Research methods for business students:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Pearson Education
2003
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVIII, 504 S. graph. Darst. |
| ISBN: | 0273658042 |
Internformat
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| 245 | 1 | 0 | |a Research methods for business students |c Mark Saunders, Philip Lewis, Adrian Thornhill |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Harlow [u.a.] |b Pearson Education |c 2003 | |
| 300 | |a XVIII, 504 S. |b graph. Darst. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business -- Research -- Methodology | |
| 650 | 4 | |a Business -- Research -- Data processing | |
| 650 | 4 | |a Management -- Research -- Methodology | |
| 650 | 4 | |a Management -- Research -- Data processing | |
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Datensatz im Suchindex
| _version_ | 1804129405025386496 |
|---|---|
| adam_text | *^ Contents
How to use this book xi
Preface to the third edition xv
Contributors xvii
1 The nature of business and management research and structure
of this book 1
Mark Saunders, Philip Lewis and Adrian Thornhill
1.1 The aims of this book 1
1.2 The nature of research 2
1.3 The nature of business and management research 3
1.4 The research process 5
1.5 The purpose and structure of this book 6
1.6 Summary 10
Self check questions 11
References 11
Further reading 11
Self check answers 12
2 Formulating and clarifying the research topic 13
Mark Saunders, Philip Lewis and Adrian Thornhill
2.1 Introduction 13
2.2 Attributes of a good research topic 14
2.3 Generating and refining research ideas 16
2.4 Turning research ideas into research projects 23
2.5 Writing your research proposal 28
2.6 Summary 36
Self check questions 37
Progressing your research project: From research ideas to a research proposal 37
References 38
Further reading 38
Case 2: Strategic issues in the UK brewing industry 39
Mike Blee, Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers 41
intents
3 Critically reviewing the literature 43
Mark Saunders, Philip Lewis, Adrian Thornhill and Martin Jenkins
3.1 Introduction 43
3.2 The critical review 44
3.3 Literature sources available 50
3.4 Planning the literature search 55
3.5 Conducting the literature search 59
3.6 Obtaining and evaluating the literature 70
3.7 Recording the literature 73
3.8 Summary 75
Self check questions 76
Progressing your research project: Critically reviewing the literature 77
References 77
Further reading 78
Case 3: The problems of valuing intellectual capital 78
Laura Spira, Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers 80
x 4 Deciding on the research approach and choosing a research
strategy 82
Mark Saunders, Philip Lewis and Adrian Thornhill
4.1 Differing approaches to research 82
4.2 The need for a clear research strategy 90
4.3 Using multi methods 99
4.4 The credibility of research findings 100
4.5 The ethics of research design 104
4.6 Summary 105
Self check questions 106
Progressing your research project: Deciding on your research design 107
References 107
Further reading 108
Case 4: Embedded quality at Zarlink Semiconductor 109
Mick Church, Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers HI
5 Negotiating access and research ethics 113
Mark Saunders, Philip Lewis and Adrian Thornhill
5.1 Introduction H3
5.2 Problems associated with access H4
5.3 Strategies to gain access H7
5.4 Research ethics 129
5.5 Summary 143
Self check questions 143
Contents vii
Progressing your research project: Negotiating access and addressing
ethical issues 144
References 144
Further reading 145
Case 5: Getting in, getting on...? Misreading issues related to access and
ethics in a small scale enterprise 145
Teresa Smallbone, Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers 147
6 Selecting samples 150
Mark Saunders, Philip Lewis and Adrian Thornhill
6.1 Introduction 150
6.2 Probability sampling 153
6.3 Non probability sampling 170
6.4 Summary 177
Self check questions 178
Progressing your research project: Using sampling as part of your research 180
References 181
Further reading 181
Case 6: Employment networking in the Hollywood film industry 182
Keith Randle, Nigel Culkin, Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers 184
7 Using secondary data 188
Mark Saunders, Philip Lewis and Adrian Thornhill
7.1 Introduction 188
7.2 Types of secondary data and uses in research 189
7.3 Locating secondary data 194
7.4 Advantages and disadvantages of secondary data 200
7.5 Evaluating secondary data sources 204
7.6 Summary 212
Self check questions 213
Progressing your research project: Assessing the suitability of secondary data
for your research 214
References 214
Further reading 216
Case 7: Research and development in the UK pharmaceutical industry in
the 1960s 216
Judy Slmn, Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers 219
Contents
8 Collecting primary data through observation 221
Mark Saunders, Philip Lewis and Adrian Thornhill
8.1 Introduction 221
8.2 Participant observation: an introduction 222
8.3 Participant observation: researcher roles 224
8.4 Participant observation: data collection and analysis 227
8.5 Structured observation: an introduction 231
8.6 Structured observation: data collection and analysis 234
8.7 Summary 238
Self check questions 238
Progressing your research project: Deciding on the appropriateness of
observation 239
References 239
Further reading 240
Case 8: Customer satisfaction on a long haul tour holiday 240
David Bowen, Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers 243
9 Collecting primary data using semi structured and in depth
interviews 245
Mark Saunders, Philip Lewis and Adrian Thornhill
9.1 Introduction 245
9.2 Types of interview and their link to the purposes of research and
research strategy 246
9.3 Situations favouring qualitative research interviews 249
9.4 Data quality issues and how to overcome them 252
9.5 The researcher s interviewing competence 261
9.6 Logistical and resource issues and how to manage these 264
9.7 A checklist for using semi structured and in depth interviews 266
9.8 A final word about telephone and group interviews 269
9.9 Summary 272
Self check questions 273
Progressing your research project: Using semi structured or in depth interviews
in your research 274
References 274
Further reading 275
Case 9: Students use of work based learning in their studies
Jim Keane, Mark Saunders, Philip Lewis and Adrian Thornhill 275
Self check answers 278
/ 10 Collecting primary data using questionnaires 280
Mark Saunders, Philip Lewis and Adrian Thornhill
10.1 Introduction 280
Contents ix
10.2 An overview of questionnaire techniques 281
10.3 Deciding what data need to be collected 286
10.4 Designing the questionnaire 291
10.5 Administering the questionnaire 310
10.6 Summary 315
Self check questions 316
Progressing your research project: Using questionnaires in your research 318 .
