APA (7th ed.) Citation

Newell, F. (2003). Why CRM doesn't work: How to win by letting customers manage the relationship (1. ed.). Bloomberg Press.

Chicago Style (17th ed.) Citation

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. 1. ed. Princeton, NJ: Bloomberg Press, 2003.

MLA (9th ed.) Citation

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. 1. ed. Bloomberg Press, 2003.