Supermarket study 2002: Organic products in European supermarkets
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Frick
Forschungsinst. für biologischen landbau
2003
|
| Series: | Study
1 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 180 S. Ill. |
| ISBN: | 3906081370 |
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| adam_text | Titel: Supermarket study 2002
Autor: Richter, Toralf
Jahr: 2003
— s i aMw Organic Products in European Supermarkets 2002
1 Introduction.....................................................................................................................12
1.1 Objective and studied Countries.............................................................................13
1.2 Methodologies and selected Retail Chains.............................................................14
2 Country Reports.............................................................................................................18
2.1 Austria.....................................................................................................................18
2.1.1 Development of the Organic Sector.................................................................18
2.1.2 The Market for Organic Products.....................................................................20
2.1.3 Organic Products in Retail Chains...................................................................22
2.2 Belgium...................................................................................................................26
2.2.1 The Development of the Organic Sector..........................................................26
2.2.2 The Market for Organic Products.....................................................................26
2.2.3 Organic Products in Retail Chains...................................................................29
2.3 Denmark..................................................................................................................36
2.3.1 Development of the Organic Sector.................................................................36
2.3.2 The Market for Organic Products.....................................................................37
2.3.3 Organic Products in Retail Chains...................................................................39
2.4 Finland.....................................................................................................................47
2.4.1 Development of the Organic Sector.................................................................47
2.4.2 The Market for Organic Products.....................................................................48
2.4.3 Organic Products in Retail Chains...................................................................51
2.5 France.....................................................................................................................59
2.5.1 Development of the Organic Sector.................................................................59
2.5.2 The Market for Organic Products.....................................................................60
2.5.3 Organic Products in Retail Chains...................................................................63
2.6 Germany..................................................................................................................67
2.6.1 Development of the Organic Sector.................................................................67
2.6.2 The Market for Organic Products.....................................................................68
2.6.3 Organic Products in Retail Chains...................................................................70
2.7 Italy..........................................................................................................................86
2.7.1 The Organic Market.........................................................................................86
2.7.2 Organic Products in Retail Chains...................................................................90
Organic Products in European Supermarkets 2002
2.8 The Netherlands......................................................................................................99
2.8.1 The Organic Market..........................................................................................99
2.8.2 The Conventional Retail Trade.......................................................................102
2.9 Sweden..................................................................................................................111
2.9.1 Development of the Organic Sector...............................................................111
2.9.2 The Market for Organic Products...................................................................112
2.9.3 Organic Products in Retail Chains.................................................................113
2.10 Switzerland........................................................................................................123
2.10.1 Development of the Organic Sector...............................................................123
2.10.2 The Market for Organic Products...................................................................123
2.10.3 Organic Products in Retail Chains.................................................................125
2.11 UK......................................................................................................................134
2.11.1 Development of the Organic Sector...............................................................134
2.11.2 The Market for Organic Products...................................................................135
2.11.3 Organic Products in Retail Chains.................................................................138
3 Analysis of the Results....................................................................................145
Appendix
Organic Products in European Supermarkets 2002
Table 1: Retail chains which were studied within the FiBL supermarket study 2002............16
Table 2: Sales channels for organic products in Austria in 2000...........................................20
Table 3: Price premiums for organic products in Austria in 2001..........................................21
Table 4: Overview about the retail sector in Austria in 2001.................................................22
Table 5: Sales channels in Belgium in 2000..........................................................................27
Table 6: Overview about the retail sector in Belgium in 2001................................................29
Table 7: Price differences of different organic and conventional products at Delhaize in 2001
........................................................................................................................................34
Table 8: Market shares of single organic products................................................................38
Table 9: Sales channels for organic products in Denmark in 2000.......................................38
