Intelligent support systems for marketing decisions:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Kluwer Academic Publ.
2003
|
| Series: | International series in operations research & management
|
| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. [423]-508) and index |
| Physical Description: | IX, 514 S. |
| ISBN: | 1402071949 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preface vii
PARTI Marketing Decisions 1
1 Decision Analysis and Support 3
2 The Structure of Marketing Decisions 21
3 Strategic Marketing Decisions 61
PARTII Intelligent Support Systems 83
; 4 Information Systems 85
5 Decision Support Systems 111
6 Advanced Decision Support Systems 171
7 Intelligent Decision Support Methods 221
8 Intelligent Decision Support Systems in Marketing 273
9 New Product Development Methodology 339
10 Analysis and Design of MARKEX 367
11 Applications in Marketing 403
References 423
Index 509
|
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| indexdate | 2024-07-09T19:04:04Z |
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| isbn | 1402071949 |
| language | English |
| lccn | 2002073184 |
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| physical | IX, 514 S. |
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| publisher | Kluwer Academic Publ. |
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| series2 | International series in operations research & management |
| spelling | Matsatsinis, Nikolaos F. Verfasser aut Intelligent support systems for marketing decisions Nikolaos F. Matsatsinis ; Yannis Siskos Boston [u.a.] Kluwer Academic Publ. 2003 IX, 514 S. txt rdacontent n rdamedia nc rdacarrier International series in operations research & management Includes bibliographical references (p. [423]-508) and index Datenverarbeitung Künstliche Intelligenz Artificial intelligence Decision support systems Marketing Decision making Data processing Marketing Management Data processing Marketing (DE-588)4037589-4 gnd rswk-swf Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungsunterstützungssystem (DE-588)4191815-0 s DE-604 Siskos, Yannis Sonstige (DE-588)170422496 oth http://www.loc.gov/catdir/toc/fy033/2002073184.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009920612&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Matsatsinis, Nikolaos F. Intelligent support systems for marketing decisions Datenverarbeitung Künstliche Intelligenz Artificial intelligence Decision support systems Marketing Decision making Data processing Marketing Management Data processing Marketing (DE-588)4037589-4 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4191815-0 |
| title | Intelligent support systems for marketing decisions |
| title_auth | Intelligent support systems for marketing decisions |
| title_exact_search | Intelligent support systems for marketing decisions |
| title_full | Intelligent support systems for marketing decisions Nikolaos F. Matsatsinis ; Yannis Siskos |
| title_fullStr | Intelligent support systems for marketing decisions Nikolaos F. Matsatsinis ; Yannis Siskos |
| title_full_unstemmed | Intelligent support systems for marketing decisions Nikolaos F. Matsatsinis ; Yannis Siskos |
| title_short | Intelligent support systems for marketing decisions |
| title_sort | intelligent support systems for marketing decisions |
| topic | Datenverarbeitung Künstliche Intelligenz Artificial intelligence Decision support systems Marketing Decision making Data processing Marketing Management Data processing Marketing (DE-588)4037589-4 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| topic_facet | Datenverarbeitung Künstliche Intelligenz Artificial intelligence Decision support systems Marketing Decision making Data processing Marketing Management Data processing Marketing Entscheidungsunterstützungssystem |
| url | http://www.loc.gov/catdir/toc/fy033/2002073184.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009920612&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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