The springboard: how storytelling ignites action in knowledge-era organizations
The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goa...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Butterworth-Heinemann
2001
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| Subjects: | |
| Summary: | The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.--From publisher description. |
| Physical Description: | XXIII, 223 S. |
Staff View
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| 520 | 3 | |a The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.--From publisher description. | |
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Record in the Search Index
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| author | Denning, Stephen |
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| callnumber-sort | HD 230.3 |
| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.4 252 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Denning, Stephen Verfasser aut The springboard how storytelling ignites action in knowledge-era organizations Boston Butterworth-Heinemann 2001 XXIII, 223 S. txt rdacontent n rdamedia nc rdacarrier The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.--From publisher description. Art de conter Bedrijven gtt Communicatie gtt Communication dans les organisations Erzählen swd Organisationswandel swd Vertelkunst gtt Wissensmanagement swd Kommunikation Communication in organizations Storytelling Wissensmanagement (DE-588)4561842-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Erzählen (DE-588)4132307-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Innerbetriebliche Kommunikation (DE-588)4203966-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s DE-604 Innerbetriebliche Kommunikation (DE-588)4203966-6 s Wissensmanagement (DE-588)4561842-2 s Erzählen (DE-588)4132307-5 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Denning, Stephen The springboard how storytelling ignites action in knowledge-era organizations Art de conter Bedrijven gtt Communicatie gtt Communication dans les organisations Erzählen swd Organisationswandel swd Vertelkunst gtt Wissensmanagement swd Kommunikation Communication in organizations Storytelling Wissensmanagement (DE-588)4561842-2 gnd Kommunikation (DE-588)4031883-7 gnd Erzählen (DE-588)4132307-5 gnd Unternehmen (DE-588)4061963-1 gnd Innerbetriebliche Kommunikation (DE-588)4203966-6 gnd |
| subject_GND | (DE-588)4561842-2 (DE-588)4031883-7 (DE-588)4132307-5 (DE-588)4061963-1 (DE-588)4203966-6 |
| title | The springboard how storytelling ignites action in knowledge-era organizations |
| title_auth | The springboard how storytelling ignites action in knowledge-era organizations |
| title_exact_search | The springboard how storytelling ignites action in knowledge-era organizations |
| title_full | The springboard how storytelling ignites action in knowledge-era organizations |
| title_fullStr | The springboard how storytelling ignites action in knowledge-era organizations |
| title_full_unstemmed | The springboard how storytelling ignites action in knowledge-era organizations |
| title_short | The springboard |
| title_sort | the springboard how storytelling ignites action in knowledge era organizations |
| title_sub | how storytelling ignites action in knowledge-era organizations |
| topic | Art de conter Bedrijven gtt Communicatie gtt Communication dans les organisations Erzählen swd Organisationswandel swd Vertelkunst gtt Wissensmanagement swd Kommunikation Communication in organizations Storytelling Wissensmanagement (DE-588)4561842-2 gnd Kommunikation (DE-588)4031883-7 gnd Erzählen (DE-588)4132307-5 gnd Unternehmen (DE-588)4061963-1 gnd Innerbetriebliche Kommunikation (DE-588)4203966-6 gnd |
| topic_facet | Art de conter Bedrijven Communicatie Communication dans les organisations Erzählen Organisationswandel Vertelkunst Wissensmanagement Kommunikation Communication in organizations Storytelling Unternehmen Innerbetriebliche Kommunikation |
| work_keys_str_mv | AT denningstephen thespringboardhowstorytellingignitesactioninknowledgeeraorganizations |