Dictionary of marketing communications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks [u.a.]
Sage Publications
2004
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | V, 249 S. |
| ISBN: | 0761927700 0761927719 |
Internformat
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| 245 | 1 | 0 | |a Dictionary of marketing communications |c Norman A. Govoni |
| 264 | 1 | |a Thousand Oaks [u.a.] |b Sage Publications |c 2004 | |
| 300 | |a V, 249 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Communication en marketing - Dictionnaires anglais | |
| 650 | 4 | |a Marketing - Dictionnaires anglais | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Communication in marketing |v Dictionaries | |
| 650 | 4 | |a Marketing |v Dictionaries | |
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| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
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| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010300211&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804129961424977920 |
|---|---|
| adam_text | Contents
Preface v
Entries A Through Z 1
Resources 245
About the Author 249
|
| any_adam_object | 1 |
| author | Govoni, Norman A. P. 1938- |
| author_GND | (DE-588)128690461 |
| author_facet | Govoni, Norman A. P. 1938- |
| author_role | aut |
| author_sort | Govoni, Norman A. P. 1938- |
| author_variant | n a p g nap napg |
| building | Verbundindex |
| bvnumber | BV017072841 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5412 |
| callnumber-raw | HF5412 |
| callnumber-search | HF5412 |
| callnumber-sort | HF 45412 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)51983504 (DE-599)BVBBV017072841 |
| dewey-full | 659.103 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.103 |
| dewey-search | 659.103 |
| dewey-sort | 3659.103 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Wörterbuch |
| id | DE-604.BV017072841 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:13:27Z |
| institution | BVB |
| isbn | 0761927700 0761927719 |
| language | English |
| lccn | 2003007359 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010300211 |
| oclc_num | 51983504 |
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| owner | DE-739 DE-12 |
| owner_facet | DE-739 DE-12 |
| physical | V, 249 S. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Sage Publications |
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| spelling | Govoni, Norman A. P. 1938- Verfasser (DE-588)128690461 aut Dictionary of marketing communications Norman A. Govoni Thousand Oaks [u.a.] Sage Publications 2004 V, 249 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Communication en marketing - Dictionnaires anglais Marketing - Dictionnaires anglais Marketing gtt Communication in marketing Dictionaries Marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marktkommunikation (DE-588)4131075-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010300211&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Govoni, Norman A. P. 1938- Dictionary of marketing communications Communication en marketing - Dictionnaires anglais Marketing - Dictionnaires anglais Marketing gtt Communication in marketing Dictionaries Marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4066724-8 |
| title | Dictionary of marketing communications |
| title_auth | Dictionary of marketing communications |
| title_exact_search | Dictionary of marketing communications |
| title_full | Dictionary of marketing communications Norman A. Govoni |
| title_fullStr | Dictionary of marketing communications Norman A. Govoni |
| title_full_unstemmed | Dictionary of marketing communications Norman A. Govoni |
| title_short | Dictionary of marketing communications |
| title_sort | dictionary of marketing communications |
| topic | Communication en marketing - Dictionnaires anglais Marketing - Dictionnaires anglais Marketing gtt Communication in marketing Dictionaries Marketing Dictionaries Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Communication en marketing - Dictionnaires anglais Marketing - Dictionnaires anglais Marketing Communication in marketing Dictionaries Marketing Dictionaries Marktkommunikation Wörterbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010300211&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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