Advertising and promotion: an integrated marketing communications perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
McGraw-Hill
2004
|
| Ausgabe: | 6th ed. |
| Schriftenreihe: | The McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. EN1-EN25) and index |
| Beschreibung: | XXVI, 780, [67] S. zahlr. Ill. |
| ISBN: | 0072536764 0071214380 |
Internformat
MARC
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| 245 | 1 | 0 | |a Advertising and promotion |b an integrated marketing communications perspective |c George E. Belch & Michael A. Belch |
| 250 | |a 6th ed. | ||
| 264 | 1 | |a Boston |b McGraw-Hill |c 2004 | |
| 300 | |a XXVI, 780, [67] S. |b zahlr. Ill. | ||
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| 490 | 0 | |a The McGraw-Hill/Irwin series in marketing | |
| 500 | |a Includes bibliographical references (p. EN1-EN25) and index | ||
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| 650 | 7 | |a Promotie (public relations) |2 gtt | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Ventes - Promotion | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Belch, George E. 1951- |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
| author_facet | Belch, George E. 1951- |
| author_role | aut |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)51476939 (DE-599)BVBBV016475484 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6th ed. |
| format | Book |
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| id | DE-604.BV016475484 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:10:56Z |
| institution | BVB |
| isbn | 0072536764 0071214380 |
| language | English |
| lccn | 2003042015 |
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| oclc_num | 51476939 |
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| physical | XXVI, 780, [67] S. zahlr. Ill. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | The McGraw-Hill/Irwin series in marketing |
| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch 6th ed. Boston McGraw-Hill 2004 XXVI, 780, [67] S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier The McGraw-Hill/Irwin series in marketing Includes bibliographical references (p. EN1-EN25) and index Communication en marketing Promotie (public relations) gtt Publicité Reclame gtt Ventes - Promotion Advertising Communication in marketing Sales promotion Werbung (DE-588)4065541-6 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s 3\p DE-604 Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 4\p DE-604 Kommunikationsstrategie (DE-588)4201794-4 s 5\p DE-604 Marketing (DE-588)4037589-4 s 6\p DE-604 Belch, Michael A. Sonstige (DE-588)13615199X oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belch, George E. 1951- Advertising and promotion an integrated marketing communications perspective Communication en marketing Promotie (public relations) gtt Publicité Reclame gtt Ventes - Promotion Advertising Communication in marketing Sales promotion Werbung (DE-588)4065541-6 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4076968-9 (DE-588)4061963-1 (DE-588)4346301-0 (DE-588)4131075-5 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Advertising and promotion an integrated marketing communications perspective |
| title_auth | Advertising and promotion an integrated marketing communications perspective |
| title_exact_search | Advertising and promotion an integrated marketing communications perspective |
| title_full | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_fullStr | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_full_unstemmed | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_short | Advertising and promotion |
| title_sort | advertising and promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Communication en marketing Promotie (public relations) gtt Publicité Reclame gtt Ventes - Promotion Advertising Communication in marketing Sales promotion Werbung (DE-588)4065541-6 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Communication en marketing Promotie (public relations) Publicité Reclame Ventes - Promotion Advertising Communication in marketing Sales promotion Werbung Kommunikationsstrategie Marketing Sales-promotion Unternehmen Integriertes Management Marktkommunikation Einführung Lehrbuch |
| work_keys_str_mv | AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective |