The do-it-yourself lobotomy: open your mind to greater creative thinking
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
J. Wiley
2002
|
| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Item Description: | "An Adweek book.". - Includes bibliographical references (p.258-259) and index |
| Physical Description: | vi, 266 p. ill. : 24 cm |
| ISBN: | 0471417424 |
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MARC
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Record in the Search Index
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| adam_text | Contents
PART I.
What Do Great Ideas Do? 1
Introduction 3
How This Book Works 21
The Rewards of a Great Idea 28
The Consequences of a Bad Idea 32
1. The First Real Chapter (Finally!) 36
PART II.
Understanding and Demystifying Creativity 47
2. Creativity = Problem Solving 49
3. Change Your Thinking about Change 57
4. Creativity versus Talent 62
PART III.
Tools for the Job of Thinking Creatively 71
5. Ask a Better Question 75
6. Ask the Question Early 87
7. 100 MPH Thinking: Thinking at the Speed of
Enlightenment 90
vi Contents
8. 180° Thinking: A Tnereffid Way to Ideate 99
9. Intergalactic Thinking 107
10. Collaborate with Genius 121
11. Conceptual Solitaire 128
12. How to Put These Tools to Work 132
PART IV.
Dimensionalizing Your New Creative Tools 139
13. Aids to Creativity 141
14. Accidental Genius 147
15. Stop Making Sense 155
16. Redefining the Acceptable Range 160
17. Selling Creative Ideas Requires Its Own Creativity 167
18. Mind Farming 186
19. Storming the Brain 206
20. The Five Greatest Barriers to Creativity 217
21. The Real Bibliography 224
22. Proceed with Passion 228
Afterword 233
Appendix 238
Acknowledgments 261
Index 263
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:11:12Z |
| institution | BVB |
| isbn | 0471417424 |
| language | English |
| lccn | 2002284857 |
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| publishDate | 2002 |
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| spelling | Monahan, Tom Verfasser aut The do-it-yourself lobotomy open your mind to greater creative thinking Tom Monahan New York J. Wiley 2002 vi, 266 p. ill. : 24 cm txt rdacontent n rdamedia nc rdacarrier "An Adweek book.". - Includes bibliographical references (p.258-259) and index Brainstorming Pensée créatrice Succès Creative thinking http://www.loc.gov/catdir/toc/wiley023/2002284857.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197090&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Monahan, Tom The do-it-yourself lobotomy open your mind to greater creative thinking Brainstorming Pensée créatrice Succès Creative thinking |
| title | The do-it-yourself lobotomy open your mind to greater creative thinking |
| title_auth | The do-it-yourself lobotomy open your mind to greater creative thinking |
| title_exact_search | The do-it-yourself lobotomy open your mind to greater creative thinking |
| title_full | The do-it-yourself lobotomy open your mind to greater creative thinking Tom Monahan |
| title_fullStr | The do-it-yourself lobotomy open your mind to greater creative thinking Tom Monahan |
| title_full_unstemmed | The do-it-yourself lobotomy open your mind to greater creative thinking Tom Monahan |
| title_short | The do-it-yourself lobotomy |
| title_sort | the do it yourself lobotomy open your mind to greater creative thinking |
| title_sub | open your mind to greater creative thinking |
| topic | Brainstorming Pensée créatrice Succès Creative thinking |
| topic_facet | Brainstorming Pensée créatrice Succès Creative thinking |
| url | http://www.loc.gov/catdir/toc/wiley023/2002284857.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197090&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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