Corporate reputation and competitiveness:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2003
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XIII, 272 S. graph. Darst. |
| ISBN: | 041528743X 9781138861169 9780415287432 |
Internformat
MARC
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| 100 | 1 | |a Davies, Gary |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Corporate reputation and competitiveness |c Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2003 | |
| 300 | |a XIII, 272 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 650 | 7 | |a Concurrentie |2 gtt | |
| 650 | 7 | |a Corporate identity |2 gtt | |
| 650 | 7 | |a Corporate image |2 gtt | |
| 650 | 7 | |a Reputatie |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Competition | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Corporations |x Public relations | |
| 650 | 0 | 7 | |a Prestige |0 (DE-588)4076334-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
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| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009945533 | ||
Datensatz im Suchindex
| _version_ | 1804129409693646848 |
|---|---|
| adam_text | Contents
List of figures vi
List of tables ix
Foreword x
Y Introduction xii
PARTI
Reputation as a strategic approach 1
1 A brief history of strategic thought 3
f 2 The traditional approach to Reputation Management 24
3 The reputation paradigm 58
4 The company as a brand 77
5 Defending a reputation 99
PART 2
Managing reputation by managing corporate personality 135
6 Measuring reputation: the Corporate Personality Scale 137
7 The management of image and identity 159
j ^8 Managing the Reputation Chain 176
9 Reputation and business performance 201
10 Challenges in Reputation Management 218
^11 Managing the personality of the organization 235
References 259
Index 269
Figures
1.1 Gap analysis 5
1.2 The two planning flows 7
1.3 The Five Forces Model 9
1.4 The PIMS paradigm 11
1.5 The SERVQUAL model and gaps 13
1.6 The chain effect in a service business 14
1.7 The Business Excellence Model 14
1.8 Top down vs bottom up? 17
1.9 Mission and vision 20
1.10 Analysis and implementation 22
2.1 Public affairs activities 31
2.2 The elements of public relations 32
2.3 Guidelines for media relations 32
2.4 Citizens per retail outlet in Japan 1970 to 1998 38
3.1 A stakeholder model of the organization 59
3.2 The stakeholder perspective 60
3.3 Gaps in reputation 62
3.4 Organization culture, identity and image 62
3.5 How reputation is created 63
3.6 Identity, reputation, and outcome 67
3.7 Reputation and business performance 70
3.8 The Corporate Reputation Chain 76
4.1 The six assets of a brand 78
4.2 Supply chain cost structures for competing own brands
and brands 81
4.3 Metaphors for a brand 85
4.4 The marketing mix 90
4.5 Advertising in the services sector 92
4.6 Product positioning 94
4.7 Image positioning 94
5.1 Phases in a crisis 102
5.2 The escalation of media comment 102
5.3 The effect on expenditure on beef from the BSE crisis 105
5.4 Transaction analysis theory 113
5.5 McDonald s sales and profits following the McLibel case 119
5.6 Turnover at Marks and Spencer flattens 126
Figures vii
5.7 Profits at Marks and Spencer nosedive 126
6.1 The Reputation Quotient 139
6.2 The ROIT measure of identification 140
6.3 Scale to assess internal and external views of reputation 152
6.4 Agreeableness 153
6.5 Enterprise 153
6.6 Competence 154
6.7 Ruthlessness 154
6.8 Chic 155
6.9 Machismo and informality 156
6.10 The Corporate Personality Scale applied to a service organization 157
6.11 The Corporate Personality Scale applied to a similar organization 157
7.1 The Corporate Reputation Chain 159
7.2 Sales performance 161
7.3 A checklist to measure market orientation 162
7.4 A checklist to measure customer orientation 163
7.5 Internal and external values 164
7.6 Average identity and image scores 166
7.7 Correlation of identity and image 169
8.1 The Corporate Reputation Chain 177
8.2 Average staff and customer satisfactions 181
8.3 Average staff and customer satisfaction for individual
business units 181
8.4 Average satisfaction at business unit level for a financial
services distributor 182
8.5 Average satisfaction at business unit level for a food
retailer 182
8.6 Average satisfaction at business unit level for a fashion
retailer 183
8.7 A positioning map indicating how commercial banks might
be seen as different from their mission and vision statements 192
9.1 Reputation rankings and financial performance 202
9.2 Differentiation and brand strength 203
9.3 The Corporate Reputation Chain 204
9.4 Average customer competence and satisfaction scores:
fashion retailer 207
9.5 Average customer informality and satisfaction scores:
fashion retailer 207
9.6 Average customer enterprise scores and sales growth: fashion
retailer 208
9.7 Average customer enterprise scores and sales growth:
fashion retailer 209
9.8 Average customer modernity scores and average staff age:
fashion retailer 209
9.9 Average customer dominance scores and sales growth:
construction company 210
9.10 Average customer satisfaction and sales growth:
food retailer 211
viii Figures
9.11 Average customer satisfaction and agreeableness:
food retailer 212
9.12 Average customer agreeableness and sales: food retailer 212
9.13 Average customer chic and satisfaction: food retailer 213
9.14 Customer satisfaction reducing as sales increase 214
9.15 The reputation toolkit 216
10.1 Identity by origin of employee 219
10.2 The identity as seen by staff with and without regular
customer contact 220
10.3 The identity of a bank formed by merger depending on a
bank worked for previously 222
10.4 A few rules for logos 226
10.5 Different typeface, different identity 227
10.6a The original green box design 231
10.6b The original green box design with examples of its
application 231
10.7 The final version of the logo 232
10.8 The logo as modified for use by the school s Centre for
Business Research 232
10.9 The logo applied to signage 232
10.10 Internal and external views of financial management 233
11.1 Combinations of personality dimensions: staff 254
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV014651812 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:04:41Z |
| institution | BVB |
| isbn | 041528743X 9781138861169 9780415287432 |
| language | English |
| lccn | 2002068326 |
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| physical | XIII, 272 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Routledge |
| record_format | marc |
| spelling | Davies, Gary Verfasser aut Corporate reputation and competitiveness Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper 1. publ. London [u.a.] Routledge 2003 XIII, 272 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Concurrentie gtt Corporate identity gtt Corporate image gtt Reputatie gtt Strategisch management gtt Brand name products Management Competition Corporate image Corporations Public relations Prestige (DE-588)4076334-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Prestige (DE-588)4076334-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Davies, Gary Corporate reputation and competitiveness Concurrentie gtt Corporate identity gtt Corporate image gtt Reputatie gtt Strategisch management gtt Brand name products Management Competition Corporate image Corporations Public relations Prestige (DE-588)4076334-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4076334-1 (DE-588)4061963-1 |
| title | Corporate reputation and competitiveness |
| title_auth | Corporate reputation and competitiveness |
| title_exact_search | Corporate reputation and competitiveness |
| title_full | Corporate reputation and competitiveness Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper |
| title_fullStr | Corporate reputation and competitiveness Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper |
| title_full_unstemmed | Corporate reputation and competitiveness Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper |
| title_short | Corporate reputation and competitiveness |
| title_sort | corporate reputation and competitiveness |
| topic | Concurrentie gtt Corporate identity gtt Corporate image gtt Reputatie gtt Strategisch management gtt Brand name products Management Competition Corporate image Corporations Public relations Prestige (DE-588)4076334-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Concurrentie Corporate identity Corporate image Reputatie Strategisch management Brand name products Management Competition Corporations Public relations Prestige Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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