APA-Zitierstil (7. Ausg.)

Burns, A. C. (2003). Marketing research: Online research applications (4. ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Burns, Alvin C. Marketing Research: Online Research Applications. 4. ed. Upper Saddle River, NJ: Prentice Hall, 2003.

MLA-Zitierstil (9. Ausg.)

Burns, Alvin C. Marketing Research: Online Research Applications. 4. ed. Prentice Hall, 2003.