Microeconomics for managers:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Norton
2004
|
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index. |
| Physical Description: | XVIII, 652 S. graph. Darst. |
| ISBN: | 0393976785 |
Staff View
MARC
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| 245 | 1 | 0 | |a Microeconomics for managers |c David M. Kreps |
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| 264 | 1 | |a New York u.a. |b Norton |c 2004 | |
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| 500 | |a Includes bibliographical references and index. | ||
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Record in the Search Index
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| adam_text | Contents in Brief
1. Microeconomics? For Managers? 1
2. The Most Famous Picture in Economics 25
3. Marginal This and Marginal That 42
4. Demand Functions 73
5. Modeling Consumer Behavior 102
6. Channels of Distribution and the Problem of
Double Marginalization 132
7. Price Discrimination (and Surplus Extraction) 153
8. Averages and Margins 184
9. Technology and Cost Minimization 204
10. Multiperiod Production and Cost 237
11. Competitive Firms and Perfect Competition 262
12. Market Efficiency 291
13. Taxes, Subsidies, Administered Prices, and Quotas 315
14. Externalities 341
15. Risk Aversion and Expected Utility 363
16. Expected Utility as a Normative Decision Aid 387
17. Risk Sharing and Spreading: Securities
and Insurance Markets 406
18. Hidden Information, Signaling, and Screening 423
19. Incentives 448
20. Porter s Five Forces and Economics with Identities 477
21. Noncooperative Game Theory 492
22. Reciprocity and Collusion 530
23. Credibility and Reputation 556
24. Transaction Cost Economics and the Theory of the Firm 590
25. Economics and Organizational Behavior 616
Contents
1. Microeconomics? For Managers? 1
1.1. A Sales Pitch: Why Study Microeconomics? 1
1.2. What Is Microeconomics? 7
1.3. Models and Analysis 9
1.4. Learning Economics 19
Executive Summary 22
Problems 23
2. The Most Famous Picture in Economics 25
2.1. Supply and Demand 26
2.2. Equilibrium 27
2.3. (How) Does It Really Work? Market Institutions and Figure 2.1 27
2.4. Back to the GM Truck Coupons 36
2.5. Supply Equals Demand as a Model 39
Executive Summary 40
Problems 40
3. Marginal This and Marginal That 42
3.1. Think Like an Economist: Think Margins 43
3.2. A Simple Example 45
3.3. Recalling Why We Are Doing This: Margins Are Not Always
What You First Think 52
3.4. Discrete Optimization and Margins 54
3.5. Multivariable Optimization 57
3.6. Puzzle 2: Constrained Maximization 63
Executive Summary 67
Problems 68
4. Demand Functions 73
4.1. Demand and Inverse Demand Functions 76
4.2. Do Firms Know Their Demand Functions? 83
4.3. Elasticity 84
4.4. Demand by Groups and in the Aggregate 91
Executive Summary 94
Problems 95
x Contents
5. Modeling Consumer Behavior 102
5.1. The Model: Utility Maximization 102
5.2. The Consumer s Problem: Equating Bangs for the Buck 106
5.3. Pictures: Indifference Curves and Budget Sets 117
5.4. Individual Demand Functions 122
5.5. (Why) Are You Supposed to Believe This Model of Behavior? 125
Executive Summary 127
Problems 127
6. Channels of Distribution and the Problem of
Double Marginalization 132
6.1. A Story about Porsche 133
6.2. A Simple Model of Two Step Distribution 135
6.3. Back to Porsche 149
6.4. Why Do Laws to Protect Franchisees Exist? 150
Executive Summary 151
Problems 152
7. Price Discrimination (and Surplus Extraction) 153
7.1. Discrimination by Group Membership 155
7.2. Discrimination (Nearly) by Group Membership: From Buyers Clubs
to Coupons 158
7.3. Third Degree Price Discrimination: Product Differentiation 161
7.4. Second Degree Price Discrimination 167
7.5. The Extraction of Surplus 170
7.6. First Degree Price Discrimination 175
7.7. Closing Remarks 179
Executive Summary 179
Problems 180
8. Averages and Margins 184
8.1. Average Cost for a Single Product Firm 185
8.2. Adding Average Revenue (Inverse Demand) and Marginal Revenue
to the Picture 191
8.3. From Average to Marginal Cost but Not Back 193
8.4. Efficient Scale 195
8.5. Multiproduct Firms and Cost Functions 196
8.6. Why Spend All This Time on Average Cost? 198
Executive Summary 199
Problems 200
Contents Xi
9. Technology and Cost Minimization 204
9.1. Modeling Technology 204
9.2. From Technology to Cost Functions: The Cost Minimization Problem 211
9.3. Allocating Production among Cost Independent
Production Processes 220
9.4. Constrained Maximization: Pulling Threads Together 226
Executive Summary 228
Problems 229
10. Multiperiod Production and Cost 237
10.1. Profits Today, Tomorrow, and Next Year 238
10.2. Friction 239
10.3. Durable Assets 248
10.4. Know How 253
Executive Summary 258
Problems 259
11. Competitive Firms and Perfect Competition 262
