Diffusion of innovations:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Free Press
2003
|
| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 477 - 535 |
| Physical Description: | XXI, 551 Seiten Illustrationen |
| ISBN: | 9780743222099 0743222091 |
Staff View
MARC
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| 245 | 1 | 0 | |a Diffusion of innovations |c Everett M. Rogers |
| 250 | |a Fifth edition | ||
| 264 | 1 | |a New York |b Free Press |c 2003 | |
| 300 | |a XXI, 551 Seiten |b Illustrationen | ||
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| 500 | |a Literaturverz. S. 477 - 535 | ||
| 650 | 7 | |a Communication |2 rasuqam | |
| 650 | 7 | |a Criatividade |2 larpcal | |
| 650 | 7 | |a Diffusion de l'information |2 rasuqam | |
| 650 | 4 | |a Difusión de las innovaciones | |
| 650 | 4 | |a Difusión de las innovaciones - Estudio y enseñanza - Historia | |
| 650 | 7 | |a Innovatiediffusie |2 gtt | |
| 650 | 7 | |a Innovation |2 rasuqam | |
| 650 | 4 | |a Innovations - Diffusion | |
| 650 | 4 | |a Innovations - Diffusion - Étude et enseignement - Histoire | |
| 650 | 7 | |a Produtos novos |2 larpcal | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Diffusion of innovations | |
| 650 | 4 | |a Diffusion of innovations |x Study and teaching |x History | |
| 650 | 0 | 7 | |a Diffusion |g Wirtschaft |0 (DE-588)4139407-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Diffusion |g Soziologie |0 (DE-588)4631719-3 |2 gnd |9 rswk-swf |
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Record in the Search Index
| _version_ | 1804129970440634368 |
|---|---|
| adam_text | CONTENTS PREFACE XV CHAPTER 1: ELEMENTS OF DIFFUSION 1 WATER ROTTING IN
A PERUVIAN VILLAGE: DIFFUSION THAT FATTED 1 WHAT IS DIFFUSION? 5
CONTROLLING SCURVY IN THE BRITISH NAVY 7 NONDIFFUSION OF THE DVORAK
KEYBOARD 8 FOUR MAIN ELEMENTS IN THE DIFFUSION OF INNOVATIONS 11 1. THE
INNOVATION 12 2. COMMUNICATION CHANNELS 13 3. TIME 20 4. A SOCIAL SYSTEM
23 DIFFUSION OF HYBRID CORN IN IOWA 31 SUMMARY 35 CHAPTER 2: A HISTORY
OF DIFFUSION 39 RESEARCH THE BEGINNINGS OF DIFFUSION RESEARCH IN EUROPE
40 GABRIEL TARDE AND IMITATION 41 GEORG SIMMERS STRANGER 42 THE BRITISH
AND GERMAN-AUSTRIAN DIFFUSIONISTS 42 VI CONTENTS THE RISE OF DIFFUSION
RESEARCH TRADITIONS 43 PARADIGMS AND INVISIBLE COLLEGES 46 THE
ANTHROPOLOGY RESEARCH TRADITION 48 MIRACLE RICE IN BALI: THE GODDESS AND
THE COMPUTER 50 EARLY SOCIOLOGY 53 RURAL SOCIOLOGY 54 THE DIFFUSION OF
MODERN MATH IN PITTSBURGH 62 WORLDWIDE DIFFUSION OF THE KINDERGARTEN 6 3
PUBLIC HEALTH AND MEDICAL SOCIOLOGY 64 THE COLUMBIA UNIVERSITY DRUG
DIFFUSION STUDY 65 THE TAICHUNG FIELD EXPERIMENT 70 STOP AIDS IN SAN
FRANCISCO 72 COMMUNICATION 74 DIFFUSION OF NEWS OF THE SEPTEMBER 11
TERRORIST ATTACKS 79 MARKETING 82 OPINION HEADERS AND MAVENS IN THE
