The global public relations handbook: theory, research, and practice
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ
Erlbaum
2003
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XXXVI, 564 S. graph. Darst. |
| ISBN: | 0805839224 |
Internformat
MARC
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| 650 | 7 | |a Internationale communicatie |2 gtt | |
| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 4 | |a Relations publiques - Études transculturelles - Guides, manuels, etc | |
| 650 | 7 | |a Relações públicas internacionais |2 larpcal | |
| 650 | 7 | |a Relações públicas |2 larpcal | |
| 650 | 4 | |a Interkulturelle Kommunikation | |
| 650 | 4 | |a Intercultural communication |v Handbooks, manuals, etc | |
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Datensatz im Suchindex
| _version_ | 1804129953251328000 |
|---|---|
| adam_text | Contents
Contributor Biographies xi
Foreword xxi
Koichiro Matsuura, Director General, UNESCO
Preface xxiii
Krishnamurthy Sriramesh
Introduction xxv
Krishnamurthy Sriramesh
1 A Theoretical Framework for Global Public
Relations Research and Practice 1
Krishnamurthy Sriramesh and Dejan Ver6i6
1 Asia and Australasia
2 Public Relations in Mainland China: An Adolescent
With Growing Pains 23
Ni Chen and Hugh M. Culbertson
3 Sharing the Transformation: Public Relations
and the UAE Come of Age 46
Badran A. Badran, Judy VanSlyke Turk,
and Timothy N. Walters
4 An Overview of Public Relations in Japan and the
Self Correction Concept 68
Takashi Inoue
vii
vih CONTENTS
5 Becoming Professionals: A Portrait of Public
Relations in Singapore 86
Constance Chay Nemeth
6 Professionalism and Diversification: The Evolution
of Public Relations in South Korea 106
Yungwook Kim
7 Public Relations in Australasia: Friendly Rivalry,
Cultural Diversity, and Global Focus 121
Judy Motion, Shirley Leitch, and Simon Cuffe
II AFRICA
8 Public Relations in South Africa: From Rhetoric
to Reality 145
ronel rensburg
9 Public Relations in Egypt: Practices, Obstacles, and
Potentials 179
Kevin L. Keenan
III EUROPE
10 From Literary Bureaus to a Modern Profession:
The Development and Current Structure of
Public Relations in Germany 199
gunter bentele and stefan wehmeier
11 Public Relations in the Polder:
The Case of the Netherlands 222
Betteke van Ruler
12 Public Relations in Sweden: A Strong Presence
Increasing in Importance 244
Bertil Flodin
13 Public Relations in an Economy and Society
in Transition: The Case of Poland 257
Ryszard lawniczak, Waldemar Rydzak, and Jacek Irebecki
14 Public Relations in a Corporativist Country:
The Case of Slovenia 281
Dejan Ver£ic
15 The Development of Public Relations in Russia:
A Geopolitical Approach 301
Katerina Tsetsura
CONTENTS jx
IV The Americas
16 Public Relations in the United States:
A Generation of Maturation 323
Larissa A. Grunig and James E. Grunig
17 Public Relations in Brazil: Practice and Education
in a South American Context 356
Juan Carlos Molleda, Andr£ia Athaydes, and Vivian Hirsch
18 Public Relations in Chile: Searching for Identity Amid
Imported Models 378
Maria Aparecida Ferrari
V International Public Relations: Key Dimensions
and Actors
19 Transnational Public Relations by Foreign Governments 399
Michael Kunczik
20 Public Information in the UNESCO: Toward a
Strategic Role 425
Vincent Defourny
21 Managing Sustainable Development in Sub Saharan Africa:
A Communication Ethic for the Global Corporation 441
Cornelius B. Pratt
22 Serving Public Relations Globally:
The Agency Perspective 459
Amy Rudgard
23 Public Relations of Movers and Shakers:
Transnational Corporations 478
Dejan Ver6i£
24 Nongovernmental Organizations and International
Public Relations 490
Ana Tkalac and Jurica Pavicic
Epilogue
25 The Missing Link: Multiculturalism and Public
Relations Education 505
Krishnamurthy Sriramesh
Author Index 523
Subject Index 533
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV017059757 |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T19:13:19Z |
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| language | English |
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| spelling | The global public relations handbook theory, research, and practice ed. by Krishnamurthy Sriramesh ... Mahwah, NJ Erlbaum 2003 XXXVI, 564 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Includes bibliographical references and indexes Communication interculturelle - Guides, manuels, etc Internationale communicatie gtt Public relations gtt Relations publiques - Études transculturelles - Guides, manuels, etc Relações públicas internacionais larpcal Relações públicas larpcal Interkulturelle Kommunikation Intercultural communication Handbooks, manuals, etc Public relations Cross-cultural studies Handbooks, manuals, etc Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Internationale Kommunikation (DE-588)4162047-1 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Kulturkontakt (DE-588)4033569-0 s Globalisierung (DE-588)4557997-0 s DE-604 Internationale Kommunikation (DE-588)4162047-1 s Internationaler Vergleich (DE-588)4120509-1 s 1\p DE-604 Sriramesh, Krishnamurthy Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010294469&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The global public relations handbook theory, research, and practice Communication interculturelle - Guides, manuels, etc Internationale communicatie gtt Public relations gtt Relations publiques - Études transculturelles - Guides, manuels, etc Relações públicas internacionais larpcal Relações públicas larpcal Interkulturelle Kommunikation Intercultural communication Handbooks, manuals, etc Public relations Cross-cultural studies Handbooks, manuals, etc Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Internationale Kommunikation (DE-588)4162047-1 gnd Globalisierung (DE-588)4557997-0 gnd Kulturkontakt (DE-588)4033569-0 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
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| title | The global public relations handbook theory, research, and practice |
| title_auth | The global public relations handbook theory, research, and practice |
| title_exact_search | The global public relations handbook theory, research, and practice |
| title_full | The global public relations handbook theory, research, and practice ed. by Krishnamurthy Sriramesh ... |
| title_fullStr | The global public relations handbook theory, research, and practice ed. by Krishnamurthy Sriramesh ... |
| title_full_unstemmed | The global public relations handbook theory, research, and practice ed. by Krishnamurthy Sriramesh ... |
| title_short | The global public relations handbook |
| title_sort | the global public relations handbook theory research and practice |
| title_sub | theory, research, and practice |
| topic | Communication interculturelle - Guides, manuels, etc Internationale communicatie gtt Public relations gtt Relations publiques - Études transculturelles - Guides, manuels, etc Relações públicas internacionais larpcal Relações públicas larpcal Interkulturelle Kommunikation Intercultural communication Handbooks, manuals, etc Public relations Cross-cultural studies Handbooks, manuals, etc Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Internationale Kommunikation (DE-588)4162047-1 gnd Globalisierung (DE-588)4557997-0 gnd Kulturkontakt (DE-588)4033569-0 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| topic_facet | Communication interculturelle - Guides, manuels, etc Internationale communicatie Public relations Relations publiques - Études transculturelles - Guides, manuels, etc Relações públicas internacionais Relações públicas Interkulturelle Kommunikation Intercultural communication Handbooks, manuals, etc Public relations Cross-cultural studies Handbooks, manuals, etc Öffentlichkeitsarbeit Internationale Kommunikation Globalisierung Kulturkontakt Internationaler Vergleich Aufsatzsammlung |
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