Marketing research: Text and cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1964
|
| Edition: | Rev. ed., 2.print. |
| Subjects: | |
| Physical Description: | XVII, 791 S. |
Staff View
MARC
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Record in the Search Index
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| author | Boyd, Harper W. Westfall, Ralph |
| author_GND | (DE-588)127617833 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV016468138 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:10:52Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010182194 |
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| physical | XVII, 791 S. |
| publishDate | 1964 |
| publishDateSearch | 1964 |
| publishDateSort | 1964 |
| publisher | Irwin |
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| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing research Text and cases Harper W. Boyd ; Ralph Westfall Rev. ed., 2.print. Homewood, Ill. Irwin 1964 XVII, 791 S. txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 Westfall, Ralph Verfasser aut Barclay, William D. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Boyd, Harper W. Westfall, Ralph Marketing research Text and cases Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4522595-3 |
| title | Marketing research Text and cases |
| title_auth | Marketing research Text and cases |
| title_exact_search | Marketing research Text and cases |
| title_full | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall |
| title_fullStr | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall |
| title_full_unstemmed | Marketing research Text and cases Harper W. Boyd ; Ralph Westfall |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | Text and cases |
| topic | Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketingforschung Marktforschung Fallstudiensammlung |
| work_keys_str_mv | AT boydharperw marketingresearchtextandcases AT westfallralph marketingresearchtextandcases AT barclaywilliamd marketingresearchtextandcases |