ill., graph. Darst. |
| ISBN: | 3540002855 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Corbae, Gerald 1966- Jensen, Jacob B. Schneider, Dirk 1966- |
| author_GND | (DE-588)124885942 (DE-588)124885969 |
| author_facet | Corbae, Gerald 1966- Jensen, Jacob B. Schneider, Dirk 1966- |
| author_role | aut aut aut |
| author_sort | Corbae, Gerald 1966- |
| author_variant | g c gc j b j jb jbj d s ds |
| building | Verbundindex |
| bvnumber | BV017252991 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.C651713 2003 |
| callnumber-search | HF5415.C651713 2003 |
| callnumber-sort | HF 45415 C651713 42003 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)248793005 (DE-599)BVBBV017252991 |
| dewey-full | 658.821 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 21 658.8 |
| dewey-search | 658.8 21 658.8 |
| dewey-sort | 3658.8 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV017252991 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:15:44Z |
| institution | BVB |
| isbn | 3540002855 |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010399354 |
| oclc_num | 248793005 |
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| physical | VI, 151 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Springer |
| record_format | marc |
| spelling | Corbae, Gerald 1966- Verfasser (DE-588)124885942 aut Marketing 2.0 strategies for closer customer relationships Gerald Corbae ; Jakob B. Jensen ; Dirk Schneider Berlin Springer 2003 VI, 151 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Strategisches Management Marketing Brand name products -- Management Relationship marketing Internet marketing Customer relations Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Jensen, Jacob B. Verfasser aut Schneider, Dirk 1966- Verfasser (DE-588)124885969 aut Paralle Sprachausgabe deutsch Schneider, Dirk Marketing 2.0 |
| spellingShingle | Corbae, Gerald 1966- Jensen, Jacob B. Schneider, Dirk 1966- Marketing 2.0 strategies for closer customer relationships Marketing - Strategisches Management Marketing Brand name products -- Management Relationship marketing Internet marketing Customer relations Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4236865-0 |
| title | Marketing 2.0 strategies for closer customer relationships |
| title_auth | Marketing 2.0 strategies for closer customer relationships |
| title_exact_search | Marketing 2.0 strategies for closer customer relationships |
| title_full | Marketing 2.0 strategies for closer customer relationships Gerald Corbae ; Jakob B. Jensen ; Dirk Schneider |
| title_fullStr | Marketing 2.0 strategies for closer customer relationships Gerald Corbae ; Jakob B. Jensen ; Dirk Schneider |
| title_full_unstemmed | Marketing 2.0 strategies for closer customer relationships Gerald Corbae ; Jakob B. Jensen ; Dirk Schneider |
| title_short | Marketing 2.0 |
| title_sort | marketing 2 0 strategies for closer customer relationships |
| title_sub | strategies for closer customer relationships |
| topic | Marketing - Strategisches Management Marketing Brand name products -- Management Relationship marketing Internet marketing Customer relations Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketing - Strategisches Management Marketing Brand name products -- Management Relationship marketing Internet marketing Customer relations Beziehungsmanagement Kundenmanagement |
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