11.1. The Supply Decision of a Competitive Firm 264
11.2. Equilibrium with Competitive Firms 270
11.3. Short and Medium Run Analysis 275
11.4. The Long Run, Entry, and Exit 277
11.5. Why Do We Care about Perfect Competition? 284
11.6. Monopolistic Competition 285
Executive Summary 287
Problems 288
12. Market Efficiency 291
12.1. Consumer and Producer Surplus 293
12.2. Producer Surplus 294
12.3. Consumer Surplus 299
12.4. Competitive Markets Maximize Total Surplus 303
12.5. Efficiency versus Equity 307
12.6. Other Aspects of Welfare and Efficiency 309
Executive Summary 311
Problems 312
13. Taxes, Subsidies, Administered Prices, and Quotas 315
13.1. Taxes 317
13.2. Price Supports 324
13.3. Price Ceilings and Rent Control 328
13.4. Quotas and Tariffs 334
xii Contents
Executive Summary 335
Problems 336
14. Externalities 341
14.1. What Are Externalities? 342
14.2. Why Do Externalities Lead to Inefficiency? 344
14.3. Dealing with Externalities 345
14.4. On the Regulation of Pollution 347
14.5. Externalities within Organizations 355
Executive Summary 358
Problems 359
15. Risk Aversion and Expected Utility 363
15.1. How Do Individuals React to Uncertainty? 363
15.2. The Expected Utility Model 370
15.3. Concluding Remarks 379
Executive Summary 382
Problems 383
16. Expected Utility as a Normative Decision Aid 387
16.1. Justifying the Expected Utility Procedure 388
16.2. Assessing Your Utility Function 391
16.3. What Sort of Behavior Is Sensible? 399
16.4. Reasons to Be Suspicious 401
Executive Summary 404
Problems 405
17. Risk Sharing and Spreading: Securities
and Insurance Markets 406
17.1. The Basic Idea 407
17.2. Why Risk Is Not Always Spread Thinly 411
17.3. Correlation between Gambles: Why Conclusion 2 Can Fail
Even When 1 Holds 413
17.4. Efficient Risk Sharing 414
Executive Summary 417
Problems 418
18. Hidden Information, Signaling, and Screening 423
18.1. Hidden information and Adverse Selection 424
18.2. Hidden Information on the Buyer s Side:
Insurance and Contract Fulfillment 428
18.3. Problems of Average Selection 429
18.4. Signals and Screens 429
Contents x///
18.5. Equilibrium Signaling 432
18.6. The Winner s Curse 437
Executive Summary 439
Problems 440
19. Incentives 448
19.1. A Basic Trade off: Risk Sharing versus Motivation 449
19.2. Sundry Comments, Qualifications, Extensions, and Variations 460
Executive Summary 471
Problems 472
20. Porter s Five Forces and Economics with Identities 477
20.1. What Is the Industry? What Are Important Niches? 479
20.2. Substitute and Complementary Products 481
20.3. The Bargaining Power of Customers and Suppliers 482
20.4. Potential Entrants (and Barriers to Entry and Mobility) 484
20.5. Rivalry 490
20.6. Coming Attractions 490
Executive Summary 491
Problems 491
21. Noncooperative Game Theory 492
21.1. Modeling Situations as Games 495
21.2. Dominance and Strategic Form Games 501
21.3. Nash Equilibrium 506
21.4. Backward Induction in Extensive Form Games
of Complete and Perfect Information 516
21.5. Nash Equilibrium in General Extensive Form Games 521
Executive Summary 523
Problems 526
22. Reciprocity and Collusion 530
22.1. A Game Theoretic Analysis of Reciprocity: The Folk Theorem 532
22.2. Collusion in an Oligopoly 540
22.3. Other Applications of the Folk Theorem 550
Executive Summary 553
Problems 554
xiv Contents
23. Credibility and Reputation 556
23.1. Credibility 557
23.2. Reputation 568
23.3. The Tribulations (and Salvation) of Monopolists 579
Executive Summary 587
Problems 588
24. Transaction Cost Economics and the Theory of the Firm 590
24.1. Transaction Cost Economics 594
24.2. The Firm 608
24.3. Transaction Costs and Ethical Behavior 612
Executive Summary 614
25. Economics and Organizational Behavior 616
25.1. Thirty Takeaways and the Big Picture 616
25.2. What Motivates Workers? 622
25.3. Beliefs, Perceptions, and Tastes 625
Index 631
|
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| spelling | Kreps, David M. 1950- Verfasser (DE-588)11388589X aut Microeconomics for managers David M. Kreps 1. ed. New York u.a. Norton 2004 XVIII, 652 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. Microeconomics Industrial management Mikroökonomie (DE-588)4039225-9 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Mikroökonomie (DE-588)4039225-9 s DE-604 http://www.loc.gov/catdir/toc/fy042/2003054087.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010372651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Microeconomics for managers |
| title_auth | Microeconomics for managers |
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| title_full | Microeconomics for managers David M. Kreps |
| title_fullStr | Microeconomics for managers David M. Kreps |
| title_full_unstemmed | Microeconomics for managers David M. Kreps |
| title_short | Microeconomics for managers |
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