APA-Zitierstil (7. Ausg.)

Newell, F. (2003). Why CRM doesn't work: How to win by letting customers manage the relationship (1. ed.). Bloomberg Press.

Chicago-Zitierstil (17. Ausg.)

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. 1. ed. Princeton, NJ: Bloomberg Press, 2003.

MLA-Zitierstil (9. Ausg.)

Newell, Frederick. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship. 1. ed. Bloomberg Press, 2003.