References 319
Further reading 320
Case 10: Job satisfaction in an Australian organisation 320
Ian Firns, Tony Travaglione, Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers 323
11 Analysing quantitative data 327
Mark Saunders, Philip Lewis, Adrian Thornhill and Andrew Guppy
11.1 Introduction 327
11.2 Preparing data for analysis 328
11.3 Exploring and presenting data 338
11.4 Describing data using statistics 351
11.5 Examining relationships, differences and trends using statistics 356
11.6 Summary 368
Self check questions 369
Progressing your research project: Analysing your data quantitatively 370
References 371
Further reading 372
Case 11: Marketing a golf course 372
Christine Williams, Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers 374
12 Analysing qualitative data 377
Mark Saunders, Philip Lewis and Adrian Thornhill
12.1 Introduction 377
12.2 Understanding qualitative data 378
12.3 An overview of qualitative analysis 379
12.4 Strategies for qualitative analysis 388
12.5 Deductively based analytical strategies and procedures 390
12.6 Inductively based analytical strategies and procedures 393
12.7 A note on quantifying your qualitative data 402
12.8 Using a computer for qualitative analysis 402
12.9 Summary 406
Self check questions 407
Progressing your research project: Analysing your data qualitatively 407
References 408
Further reading 409
ntents
Case 12: Paying for competence at Investco? 409 Self check answers 411
13 Writing and presenting your project report 414
Mark Saunders, Philip Lewis and Adrian Thornhill
13.1 Introduction 414
13.2 Getting started with writing 415
13.3 Structuring your project report 418
13.4 Organising the project report s content 425
13.5 Developing an appropriate writing style 429
13.6 Meeting the assessment criteria 434
13.7 Oral presentation of the report 435
13.8 Summary 438
Self check questions 438
Progressing your research project: Writing your project report 439
References 439
Further reading 440
Case 13: Amina s story 440
Self check answers 442
Bibliography 443
Appendices
1 Example research project titles 452
2 Systems of referencing 459
3 Calculating the minimum sample size 466
4 Random sampling numbers 468
5 Guidelines for non discriminatory language 469
Glossary 472
Index 494
|
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| author | Saunders, Mark 1959- |
| author_GND | (DE-588)132134411 (DE-588)1026730902 |
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| dewey-ones | 650 - Management and auxiliary services |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV014639729 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:04:36Z |
| institution | BVB |
| isbn | 0273658042 |
| language | English |
| lccn | 2002029313 |
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| physical | XVIII, 504 S. graph. Darst. |
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| publisher | Pearson Education |
| record_format | marc |
| spelling | Saunders, Mark 1959- Verfasser (DE-588)132134411 aut Research methods for business students Mark Saunders, Philip Lewis, Adrian Thornhill 3. ed. Harlow [u.a.] Pearson Education 2003 XVIII, 504 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Datenverarbeitung Wirtschaft Business -- Research -- Methodology Business -- Research -- Data processing Management -- Research -- Methodology Management -- Research -- Data processing Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd rswk-swf Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 s Forschungsmethode (DE-588)4155046-8 s DE-604 Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 s Wissenschaftliches Arbeiten (DE-588)4066571-9 s 1\p DE-604 Betriebswirtschaftliches Studium (DE-588)4006244-2 s 2\p DE-604 Lewis, Philip Sonstige oth Thornhill, Adrian Sonstige (DE-588)1026730902 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009942507&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Saunders, Mark 1959- Research methods for business students Datenverarbeitung Wirtschaft Business -- Research -- Methodology Business -- Research -- Data processing Management -- Research -- Methodology Management -- Research -- Data processing Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Forschungsmethode (DE-588)4155046-8 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4066538-0 (DE-588)4155046-8 (DE-588)4006244-2 (DE-588)4066571-9 (DE-588)4069402-1 |
| title | Research methods for business students |
| title_auth | Research methods for business students |
| title_exact_search | Research methods for business students |
| title_full | Research methods for business students Mark Saunders, Philip Lewis, Adrian Thornhill |
| title_fullStr | Research methods for business students Mark Saunders, Philip Lewis, Adrian Thornhill |
| title_full_unstemmed | Research methods for business students Mark Saunders, Philip Lewis, Adrian Thornhill |
| title_short | Research methods for business students |
| title_sort | research methods for business students |
| topic | Datenverarbeitung Wirtschaft Business -- Research -- Methodology Business -- Research -- Data processing Management -- Research -- Methodology Management -- Research -- Data processing Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Forschungsmethode (DE-588)4155046-8 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Datenverarbeitung Wirtschaft Business -- Research -- Methodology Business -- Research -- Data processing Management -- Research -- Methodology Management -- Research -- Data processing Wirtschaftswissenschaftliches Studium Forschungsmethode Betriebswirtschaftliches Studium Wissenschaftliches Arbeiten Betriebswirtschaftslehre |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009942507&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT saundersmark researchmethodsforbusinessstudents AT lewisphilip researchmethodsforbusinessstudents AT thornhilladrian researchmethodsforbusinessstudents |