An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework:
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Ann Arbor, Mich.
Univ. Microfilms Internat.
1975
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| Subjects: | |
| Item Description: | Berkeley, Calif., Diss., 1962 |
| Physical Description: | X, 277 Bl. graph. Darst. |
Staff View
MARC
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Record in the Search Index
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| author_facet | Mitchell, Andrew A. |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:10:48Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010179280 |
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| physical | X, 277 Bl. graph. Darst. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Univ. Microfilms Internat. |
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| spelling | Mitchell, Andrew A. Verfasser aut An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework by Andrew Alexander Mitchell Ann Arbor, Mich. Univ. Microfilms Internat. 1975 X, 277 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Berkeley, Calif., Diss., 1962 Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marktsegmentierung (DE-588)4037644-8 s DE-604 |
| spellingShingle | Mitchell, Andrew A. An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4113937-9 |
| title | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_auth | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_exact_search | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_full | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework by Andrew Alexander Mitchell |
| title_fullStr | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework by Andrew Alexander Mitchell |
| title_full_unstemmed | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework by Andrew Alexander Mitchell |
| title_short | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_sort | an exploration in the relationship between benefit segmentation multidimensional scaling and brand choice behavior using an expectancy theory framework |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentierung Hochschulschrift |
| work_keys_str_mv | AT mitchellandrewa anexplorationintherelationshipbetweenbenefitsegmentationmultidimensionalscalingandbrandchoicebehaviorusinganexpectancytheoryframework |