Table 10: Price premiums in Denmark for single products in 2001.......................................39
Table 11: Overview about the Danish retail sector 2001.......................................................39
Table 12: Market shares of different products referring the total sales of this product, 2001 44
Table 13: Market shares of single product groups in Finland in 2001...................................49
Table 14: Overview about the Finnish retail sector in 2001...................................................51
Table 15: Overview about the sold organic volume shares and the market growth of some
organic product groups in 2001......................................................................................60
Table 16: Sales channels for organic products in France in 2000.........................................61
Table 17: Market shares of the French retail chains referring the total sales of organic
products in 2001.............................................................................................................61
Table 18: Price premiums of some products in France in 2001............................................62
Table 19: Overview about the French retail sector in 2001...................................................63
Table 20: Market shares of different organic products in 2002..............................................68
Table 21: Sales channels for organic products in Germany in 2001.....................................69
Table 22: Overview about the retail sector in Germany, 2001...............................................70
Table 23: Overview about the size of the organic assortment, the market share of organic
products in 2001 and the striven market shares in 2005................................................71
Table 24: Year of organic product launch of German retail chains........................................71
Table 25: Average price differences (in %) of organic products at German retail chains in
2001................................................................................................................................72
Table 26: Division of the market share within the product group of organic grocery in
2000/2001.......................................................................................................................87
Table 27: Development of the market shares of the different sales channels for organic
products..........................................................................................................................88
Table 28: Overview about the Italian retail sector in 2001.....................................................90
Table 29: Price differences of organic items at Esselunga in 2001 (random sample)...........98
Table 30: Development of the turnover of organic products in the different sales channels (in
million EUR)..................................................................................................................101
Table 31: Overview about the Dutch retail sector................................................................102
Table 32: Overview about the organic range in Dutch retail chains in 2000 and 2001........103
Table 33: Average organic assortment of supermarkets per product group in 2001...........104
Table 34: Price premiums for organic products at Albert Heijn in 2001 (random sample).. 109
Table 35: Market shares of different organic products in Sweden in 2001..........................112
Table 36: Overview about the conventional retail sector in Sweden in 2001......................114
Table 37: Market shares of single organic product groups at ICA in 2001..........................115
Table 38: Market shares of organic products at COOP Sweden in 2001............................118
Table 39: Market shares of different organic product groups in Switzerland in 2002..........124
Table 40: Sales channels for organic products in Switzerland in 2002...............................124
Table 41: Price premiums of different product groups in Switzerland in 2001.....................125
Table 42: Overview about the Swiss retail sector in 2001...................................................125
Table 43: Overview about the organic assortment and the market share of the Swiss retail
chains in 2001..............................................................................................................126
Table 44: Price premiums of organic products at Swiss retail chains in 2001 (in %)..........127
Table 45: Market shares of different organic product groups in UK in 2000........................135
_________Organic Products in European Supermarkets 2002
Table 46: Sales channels for organic products in UK in 2001.............................................136
Table 47: Number of organic items in different UK retail chains and annual growth and sales
value per customer in 2001/2002.................................................................................136
Table 48: Price premiums of organic products in UK in 2001..............................................137
Table 49: Overview about the UK retail sector in 2001........................................................138
Table 50: Development of the market estimations of national market experts for organic
products by the indicator Expected annual growth of the organic sales ....................146
Table 51: Relevant attributes which describes strategic approaches of companies with
.Leader Strategy from companies with ..Adapter Strategy with regard to their organic
product development....................................................................................................148
Table 52: Overview about key figures in selling organic products via retail chains (Part I). 150
Table 53: Overview about key figures in selling organic products via retail chains (Part II) 151
Table 54: Assessment of studied European retail chains referring success factors of
marketing and organisation matters of organic products..............................................162
Table 55: Means of evaluated attributes the two groups which were determined by cluster
analysis.........................................................................................................................164
8
Organic Products in European Supermarkets 2002
Figure 1: Countries which were studied within the FiBL supermarket study 2002................13
Figure 2: Used methodologies for the FiBL supermarket study 2002....................................14
Figure 3: Development of the number of organic farms in Austria........................................19
Figure 4: Austrian state label.................................................................................................19
Figure 5: Ja! Naturtich - Own retailer brand of Billa...............................................................22
Figure 6: Taste as marketing theme for organic products at Billa.........................................23
Figure 7: Organic cheese in the counter at Billa....................................................................24
