APA (7th ed.) Citation

Ellwood, I. (2002). The essential brand book: Over 100 techniques to increase brand value (2. ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Ellwood, Iain. The Essential Brand Book: Over 100 Techniques to Increase Brand Value. 2. ed. London: Kogan Page, 2002.

MLA (9th ed.) Citation

Ellwood, Iain. The Essential Brand Book: Over 100 Techniques to Increase Brand Value. 2. ed. Kogan Page, 2002.

Warning: These citations may not always be 100% accurate.