Marketing communications: contexts, strategies and applications
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Financial Time Prentice Hall
2002
|
| Edition: | 3rd ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XXXII, 790 S. Ill. |
| ISBN: | 0273655000 |
Staff View
MARC
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| 245 | 1 | 0 | |a Marketing communications |b contexts, strategies and applications |c Chris Fill |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a Harlow |b Financial Time Prentice Hall |c 2002 | |
| 300 | |a XXXII, 790 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Canales de comercialización | |
| 650 | 7 | |a Communicatie |2 gtt | |
| 650 | 4 | |a Comunicación en mercadeo | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Promoción de ventas | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing channels | |
| 650 | 4 | |a Sales promotion | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsmodell |0 (DE-588)4140666-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
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| author | Fill, Chris 1953- |
| author_GND | (DE-588)17306549X |
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| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV016875577 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)46937720 (DE-599)BVBBV016875577 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed. |
| format | Book |
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| id | DE-604.BV016875577 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:12:06Z |
| institution | BVB |
| isbn | 0273655000 |
| language | English |
| lccn | 2001034648 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010239109 |
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| owner_facet | DE-1049 |
| physical | XXXII, 790 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Financial Time Prentice Hall |
| record_format | marc |
| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications contexts, strategies and applications Chris Fill 3rd ed. Harlow Financial Time Prentice Hall 2002 XXXII, 790 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Canales de comercialización Communicatie gtt Comunicación en mercadeo Marketing gtt Promoción de ventas Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-188 Marktkommunikation (DE-588)4131075-5 s Überarbeitung von 2. ed. 1999 0-13-010229-6 (DE-604)BV019818164 |
| spellingShingle | Fill, Chris 1953- Marketing communications contexts, strategies and applications Canales de comercialización Communicatie gtt Comunicación en mercadeo Marketing gtt Promoción de ventas Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4061963-1 (DE-588)4037589-4 (DE-588)4140666-7 (DE-588)4131075-5 |
| title | Marketing communications contexts, strategies and applications |
| title_auth | Marketing communications contexts, strategies and applications |
| title_exact_search | Marketing communications contexts, strategies and applications |
| title_full | Marketing communications contexts, strategies and applications Chris Fill |
| title_fullStr | Marketing communications contexts, strategies and applications Chris Fill |
| title_full_unstemmed | Marketing communications contexts, strategies and applications Chris Fill |
| title_short | Marketing communications |
| title_sort | marketing communications contexts strategies and applications |
| title_sub | contexts, strategies and applications |
| topic | Canales de comercialización Communicatie gtt Comunicación en mercadeo Marketing gtt Promoción de ventas Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Canales de comercialización Communicatie Comunicación en mercadeo Marketing Promoción de ventas Kommunikation Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie Unternehmen Kommunikationsmodell Marktkommunikation |
| work_keys_str_mv | AT fillchris marketingcommunicationscontextsstrategiesandapplications |