APA (7th ed.) Citation

Wedel, M., & Kamakura, W. A. (2000). Market segmentation: Conceptual and methodological foundations (2. ed.). Kluwer.

Chicago Style (17th ed.) Citation

Wedel, Michel, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. 2. ed. Boston [u.a.]: Kluwer, 2000.

MLA (9th ed.) Citation

Wedel, Michel, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. 2. ed. Kluwer, 2000.