APA-Zitierstil (7. Ausg.)

Best, R. J. (2004). Market-based management: Strategies for growing customer value and profitability (3. ed., internat. ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 3. ed., internat. ed. Upper Saddle River, N.J: Prentice Hall, 2004.

MLA-Zitierstil (9. Ausg.)

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 3. ed., internat. ed. Prentice Hall, 2004.