DIFFUSION OF ELECTRIC CARS 87 GEOGRAPHY 90 GENERAL SOCIOLOGY 91 NETWORKS
IN RECRUITMENT TO FREEDOM SUMMER 91 TRENDS BY DIFFUSION RESEARCH
TRADITIONS 93 A TYPOLOGY OF DIFFUSION RESEARCH 94 SUMMARY 101 CHAPTER 3:
CONTRIBUTIONS AND CRITICISMS 102 OF DIFFUSION RESEARCH THE STATUS OF
DIFFUSION RESEARCH TODAY 102 CRITICISMS OF DIFFUSION RESEARCH 105 THE
PRO-INNOVATION BIAS OF DIFFUSION RESEARCH 106 PURE DRINKING WATER IN
EGYPTIAN VILLAGES 107 PREFERENCE FOR SONS IN INDIA AND CHINA 117 THE
INDIVIDUAL-BLAME BIAS IN DIFFUSION RESEARCH 118 THE RECALL PROBLEM IN
DIFFUSION RESEARCH 126 THE ISSUE OF EQUALITY IN THE DIFFUSION OF
INNOVATIONS 130 SUMMARY 134 CONTENTS VII CHAPTER 4: THE GENERATION OF
INNOVATIONS 136 THE INNOVATION-DEVELOPMENT PROCESS 137 1. RECOGNIZING A
PROBLEM OR NEED 137 2. BASIC AND APPLIED RESEARCH 139 BIRTH OF THE
LAPTOP COMPUTER AT TOSHIBA 144 3. DEVELOPMENT 146 HOW THE REFRIGERATOR
GOT ITS HUM 147 CLASSIFYING THE SEGWAY 148 4. COMMERCIALIZATION 152
FUMBLING THE FUTURE AT XEROX PARC 153 5. DIFFUSION AND ADOPTION 155 6.
CONSEQUENCES 157 SERENDIPITY IN THE DISCOVERY OF WARFARIN 157
SOCIOECONOMIC STATUS, EQUALITY, AND INNOVATION 159 DEVELOPMENT HARD
TOMATOES IN CALIFORNIA 159 TRACING THE INNOVATION-DEVELOPMENT PROCESS
161 THE SHORTCOMINGS OF TRACER STUDIES 163 FUTURE RESEARCH ON THE
INNOVATION-DEVELOPMENT PROCESS 164 THE AGRICULTURAL EXTENSION MODEL 165
SUMMARY 166 CHAPTER 5: THE INNOVATION-DECISION 168 PROCESS A MODEL OF
THE INNOVATION-DECISION PROCESS 169 THE KNOWLEDGE STAGE 171 WHICH COMES
FIRST, NEEDS OR AWARENESS OF AN INNOVATION? 171 THREE TYPES OF KNOWLEDGE
ABOUT AN INNOVATION 172 EARLY VERSUS LATE KNOWERS OF INNOVATIONS 174 THE
PERSUASION STAGE 174 THE DECISION STAGE 177 THE IMPLEMENTATION STAGE 179
RE-INVENTION 180 VIII CONTENTS HOW MUCH RE-INVENTION OCCURS? 181
RE-INVENTION IS NOT NECESSARILY BAD 184 WHY DOES RE-INVENTION OCCUR? 186
RE-INVENTION OF HONE CULTURE BY THE PLAINS INDIANS 188 THE CONFIRMATION
STAGE 189 DISSONANCE 189 DISCONTINUANCE 190 THE DISCONTINUANCE OF
SMOKING 192 FORCED DISCONTINUANCE AND THE RISE OF ORGANIC FARMING 193
ARE. THERE STAGES IN THE INNOVATION-DECISION PROCESS? 195 PROCESS VERSUS
VARIANCE RESEARCH 196 EVIDENCE OF STAGES 197 THE HIERARCHY-OF-EFFECTS
198 STAGES-OF-CHANGE 198 COMMUNICATION CHANNELS IN THE
INNOVATION-DECISION 202 PROCESS FOR TETRACYCLINE COMMUNICATION CHANNELS
BY STAGES IN THE 204 INNOVATION-DECISION PROCESS CATEGORIZING
COMMUNICATION CHANNELS 204 MASS MEDIA VERSUS INTERPERSONAL CHANNELS 205
COSMOPOLITE VERSUS LOCALITE CHANNELS 207 THE BASS FORECASTING MODEL 208
COMMUNICATION CHANNELS BY ADOPTER CATEGORIES 211 THE INNOVATION-DECISION
PERIOD 213 THE RATE OF AWARENESS-KNOWLEDGE AND RATE OF ADOPTION 213 THE
LENGTH OF THE INNOVATION-DECISION PERIOD BY 214 ADOPTER CATEGORY HOW THE
INTERNET IS CHANGING THE INNOVATION-DECISION 215 PROCESS SUMMARY 216
