APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. (2004). Marketing research essentials (4. ed.). Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger Gates. Marketing Research Essentials. 4. ed. Hoboken, NJ: Wiley, 2004.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger Gates. Marketing Research Essentials. 4. ed. Wiley, 2004.

Warning: These citations may not always be 100% accurate.