Managerial economics: theory, applications, and cases
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York
Norton
2002
|
| Edition: | 5. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXIII, 721, 85 S. Ill., graph. Darst. |
| ISBN: | 0393976777 |
Staff View
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| 245 | 1 | 0 | |a Managerial economics |b theory, applications, and cases |c [Edwin Mansfield ... ] |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a New York |b Norton |c 2002 | |
| 300 | |a XXIII, 721, 85 S. |b Ill., graph. Darst. | ||
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| 500 | |a Includes bibliographical references and index | ||
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Record in the Search Index
| _version_ | 1804129323388502016 |
|---|---|
| adam_text | PREFACE xix
Part One Introduction 1
Chapter 1 Introduction to Managerial Economics 3
Boeing s Struggle to Retain Market Leadership 4
The Disney Corporation: Expansion of the Magic Kingdom 5
In What Size Production Runs Should Toyota Produce Its Cars? 6
Relationships of Managerial Economics to Other Disciplines 6
The Basic Process of Decision Making 8
The Theory of the Firm 10
The Role of Constraints 12
What Are Profits? 12
Reasons for the Existence of Profit 14
Organizational Factors and Satisficing 15
/i | Contents
• Analyzing Managerial Decisions: Shell Gains by Giving Safe
Driving Advice 16
Managerial Interests and the Principal Agent Problem 16
Demand and Supply: A First Look 17
• Analyzing Managerial Decisions: How Disney Dealt with the
Principal Agent Problem 18
The Demand Side of a Market 20
The Supply Side of a Market 21
Equilibrium Price 23
Actual Price 24
What If the Demand Curve Shifts? 25
What If the Supply Curve Shifts? 27
How Russia Glutted the Aluminum Market: A Case Study 28
• Concepts in Context: Problems in the Potato Market 29
Summary 30
Problems 31
Chapter 2 Optimization Techniques 37
Functional Relationships 38
Marginal Analysis 40
Relationships between Total, Marginal, and Average Values 42
The Concept of a Derivative 45
How to Find a Derivative 49
• Concepts in Context: The Allocation of the TANG Brand Advertising
Budget 54
Using Derivatives to Solve Maximization and Minimization Problems 58
Marginal Cost Equals Marginal Revenue and the Calculus
of Optimization 62
• Analyzing Managerial Decisions: The Optimal Size of a Nursing Home 63
• Concepts in Context: An Alleged Blunder in the Stealth Bomber s Design 65
Partial Differentiation and the Maximization of Multivariable Functions 66
• Analyzing Managerial Decisions: The Effects of Advertising on the
Sales of TANG 67
Constrained Optimization 68
Lagrangian Multipliers 71
• Consultant s Corner: Planning to Meet Peak Engineering Requirements 73
Comparing Incremental Costs with Incremental Revenues 74
Summary 76
Problems 77
Contents | vii
Part Two Demand and Forecasting 81
Chapter 3 Demand Theory 83
Introduction 83
The Market Demand Curve 84
Industry and Firm Demand Functions 88
The Price Elasticity of Demand 90
Point and Arc Elasticities 92
Using the Demand Function to Calculate the Price Elasticity of Demand 93
• Concepts in Context: Fur Demand in Russia 94
Price Elasticity and Total Money Expenditure 96
Total Revenue, Marginal Revenue, and Price Elasticity 98
• Analyzing Managerial Decisions: The Demand for Newsprint 100
Using Price Elasticity of Demand: Application to Phillip Morris 102
Using Price Elasticity of Demand: Public Transit 102
Determinants of the Price Elasticity of Demand 102
Uses of the Price Elasticity of Demand 105
Price Elasticity and Pricing Policy 106
The Income Elasticity of Demand 107
Using the Demand Function to Calculate the Income
Elasticity of Demand 109
Cross Elasticities of Demand 110
• Consultant s Corner: Estimating the Demand for Rail Passenger
Business by Amtrak 111
The Advertising Elasticity of Demand 113
The Constant Elasticity Demand Function 113
• Analyzing Managerial Decisions: Price Cutting at the London Times 115
