APA (7th ed.) Citation

Mangold, M. (2002). Markenmanagement durch storytelling. FGM-Verl.

Chicago Style (17th ed.) Citation

Mangold, Marc. Markenmanagement Durch Storytelling. München: FGM-Verl, 2002.

MLA (9th ed.) Citation

Mangold, Marc. Markenmanagement Durch Storytelling. FGM-Verl, 2002.

Warning: These citations may not always be 100% accurate.