Grounded theory: a practical guide for management, business and market researchers
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Sage
2002
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VII, 186 Seiten Diagramme |
| ISBN: | 076196682X 0761966838 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Acknowledgement
viii
List of Illustrations
ix
Preface
χ
Introduction
1
Part One: Philosophy,
Principies
and Procedures
7
1
The Qualitative Turn in Management Research
9
Introduction
9
The
positivist
paradigm
11
The
positi vist/i interpreti
vist
debate
13
Common criticisms of qualitative research
17
A qualitative approach
19
Phenomenology
21
Ethnography
25
Postmodern approaches to research
30
Summary
35
Student exercises
37
2
Grounded Theory: Evolutionary
Developments and Fundamental Processes
38
Introduction
38
The influence of symbolic interactionism
39
Glaser
and Strauss: the discovery of grounded theory
41
Basic principles
42
Some similarities and differences between
grounded theory and other qualitative approaches
43
The nature and role of theory
45
Grounded theory: a method in transition
46
A method for sociologists or adoption
in the field of management
48
Grounded theory and cross-cultural research
51
Summary
53
Student exercises
54
3
Getting Started: Data Collection and Sampling
55
Introduction
55
The identification of an area of interest and data collection
55
Sources of data
56
Secondary analysis of qualitative data
56
Grounded Theory
Using life histories as data
58
Interviews
59
Introspection
62
Observational data
64
The use of
memos
65
Sampling in qualitative research
66
Theoretical sampling
66
Constant comparison
68
Reaching saturation: what is it?
69
Using the literature to enhance theoretical sensitivity
70
Summary
*·
Student exercises
73
4
Analysis, Interpretation and the Writing Process
74
Introduction
74
Interpreting the data using coding strategies
74
Open coding
·>
Line-by-line analysis
76
The process of abstraction f
Axial coding, concepts, properties and dimensional range
78
Dimensional analysis: an alternative version
of grounded theory
79
Theorising using dimensional analysis
82
Causal conditions, phenomenon, intervening
conditions, interactional strategies, consequences
83
Theoretical coding and basic social process
84
The conditional matrix
87
Developing core categories
88
Ensuring credibility through member checking
89
Writing the theory
90
A short note on manual or computer-aided analysis
92
Summary
95
Student exercises ^^
Part Two: Grounded Theory:
An Illustration of the Process
101
5
Researching the Consumer Experience:
An Illustration of the Grounded Theory Method
103
Introduction
103
Researching the consumer experience
104
The research questions
105
Choosing the methodology: a grounded theory approach
106
Process: Theoretical sampling and data collection
108
Simultaneous analysis
110
Observation of behaviour
Ш
Taking the research into different locations
112
vi
Contents
The focus groups
113
Analysis
113
Example of the process
114
Interview transcript
116
Memo relating to the transcript
119
The process of abstraction
120
Nostalgia: an example of a concept
121
Using diagrams to assist axial coding
124
Explanation of Figure
5.2 124
The concept of the self: a starting point for analysis
127
The quest for meaning and the concept of alienation
129
Summary
132
6
The Identification and Explanation of
Concepts and Categories
133
Introduction
133
Locating the interpretation in theory
133
The existential visitor, motivations and
experiences at heritage sites
134
The aesthetic visitor, motivations and
experiences at heritage sites
138
The social visitor, motivations and
experiences at heritage sites
141
Comments on the categories
143
The heritage environment and implications
for operations management
145
Implications of the research
150
Final points relating to the data
150
Summary
152
Part Three: Some Concluding Remarks
153
7
A Critical Review of the Methodology
155
Introduction
155
Grounded theory is risky!
156
Time, space, insights and the drugless trip*
157
Which method do you choose?
158
Full or partial grounded theory?
160
Methodological transgressions
161
Using the literature and an overemphasis on induction
163
Premature closure
—
not enough data or
not enough interrogation?
165
Some concluding remarks
166
Student exercises
168
Glossary
169
Bibliography
171
Index
182
vii
|
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| spelling | Goulding, Christina Verfasser aut Grounded theory a practical guide for management, business and market researchers Christina Goulding London Sage 2002 VII, 186 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Wirtschaft Business Research Methodology Grounded theory Management Research Methodology Marketing research Methodology Grounded theory (DE-588)4395694-4 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Grounded theory (DE-588)4395694-4 s DE-604 Verbraucherforschung (DE-588)4187567-9 s Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009970800&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Goulding, Christina Grounded theory a practical guide for management, business and market researchers Wirtschaft Business Research Methodology Grounded theory Management Research Methodology Marketing research Methodology Grounded theory (DE-588)4395694-4 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4395694-4 (DE-588)4187567-9 (DE-588)4151278-9 |
| title | Grounded theory a practical guide for management, business and market researchers |
| title_auth | Grounded theory a practical guide for management, business and market researchers |
| title_exact_search | Grounded theory a practical guide for management, business and market researchers |
| title_full | Grounded theory a practical guide for management, business and market researchers Christina Goulding |
| title_fullStr | Grounded theory a practical guide for management, business and market researchers Christina Goulding |
| title_full_unstemmed | Grounded theory a practical guide for management, business and market researchers Christina Goulding |
| title_short | Grounded theory |
| title_sort | grounded theory a practical guide for management business and market researchers |
| title_sub | a practical guide for management, business and market researchers |
| topic | Wirtschaft Business Research Methodology Grounded theory Management Research Methodology Marketing research Methodology Grounded theory (DE-588)4395694-4 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Wirtschaft Business Research Methodology Grounded theory Management Research Methodology Marketing research Methodology Verbraucherforschung Einführung |
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