APA-Zitierstil (7. Ausg.)

Mitchell, A. A. (1975). An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework. Univ. Microfilms Internat.

Chicago-Zitierstil (17. Ausg.)

Mitchell, Andrew A. An Exploration in the Relationship Between Benefit Segmentation, Multidimensional Scaling and Brand Choice Behavior Using an Expectancy Theory Framework. Ann Arbor, Mich: Univ. Microfilms Internat, 1975.

MLA-Zitierstil (9. Ausg.)

Mitchell, Andrew A. An Exploration in the Relationship Between Benefit Segmentation, Multidimensional Scaling and Brand Choice Behavior Using an Expectancy Theory Framework. Univ. Microfilms Internat, 1975.