CONTENTS IX CHAPTER 6: ATTRIBUTES OF INNOVATIONS AND 219 THEIR RATE OF
ADOPTION BLACK MUSIC IN WHITE AMERICA: BAP 220 RATE OF ADOPTION 221
RESEARCH ON THE ATTRIBUTES OF INNOVATIONS . 223 MEASURING THE ATTRIBUTES
OF INNOVATIONS 223 ORGANIZATIONS AS THE UNITS OF ADOPTION 225
POSTDICTION VERSUS PREDICTION 227 AN AGRICULTURAL INNOVATION THAT FAILED
227 RELATIVE ADVANTAGE 229 ECONOMIC FACTORS AND RATE OF ADOPTION 230
STATUS ASPECTS OF INNOVATIONS 230 OVERADOPTIORI 231 RELATIVE ADVANTAGE
AND RATE OF ADOPTION 232 PREVENTIVE INNOVATIONS . 234 THE EFFECTS OF
INCENTIVES 236 MANDATES FOR ADOPTION 239 COMPATIBILITY 240 COMPATIBILITY
WITH VALUES AND BELIEFS 241 COMPATIBILITY WITH PREVIOUSLY INTRODUCED
IDEAS 243 COMPATIBILITY WITH NEEDS 246 PHOTOVOLTAICS ON A MILLION ROOFS
246 THE DAUGHTER-IN-LAW WHO DOESN T SPEAK 247 COMPATIBILITY AND RATE OF
ADOPTION 249 TECHNOLOGY CLUSTERS 249 NAMING AN INNOVATION 250
POSITIONING AN INNOVATION 251 ACCEPTABILITY RESEARCH 253 INDIGENOUS
KNOWLEDGE SYSTEMS 254 COMPLEXITY 257 TRIALABILITY 258 OBSERVABILITY 258
CELLULAR TELEPHONES AND THE LIFESTYLE REVOLUTION 259 SUMMARY 265 X
CONTENTS CHAPTER 7: INNOVATIVENESS AND ADOPTER 267 CATEGORIES DIFFUSION
OF FARM INNOVATIONS IN A COLOMBIAN 268 VILLAGE IN THE ANDES CLASSIFYING
ADOPTER CATEGORIES ON THE BASIS 272 OF INNOVATIVENESS THE S-SHAPED CURVE
OF ADOPTION AND NORMALITY 272 MEASURING ORGANIZATIONAL INNOVATIVENESS
275 WHO ADOPTS? 277 ADOPTER CATEGORIZATION 279 ADOPTER CATEGORIES AS
IDEAL TYPES 282 INNOVATORS: VENTURESOME 282 EARLY ADOPTERS: RESPECT 283
EARLY MAJORITY: DELIBERATE 283 LATE MAJORITY: SKEPTICAL 284 LAGGARDS:
TRADITIONAL 284 PEOPLE WHO SAID NO TO INNOVATION: THE OLD ORDER AMIAH
285 CHARACTERISTICS OF ADOPTER CATEGORIES 287 SOCIOECONOMIC
CHARACTERISTICS 288 PERSONALITY VARIABLES 289 COMMUNICATION BEHAVIOR 290
AUDIENCE SEGMENTATION AND ADOPTER CATEGORIES 292 CELL PHONE LAGGARDS IN
HONG KONG 294 THE INNOVATIVENESS/NEEDS PARADOX AND THE STRATEGY 295 OF
LEAST RESISTANCE NETWORK INFLUENCES ON INNOVATIVENESS 296 SUMMARY 297
CHAPTER 8: DIFFUSION NETWORKS 300 OPINION LEADERSHIP IN THE DIFFUSION
OFMODERN MATH 300 MODELS OF COMMUNICATION FLOWS 303 THE HYPODERMIC
NEEDLE MODEL 303 THE TWO-STEP FLOW MODEL 304 HOMOPHILY AND HETEROPHILY
IN COMMUNICATION NETWORKS 305 HOMOPHILY AND HETEROPHILY 305 HOMOPHILY AS
A BARRIER TO DIFFUSION 306 CONTENTS XI MEASURING OPINION LEADERSHIP AND
NETWORK LINKS 308 THE ROLE OF ALPHA PUPS IN THE VIRAL MARKETING 313 OF A
COOL ELECTRONICS GAME MONOMORPHIC AND POLYMORPHIC OPINION LEADERSHIP 314
PAUL REVERE S RIDE 314 CHARACTERISTICS OF OPINION LEADERS 316 EXTERNAL
COMMUNICATION 316 ACCESSIBILITY 317 SOCIOECONOMIC STATUS 318
INNOVATIVENESS 318 IHNOVATIVENESS, OPINION LEADERSHIP, AND SYSTEM NORMS
318 OPINION LEADER ORGANIZATIONS 319 DO OPINION LEADERS MATTER? 321
