Strategic brand management: creating and sustaining brand equity long term
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Kogan Page
2003
|
Ausgabe: | 2. ed., repr. |
Schlagworte: | |
Beschreibung: | Hier auch früher erschienene unveränd. Nachdrucke |
Beschreibung: | 443 S. graph. Darst. |
ISBN: | 0749420693 9780749420697 |
Internformat
MARC
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100 | 1 | |a Kapferer, Jean-Noël |e Verfasser |0 (DE-588)118001280 |4 aut | |
245 | 1 | 0 | |a Strategic brand management |b creating and sustaining brand equity long term |c Jean-Noël Kapferer |
250 | |a 2. ed., repr. | ||
264 | 1 | |a London |b Kogan Page |c 2003 | |
300 | |a 443 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Kapferer, Jean-Noël |
author_GND | (DE-588)118001280 |
author_facet | Kapferer, Jean-Noël |
author_role | aut |
author_sort | Kapferer, Jean-Noël |
author_variant | j n k jnk |
building | Verbundindex |
bvnumber | BV017215454 |
classification_rvk | QP 624 |
classification_tum | KUN 077f |
ctrlnum | (OCoLC)249658005 (DE-599)BVBBV017215454 |
discipline | Kunst Wirtschaftswissenschaften |
edition | 2. ed., repr. |
format | Book |
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id | DE-604.BV017215454 |
illustrated | Illustrated |
indexdate | 2024-07-09T19:15:06Z |
institution | BVB |
isbn | 0749420693 9780749420697 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010374297 |
oclc_num | 249658005 |
open_access_boolean | |
owner | DE-1046 DE-1047 DE-91 DE-BY-TUM |
owner_facet | DE-1046 DE-1047 DE-91 DE-BY-TUM |
physical | 443 S. graph. Darst. |
publishDate | 2003 |
publishDateSearch | 2003 |
publishDateSort | 2003 |
publisher | Kogan Page |
record_format | marc |
spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut Strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer 2. ed., repr. London Kogan Page 2003 443 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch früher erschienene unveränd. Nachdrucke Markenartikel / Strategisches Management / Markenpolitik Markenartikel (DE-588)4037584-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Markenartikel (DE-588)4037584-5 s Strategisches Management (DE-588)4124261-0 s |
spellingShingle | Kapferer, Jean-Noël Strategic brand management creating and sustaining brand equity long term Markenartikel / Strategisches Management / Markenpolitik Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
subject_GND | (DE-588)4037584-5 (DE-588)4124261-0 (DE-588)4144679-3 |
title | Strategic brand management creating and sustaining brand equity long term |
title_auth | Strategic brand management creating and sustaining brand equity long term |
title_exact_search | Strategic brand management creating and sustaining brand equity long term |
title_full | Strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
title_fullStr | Strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
title_full_unstemmed | Strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer |
title_short | Strategic brand management |
title_sort | strategic brand management creating and sustaining brand equity long term |
title_sub | creating and sustaining brand equity long term |
topic | Markenartikel / Strategisches Management / Markenpolitik Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
topic_facet | Markenartikel / Strategisches Management / Markenpolitik Markenartikel Strategisches Management Markenpolitik |
work_keys_str_mv | AT kapfererjeannoel strategicbrandmanagementcreatingandsustainingbrandequitylongterm |