Advertising media: creative planning in media selection
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Ronald Press
1957
|
| Subjects: | |
| Physical Description: | 395 S. |
Staff View
MARC
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| 100 | 1 | |a Brown, Lyndon O. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising media |b creative planning in media selection |c Lyndon O. Brown ; Richard S. Lessler ; William M. Weilbacher |
| 264 | 1 | |a New York |b Ronald Press |c 1957 | |
| 300 | |a 395 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Market surveys | |
| 700 | 1 | |a Lessler, Richard S. |e Sonstige |4 oth | |
| 700 | 1 | |a Weilbacher, William M. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010331659 | ||
Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Brown, Lyndon O. |
| author_facet | Brown, Lyndon O. |
| author_role | aut |
| author_sort | Brown, Lyndon O. |
| author_variant | l o b lo lob |
| building | Verbundindex |
| bvnumber | BV017138007 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)721738 (DE-599)BVBBV017138007 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV017138007 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:14:09Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010331659 |
| oclc_num | 721738 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | 395 S. |
| publishDate | 1957 |
| publishDateSearch | 1957 |
| publishDateSort | 1957 |
| publisher | Ronald Press |
| record_format | marc |
| spelling | Brown, Lyndon O. Verfasser aut Advertising media creative planning in media selection Lyndon O. Brown ; Richard S. Lessler ; William M. Weilbacher New York Ronald Press 1957 395 S. txt rdacontent n rdamedia nc rdacarrier Advertising Market surveys Lessler, Richard S. Sonstige oth Weilbacher, William M. Sonstige oth |
| spellingShingle | Brown, Lyndon O. Advertising media creative planning in media selection Advertising Market surveys |
| title | Advertising media creative planning in media selection |
| title_auth | Advertising media creative planning in media selection |
| title_exact_search | Advertising media creative planning in media selection |
| title_full | Advertising media creative planning in media selection Lyndon O. Brown ; Richard S. Lessler ; William M. Weilbacher |
| title_fullStr | Advertising media creative planning in media selection Lyndon O. Brown ; Richard S. Lessler ; William M. Weilbacher |
| title_full_unstemmed | Advertising media creative planning in media selection Lyndon O. Brown ; Richard S. Lessler ; William M. Weilbacher |
| title_short | Advertising media |
| title_sort | advertising media creative planning in media selection |
| title_sub | creative planning in media selection |
| topic | Advertising Market surveys |
| topic_facet | Advertising Market surveys |
| work_keys_str_mv | AT brownlyndono advertisingmediacreativeplanninginmediaselection AT lesslerrichards advertisingmediacreativeplanninginmediaselection AT weilbacherwilliamm advertisingmediacreativeplanninginmediaselection |