APA (7th ed.) Citation

Kincaid, J. W. (2003). Customer relationship management: Getting it right! Prentice Hall PTR.

Chicago Style (17th ed.) Citation

Kincaid, Judith W. Customer Relationship Management: Getting It Right! Upper Saddle River, NJ: Prentice Hall PTR, 2003.

MLA (9th ed.) Citation

Kincaid, Judith W. Customer Relationship Management: Getting It Right! Prentice Hall PTR, 2003.