Selling to a segmented market: the lifestyle approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill [u.a.]
1992
|
| Edition: | Repr. ed., orig. publ.; New York : Quorum Books, 1990 |
| Subjects: | |
| Physical Description: | XIX, 177 S. |
| ISBN: | 0844234591 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Swenson, Chester A. |
| author_facet | Swenson, Chester A. |
| author_role | aut |
| author_sort | Swenson, Chester A. |
| author_variant | c a s ca cas |
| building | Verbundindex |
| bvnumber | BV017015069 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)633995768 (DE-599)BVBBV017015069 |
| discipline | Wirtschaftswissenschaften |
| edition | Repr. ed., orig. publ.; New York : Quorum Books, 1990 |
| format | Book |
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| id | DE-604.BV017015069 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:12:47Z |
| institution | BVB |
| isbn | 0844234591 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010270108 |
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| physical | XIX, 177 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | McGraw-Hill [u.a.] |
| record_format | marc |
| spelling | Swenson, Chester A. Verfasser aut Selling to a segmented market the lifestyle approach Chester A. Swenson Repr. ed., orig. publ.; New York : Quorum Books, 1990 Boston [u.a.] McGraw-Hill [u.a.] 1992 XIX, 177 S. txt rdacontent n rdamedia nc rdacarrier Lebensstil (DE-588)4138354-0 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Marktsegmentierung (DE-588)4037644-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketing (DE-588)4037589-4 s Lebensstil (DE-588)4138354-0 s 1\p DE-604 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Swenson, Chester A. Selling to a segmented market the lifestyle approach Lebensstil (DE-588)4138354-0 gnd Marktsegmentierung (DE-588)4037644-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4138354-0 (DE-588)4037644-8 (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | Selling to a segmented market the lifestyle approach |
| title_auth | Selling to a segmented market the lifestyle approach |
| title_exact_search | Selling to a segmented market the lifestyle approach |
| title_full | Selling to a segmented market the lifestyle approach Chester A. Swenson |
| title_fullStr | Selling to a segmented market the lifestyle approach Chester A. Swenson |
| title_full_unstemmed | Selling to a segmented market the lifestyle approach Chester A. Swenson |
| title_short | Selling to a segmented market |
| title_sort | selling to a segmented market the lifestyle approach |
| title_sub | the lifestyle approach |
| topic | Lebensstil (DE-588)4138354-0 gnd Marktsegmentierung (DE-588)4037644-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Lebensstil Marktsegmentierung Verbraucherverhalten Marketing USA |
| work_keys_str_mv | AT swensonchestera sellingtoasegmentedmarketthelifestyleapproach |