Figure 8: Natur*pur - own organic retailer label of Spar........................................................24
Figure 9: Health and vitality as marketing theme of organic products at Spar......................25
Figure 10: Trolleys are used for communicating organic products at Spar...........................25
Figure 11: Ceiling signs at organic bread at Spar..................................................................25
Figure 12: Composition of consumption of organic plant products in 2000...........................27
Figure 13: Composition of the consumption of organic animal products in 2000..................27
Figure 14: GB Bio-Organic label of Carrefour Belgium.......................................................29
Figure 15: The number of organic references within each product group at Colruyt.............30
Planet of Colruyt Figure 16: Organic supermarket Bio..........................................................31
Figure 17: bio - Own organic retailer brand of Delhaize........................................................33
Figure 18: Shelve boards at Delhaize....................................................................................34
Figure 19: Danish organic state label....................................................................................36
Figure 20: Composition of the total sales of organic products at COOP-Denmark in 2001... 41
Figure 21: natura - organic label of COOP-Denmark............................................................41
Figure 22: Communication at the PoS at Din 0kobutik.........................................................42
Figure 23: Integrated placement with clear visibility of the organic assortment at COOP-
Denmark.........................................................................................................................43
Figure 24: Wholesaler label at Dansk Supermarked.............................................................44
Figure 25: Signs at the shelves atf0tex................................................................................45
Figure 26: Stages of development of organic farms in Finland.............................................47
Figure 27: Finnish state label for organic products................................................................48
Figure 28: Sales channels for organic products in Finland....................................................49
Figure 29: Price differences in Finland in 2001.....................................................................50
Figure 30: Pointing out of organic products at Kesko............................................................52
Figure 31: Certification documents at Kesko.........................................................................53
Figure 32: Organic fruits and vegetables at KESKO.............................................................53
Figure 33: Composition of the organic product sales at SOK in 2001...................................55
Figure 34: /.adyb/rcf-label at SOK..........................................................................................56
Figure 35: Tapes at the ceiling at SOK..................................................................................57
Figure 36: Block placement of organic products at SOK.......................................................57
Figure 37: French organic label.............................................................................................59
Figure 38: Carrefour bio - Own organic label of Carrefour....................................................63
Figure 39: Monoprix Bio - Own organic label of Monoprix....................................................64
Figure 40: NATEGE - Own organic brand of the Mousquetaire-Group................................66
Figure 41: German organic label...........................................................................................67
Figure 42: Price premiums for some organic products in Germany in 2001..........................69
Figure 43: Market shares of single organic products referring the total organic sales in 2001
........................................................................................................................................72
Figure 44: Terra Pura - Own organic label of Globus............................................................73
Figure 45: Bio-Logisch - Own organic label of Karstadt........................................................73
Figure 46: Grunes Land- Own organic label of Metro..........................................................74
Figure 47: Naturkind - Own organic label of Tengelmann....................................................75
Figure 48: B/oB/o-assortment of Plus....................................................................................75
Figure 49: Bio Wertkost - Own organic trademark of Edeka.................................................76
Figure 50: Packaging of Bio-Wertkost - cereals at Edeka....................................................76
Figure 51: Blocked placement of organic products at Edeka................................................77
Figure 52: /Vnafc/ra-products at Tegut...................................................................................78
- »H8i Organic Products in European Supermarkets 2002
..........-rrr— ........73
Figure 53: Product sample at Tegut..................¦¦..........¦........•¦¦•_••_..................... 79
Figure 54: Tegut-ABC as customer guide to find organ.c products.................................... ¦™
Figure 55: Organic bread at Tegut.................................................................................. 80
Figure 58: Customer guide with the German Biostegel at Bremke Hoerster.....................81
Fiqure 59- Von Hier- Own organic label of Feneberg............................¦.........•_¦¦¦-•............
Figure 60: Sticker on the floor at Feneberg show where to find organ.c products............84
Figure 61: Communication at Feneberg................................................................................
Figure 62: Communication for organic products at Feneberg................•¦•¦¦¦ V -- 85
Figure 63- Organic product price premiums for single product groups at Feneberg, 2001.... 85
Figure 64: Turnover composition of organic product groups in 1.652 Italian supermarkets . 87
Figure 65: Organic trademark of Coop Italia.........................................»......••......¦¦¦••............
Figure 66: Number of organic items in the different product groups at Carrefour Italy..........9*
Figure 67: Sclego Bio - Organic trademark of Carrefour Italy................................................~
Figure 68: Biopiu - Organic trademark of Pam......................................................................~~
Figure 69: Bio Logico - Organic Trademark of Despar Italy...................................................^Z
Figure 70: SHNaturalmente - Organic brand of Rewe Italia..................................................j»°
Figure 71: Bio Selex - Organic trademark of Selex................................................................^5
