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Bibliographic Details
Main Author: Arnould, Eric J. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill/Irwin 2004
Edition:2. ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Online Access:Publisher description
Table of contents
Item Description:Includes bibliographical references and indexes
Physical Description:XXV, 845, [22] S. Ill.
ISBN:0072537140
0071214267

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