NETWORKS IN THE DIFFUSION OF A MEDICAL DRUG 326 DIFFUSION NETWORKS 330
BUILDING A NETWORK FOR THE DIFFUSION OF PHOTOVOLTAICS 33 1 IN THE
DOMINICAN REPUBLIC CLUSTER STUDIES 333 DR. JOHN SNOW AND THE CHOLERA
EPIDEMIC IN LONDON 335 COMMUNICATION NETWORK ANALYSIS 337 THE
STRENGTH-OF-WEAK-TIES THEORY 339 WHO IS LINKED TO WHOM IN NETWORKS? 341
SOCIAL LEARNING THEORY 341 THE CRITICAL MASS IN THE DIFFUSION OF 343
INTERACTIVE INNOVATIONS THE CRITICAL MASS IN THE DIFFUSION OF FAX 345 .
DIFFUSION OF THE INTERNET 346 THE CONCEPT OF CRITICAL MASS 349 WATCHING
WHILE BEING WATCHED 352 THE SLEEPER 354 INDIVIDUAL THRESHOLDS FOR
ADOPTION 355 WHY DO INDIVIDUALS ADOPT PRIOR TO THE CRITICAL MASS? 357
NETWORKS AND THE TURBOCHARGER EFFECT 360 STRATEGIES FOR GETTING TO
CRITICAL MASS 361 SUMMARY 362 JRII CONTENTS CHAPTER 9: THE CHANGE AGENT
365 TARGETING 366 CHANGE AGENTS AS LINKERS * 368 THE SEQUENCE OF CHANGE
AGENT ROLES 369 COERCION IN NORPLANT DIFFUSION SAFARIS IN INDONESIA 371
FACTORS IN CHANGE AGENT SUCCESS 373 CHANGE AGENT EFFORTS 373 CLIENT
ORIENTATION 374 COMPATIBILITY WITH CLIENTS; NEEDS 375 SUSTAINABILITY:
CHICKEN DAVIS IN NIGERIA 376 CHANGE AGENT EMPATHY 376 COMMUNICATION
CAMPAIGNS 377 THE ORT CAMPAIGN IN EGYPT 380 HOMOPHILY AND CHANGE AGENT
CONTACT 381 CHANGE AGENTS CONTACT WITH LOWER-STATUS CLIENTS 383
PARA-PROFESSIONAL AIDES 384 CHANGE AGENT CREDIBILITY 384 INAUTHENTIC
PROFESSIONALIZATION OF AIDES 386 THE BALTIMORE NEEDLE-EXCHANGE PROJECT
387 THE USE OF OPINION LEADERS 388 THE ROLE OF DEMONSTRATIONS 389
CLIENTS EVALUATIVE ABILITY 390 THE AGRICULTURAL EXTENSION SERVICE 391
CENTRALIZED AND DECENTRALIZED DIFFUSION SYSTEMS 394 ADVANTAGES AND
DISADVANTAGES OF DECENTRALIZED DIFFUSION 398 SUMMARY 400 CHAPTER 10:
INNOVATION IN ORGANIZATIONS 402 TYPES OF INNOVATION-DECISIONS 403
ORGANIZATIONS 404 VIRTUAL ORGANIZATIONS 405 CONTENTS XIII ORGANIZATIONAL
INNOVATIVENESS 407 SIZE AND ORGANIZATIONAL INNOVATIVENESS 409 STRUCTURAL
CHARACTERISTICS AND ORGANIZATIONAL INNOVATIVENESS 411 THE ROLE OF
CHAMPIONS 414 THE INNOVATION PROCESS IN ORGANIZATIONS 417 ADOPTION OF
NEW COMMUNICATION TECHNOLOGIES 419 STAGES IN THE INNOVATION PROCESS 420
1. AGENDA-SETTING 422 2. MATCHING 423 3. REDEFINING / RESTRUCTURING 424
4. CLARIFYING 427 5. ROUTINIZING 428 THE SANTA MONICA FREEWAY DIAMOND
LANE EXPERIMENT: 430 IMPLEMENTATION FAILURE NEW COMMUNICATION
TECHNOLOGIES IN ORGANIZATIONS 433 SUMMARY 433 CHAPTER 11: CONSEQUENCES
OF INNOVATIONS 436 SNOWMOBILE REVOLUTION IN THE ARCTIC 437 STUDYING
CONSEQUENCES 440 CLASSIFICATIONS OF CONSEQUENCES 442 DESIRABLE VERSUS
UNDESIRABLE CONSEQUENCES 442 DIRECT VERSUS INDIRECT CONSEQUENCES 445
ORT: THE CONSEQUENCE* OF CONSEQUENCES 446 ANTICIPATED VERSUS
UNANTICIPATED CONSEQUENCES 448 STEEL AXES FOR STONE-AGE ABORIGINES 449
FORM, FUNCTION, AND MEANING OF AN INNOVATION 451 THE IRISH POTATO FAMINE