Summary 116
Problems /17
Chapter 4 Consumer Behavior and Rational Choice 123
Indifference Curves 124
The Marginal Rate of Substitution 126
The Concept of Utility 128
The Budget Line 128
The Equilibrium Market Basket 131
• Concepts in Context: Effect of a Time Constraint on Consumer Behavior 133
Maximizing Utility: A Closer Look 134
iii | Contents
Comer Solutions 135
Representing the Process of Rational Choice 136
Deriving the Individual Demand Curve 137
Deriving the Market Demand Curve 139
Consumer Surplus 140
Summary 142
• Consultant s Corner: The Trade off between Risk and Return 143
Problems 144
Zhapter 5 Estimating Demand Functions 149
The Identification Problem 150
Consumer Interviews 153
Market Experiments 154
L eggs: A Market Experiment 154
Regression Analysis 155
Simple Regression Model 157
Sample Regression Line 158
Method of Least Squares 160
Coefficient of Determination 163
Multiple Regression 165
• Consultants Corner: Marketing Plans at the Stafford Company 166
Software Packages and Computer Printouts 168
• Concepts in Context: How the Japanese Motorcycle Makers Used the
Coefficient of Determination 170
Interpreting the Computer Printout 171
• Concepts in Context: Color Balance and Shelf Life Performance of Polaroid
Film 173
• Analyzing Managerial Decisions: How Good Are Ward s Projections of Auto
Output? 174
Multicollinearity 178
Serial Correlation 179
Further Analysis of the Residuals 7 87
Summary 7 82
• Analyzing Managerial Decisions: How Fed Economists Forecast Auto Output
184
Problems 7 86
Appendix: The Coefficient of Determination and the Concept of Explained
Variation 192
Contents | ix
Chapter 6 Business and Economic Forecasting 197
Survey Techniques 198
Taking Apart a Time Series 199
How to Estimate a Linear Trend 202
How to Estimate a Nonlinear Trend 204
Seasonal Variation 205
Calculation of Seasonal Variation 206
• Analyzing Managerial Decisions: Forecasting the Demand for
Blood Tests 208
Cyclical Variation 209
Elementary Forecasting Techniques 212
How Leading Indicators Are Used 214
• Consultant s Corner: Deciding Whether to Finance the Purchase of an
Oil Field 216
How Econometric Models Are Used 217
• Analyzing Managerial Decisions: Forecasting Shipments of Cement
by CEMCO 218
John Hancock and Timberland: A Case Study 218
The Purvere Corporation: A Numerical Example 219
Study Your Residuals 221
Summary 222
Problems 223
Appendix: Exponential Smoothing and Forecasting 227
• Managerial Economics in Context: How to Forecast the Sales of Paper,
According to McKinsey 230
Part Three Production and Cost 233
Chapter 7 Production Theory 235
The Production Function with One Variable Input 236
Analyzing Managerial Decisions: Shaquille O Neal Goes to Los Angeles 241
The Law of Diminishing Marginal Returns 242
The Optimal Level of Utilization of an Input 242
The Rondo Corporation: A Numerical Example 244
• Analyzing Managerial Decisions: How to Determine the Optimal
Horsepower for an Oil Pipeline 245
The Production Function with Two Variable Inputs 246
x I Contents
• Analyzing Managerial Decisions: How Nucor Stays on the
Production Function 248
Isoquants 249
The Marginal Rate of Technical Substitution 251
The Optimal Combination of Inputs 254
The Beiswanger Company: A Numerical Example 257
The Miller Company: Another Numerical Example 259
Optimal Lot Size 260
What Toyota Taught the World 264
Returns to Scale 266
• Consultant s Corner: Choosing the Size of an Oil Tanker 267
The Output Elasticity 268
How Firms Obtain Information About the Production Function:
Competitive Benchmarking at Xerox 269
Measurement of Production Functions 270
Three Types of Statistical Analysis 272
The Telephone Industry in Canada: A Case Study 273
Poultry Production in the United States: Another Case Study 274
Summary 277
Problems 278
Appendix: Lagrangian Multipliers and Optimal Input Combinations 284
Chapter 8 Technological Change and Industrial
Innovation 289
Technological Change 290
Labor Productivity 291
Total Factor Productivity 292