Figure 72: Esselunga Bio - Organic trademark of Esselunga................................................9°
Figure 73: Example for the promotion of Esselunga Bio........................................................9^
Figure 74. Information campaign of Esselunga.....................................................................~8
Figure 75: Turnover division of important product groups in The Netherlands in 2000.........99
Figure 76: De Groene Weg - Organic brand which is used by Sperwer..............................105
Figure 77: AH Biologisch- Organic trademark of Albert Heijn.............................................106
Figure 78: Communication of AH Biologisch.......................................................................107
Figure 79: Communication at Albert Heijn...........................................................................108
Figure 80: Blocked placement of organic products at Albert Heijn......................................108
Figure 81: KRAV- ogo..........................................................................................................111
Figure 82: Sales channels for organic products in Sweden in 2001....................................112
Figure 83. Pointing out of the organic assortment at ICA....................................................116
Figure 84: Communication of the organic assortment in the shop window..........................116
Figure 85: anglamark - Organic trademark of COOP Sweden............................................118
Figure 86: Communication with the KRAV-sign at COOP Sweden.....................................119
Figure 87: Ceiling signs above the organic fruits and vegetables assortment at Hemkop... 121
Figure 88: Blocked placement of organic products at Hemkop...........................................121
Figure 89: BioSuisse label in Switzerland............................................................................123
Figure 90: Composition of the total organic sales of COOP Switzerland and Migros in 2001
......................................................................................................................................126
Figure 91 :M-Bk - Organic trademark of Migros.................................................................128
Figure 92: Ceiling signs at Migros........................................................................................128
Figure 93: Shelve marks at Migros......................................................................................129
Figure 94: Naturaplan - Organic label of COOP Switzerland...................... ........................130
Figure 95: Ceiling signs at COOP Switzerland....................................................................130
Figure 96: Special packaging of COOP-Naturaplan and shelve marks .............131
Rgure 97: Natufpur of Spar Switzerland............................................................................132
Figure 98: Bio Natur Plus- Organic trademark of Manor............................ .^..................133
Figure 99: Logo of the Soil Association...................................................... .......................134
Figure 100: Wholesale value of main UK-produced organic commodities in 2001 ......... 135
Figure 101: Tesco Organic- Organic trademark of Tesco.................. ......139
Figure 102: Typical design of Teseo Organic and Communication ........................ . 140
Figure 103: Sainsbury s Organic - Organic trademark of Sainsburys 141
Rgure 104: Communication at Sainsbury s - Organic in the internet 141
Figure 105: Waitrose Organic -Organictrademark of Waitrose 143
SE22? ^ ^reteVant organic market figures and their
market leaders m selling organic products........................ . 147
10
Organic Products in European Supermarkets 2002
Figure 107: Relevant factors of marketing and marketing organisation for a successful selling
of organic products (OP) via retail chains.....................................................................153
Figure 108: Dendogram of the cluster analysis to group the case study companies..........163
11
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| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV017187864 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:14:46Z |
| institution | BVB |
| isbn | 3906081370 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010358929 |
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| physical | 180 S. Ill. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
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| publisher | Forschungsinst. für biologischen landbau |
| record_format | marc |
| series | Study |
| series2 | Study |
| spelling | Richter, Toralf Verfasser aut Supermarket study 2002 Organic products in European supermarkets FiBL-supermarket study 2002 Frick Forschungsinst. für biologischen landbau 2003 180 S. Ill. txt rdacontent n rdamedia nc rdacarrier Study 1 Marktanalyse (DE-588)4037624-2 gnd rswk-swf Supermarkt (DE-588)4058631-5 gnd rswk-swf Biologisches Lebensmittel (DE-588)4428726-4 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Europa (DE-588)4015701-5 g Biologisches Lebensmittel (DE-588)4428726-4 s Supermarkt (DE-588)4058631-5 s Marktanalyse (DE-588)4037624-2 s DE-604 Hempfling, Gabriele Verfasser aut Study 1 (DE-604)BV017187844 1 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010358929&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Richter, Toralf Hempfling, Gabriele Supermarket study 2002 Organic products in European supermarkets Study Marktanalyse (DE-588)4037624-2 gnd Supermarkt (DE-588)4058631-5 gnd Biologisches Lebensmittel (DE-588)4428726-4 gnd |
| subject_GND | (DE-588)4037624-2 (DE-588)4058631-5 (DE-588)4428726-4 (DE-588)4015701-5 |
| title | Supermarket study 2002 Organic products in European supermarkets |
| title_alt | FiBL-supermarket study 2002 |
| title_auth | Supermarket study 2002 Organic products in European supermarkets |
| title_exact_search | Supermarket study 2002 Organic products in European supermarkets |
| title_full | Supermarket study 2002 Organic products in European supermarkets |
| title_fullStr | Supermarket study 2002 Organic products in European supermarkets |
| title_full_unstemmed | Supermarket study 2002 Organic products in European supermarkets |
| title_short | Supermarket study 2002 |
| title_sort | supermarket study 2002 organic products in european supermarkets |
| title_sub | Organic products in European supermarkets |
| topic | Marktanalyse (DE-588)4037624-2 gnd Supermarkt (DE-588)4058631-5 gnd Biologisches Lebensmittel (DE-588)4428726-4 gnd |
| topic_facet | Marktanalyse Supermarkt Biologisches Lebensmittel Europa |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010358929&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV017187844 |
| work_keys_str_mv | AT richtertoralf supermarketstudy2002organicproductsineuropeansupermarkets AT hempflinggabriele supermarketstudy2002organicproductsineuropeansupermarkets AT richtertoralf fiblsupermarketstudy2002 AT hempflinggabriele fiblsupermarketstudy2002 |