APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. (1964). Marketing research: Text and cases (Rev. ed., 2.print.). Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. Rev. ed., 2.print. Homewood, Ill: Irwin, 1964.

MLA (9th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. Rev. ed., 2.print. Irwin, 1964.