452 ACHIEVING A DYNAMIC EQUILIBRIUM 452 THE MOSQUITO KILLER 453 EQUALITY
IN THE CONSEQUENCES OF INNOVATIONS 456 THE COMMUNICATION EFFECTS GAP 457
GAP-WIDENING CONSEQUENCES OF THE DIFFUSION OF INNOVATIONS 460 SOCIAL
STRUCTURE AND THE EQUALITY OF CONSEQUENCES 462 STRATEGIES FOR NARROWING
GAPS 464 XIV CONTENTS WIDER GAPS ARE NOT INEVITABLE 467 THE DIGITAL
DIVIDE 468 SUMMARY 470 GLOSSARY 473 BIBLIOGRAPHY 4T7 NAME INDEX 537
SUBJECT INDEX 543
|
| any_adam_object | 1 |
| author | Rogers, Everett M. 1931-2004 |
| author_GND | (DE-588)126848416 |
| author_facet | Rogers, Everett M. 1931-2004 |
| author_role | aut |
| author_sort | Rogers, Everett M. 1931-2004 |
| author_variant | e m r em emr |
| building | Verbundindex |
| bvnumber | BV017087897 |
| callnumber-first | H - Social Science |
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| ctrlnum | (OCoLC)249518282 (DE-599)BVBBV017087897 |
| dewey-full | 303.484 303.48/4 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 303 - Social processes |
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| dewey-search | 303.484 303.48/4 |
| dewey-sort | 3303.484 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Technik Soziologie Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Book |
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| id | DE-604.BV017087897 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:13:36Z |
| institution | BVB |
| isbn | 9780743222099 0743222091 |
| language | English |
| lccn | 2003049022 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010306459 |
| oclc_num | 249518282 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-91G DE-BY-TUM DE-573 DE-1049 DE-473 DE-BY-UBG DE-N2 DE-20 DE-858 DE-634 DE-384 DE-706 DE-83 DE-703 DE-M347 DE-11 DE-2070s DE-29 DE-188 DE-578 DE-91S DE-BY-TUM DE-1046 DE-522 DE-355 DE-BY-UBR DE-859 DE-M382 DE-739 DE-92 DE-Aug4 DE-945 DE-1051 DE-525 DE-898 DE-BY-UBR |
| owner_facet | DE-19 DE-BY-UBM DE-91G DE-BY-TUM DE-573 DE-1049 DE-473 DE-BY-UBG DE-N2 DE-20 DE-858 DE-634 DE-384 DE-706 DE-83 DE-703 DE-M347 DE-11 DE-2070s DE-29 DE-188 DE-578 DE-91S DE-BY-TUM DE-1046 DE-522 DE-355 DE-BY-UBR DE-859 DE-M382 DE-739 DE-92 DE-Aug4 DE-945 DE-1051 DE-525 DE-898 DE-BY-UBR |
| physical | XXI, 551 Seiten Illustrationen |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Free Press |
| record_format | marc |
| spelling | Rogers, Everett M. 1931-2004 Verfasser (DE-588)126848416 aut Diffusion of innovations Everett M. Rogers Fifth edition New York Free Press 2003 XXI, 551 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 477 - 535 Communication rasuqam Criatividade larpcal Diffusion de l'information rasuqam Difusión de las innovaciones Difusión de las innovaciones - Estudio y enseñanza - Historia Innovatiediffusie gtt Innovation rasuqam Innovations - Diffusion Innovations - Diffusion - Étude et enseignement - Histoire Produtos novos larpcal Geschichte Diffusion of innovations Diffusion of innovations Study and teaching History Diffusion Wirtschaft (DE-588)4139407-0 gnd rswk-swf Diffusion Soziologie (DE-588)4631719-3 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Innovation (DE-588)4027089-0 s Kommunikation (DE-588)4031883-7 s DE-604 Diffusion Wirtschaft (DE-588)4139407-0 s Diffusion Soziologie (DE-588)4631719-3 s DE-188 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010306459&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rogers, Everett M. 1931-2004 Diffusion of innovations Communication rasuqam Criatividade larpcal Diffusion de l'information rasuqam Difusión de las innovaciones Difusión de las innovaciones - Estudio y enseñanza - Historia Innovatiediffusie gtt Innovation rasuqam Innovations - Diffusion Innovations - Diffusion - Étude et enseignement - Histoire Produtos novos larpcal Geschichte Diffusion of innovations Diffusion of innovations Study and teaching History Diffusion Wirtschaft (DE-588)4139407-0 gnd Diffusion Soziologie (DE-588)4631719-3 gnd Innovation (DE-588)4027089-0 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4139407-0 (DE-588)4631719-3 (DE-588)4027089-0 (DE-588)4031883-7 |
| title | Diffusion of innovations |
| title_auth | Diffusion of innovations |
| title_exact_search | Diffusion of innovations |
| title_full | Diffusion of innovations Everett M. Rogers |
| title_fullStr | Diffusion of innovations Everett M. Rogers |
| title_full_unstemmed | Diffusion of innovations Everett M. Rogers |
| title_short | Diffusion of innovations |
| title_sort | diffusion of innovations |
| topic | Communication rasuqam Criatividade larpcal Diffusion de l'information rasuqam Difusión de las innovaciones Difusión de las innovaciones - Estudio y enseñanza - Historia Innovatiediffusie gtt Innovation rasuqam Innovations - Diffusion Innovations - Diffusion - Étude et enseignement - Histoire Produtos novos larpcal Geschichte Diffusion of innovations Diffusion of innovations Study and teaching History Diffusion Wirtschaft (DE-588)4139407-0 gnd Diffusion Soziologie (DE-588)4631719-3 gnd Innovation (DE-588)4027089-0 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communication Criatividade Diffusion de l'information Difusión de las innovaciones Difusión de las innovaciones - Estudio y enseñanza - Historia Innovatiediffusie Innovation Innovations - Diffusion Innovations - Diffusion - Étude et enseignement - Histoire Produtos novos Geschichte Diffusion of innovations Diffusion of innovations Study and teaching History Diffusion Wirtschaft Diffusion Soziologie Kommunikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010306459&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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