Using Total Factor Productivity to Track Factory Performance 294
Research and Development: A Learning Process 296
Parallel Development Efforts 297
What Makes for Success? 299
• Concepts in Context: Parallel Development Efforts at IBM 300
Project Selection 300
Innovation 301
Time Cost Trade offs 302
The Learning Curve 304
• Analyzing Managerial Decisions: The Time Cost Trade off Function
for Airliners 306
Applications of the Learning Curve 306
Contents | xi
Henry Ford s Model T and Douglas Aircraft s DC 9 308
Diffusion Models 308
• Consultant s Corner: How Robots Spread in Japan and the
United States 312
Forecasting the Rate of Diffusion of Numerically Controlled
Machine Tools 313
• Analyzing Managerial Decisions: The Development and Introduction of
Canon s Personal Copier 314
Summary 315
Problems 316
Chapter 9 The Analysis of Costs 321
Introduction 321
Opportunity Costs 322
• Concepts in Context: How Harley Davidson Has Reduced Costs 323
Short Run Cost Functions 323
Average and Marginal Costs 326
• Analyzing Managerial Decisions: The Effects of Output on the Cost
of Producing Aircraft 331
Long Run Cost Functions 332
The Crosby Corporation: A Numerical Example 336
• Analyzing Managerial Decisions: Should We Continue to Make Autos
from Steel? 337
Economies of Scale in Nursing Homes 338
Measurement of Short Run Cost Functions: The Choice of a
Mathematical Form 341
Nature and Limitations of Available Data 342
Key Steps in the Estimation Process 345
A Hosiery Mill s Short Run Cost Functions 346
A Transportation Firm s Short Run Cost Functions 348
Long Run Statistical Cost Estimation 350
The Long Run Average Cost Function for Electric Power: A Case Study 352
The Survivor Technique 353
The Importance of Flexibility 355
Economies of Scope 355
• Concepts in Context: Economies of Scope in Advertising Agencies 357
Break Even Analysis 358
Algebraic Break Even Analysis 360
• Consultant s Corner: Mr. Martin Gets Chewed Out by the Boss 361
Profit Contribution Analysis 361
xii | Contents
Summary 362
Problems 363
Appendix: Break Even Analysis and Operating Leverage 367
Part Four Market Structure, Strategic Behavior,
and Pricing 371
Chapter 10 Perfect Competition, Monopoly, and
Monopolistic Competition 373
Market Structure 373
Market Price under Perfect Competition 375
Shifts in Supply and Demand Curves 377
The Output Decision of a Perfectly Competitive Firm 378
Setting Marginal Cost Equal to Price 381
• Consultant s Corner: Forecasting the Price of Salmon 384
Producer Surplus in the Short Run 385
Long Run Equilibrium of the Firm 387
The Long Run Adjustment Process: A Constant Cost Industry 330
The Long Run Adjustment Process: An Increasing Cost Industry 391
How a Perfectly Competitive Economy Allocates Resources 393
Price and Output Decisions under Monopoly 394
The Newspaper Industry in Detroit 398
The Raleigh Company: A Numerical Example 399
• Analyzing Managerial Decisions: Franchiser versus Franchisee? 400
• Concepts in Context: Using Patents to Maintain Market Power 401
Two Part Tariffs 402
Bundling 402
• Concepts in Context: Verizon Local Calling Plans 403
Monopolistic Competition 408
Price and Output Decisions under Monopolistic Competition 409
Advertising Expenditures: A Simple Rule 411
Using Graphs to Help Determine Advertising Expenditure 474
Advertising, the Price Elasticity of Demand, and Brand Loyalty: The Case of
the Retail Coffee Market 415
Summary 417
Problems 418
Appendix: Allocation of Output among Plants 423
Contents | xiii
Chapter 11 Oligopoly 427
The Emergence of Oligopolistic Industries 428
Maturity and Decline of Oligopolistic Industries 430
Collusive Agreements 430
The Breakdown of Collusive Agreements 432
Dissension in the OPEC Oil Cartel 433
• Concepts in Context: Cartels Come in Many Shapes and Sizes 434
Price Leadership 435
• Analyzing Managerial Decisions: Price Cuts for Breakfast 437
Ajax, Inc.: A Numerical Example 437
• Analyzing Managerial Decisions: Cranberries: Where 34 Percent of the Mar¬
ket Producers Are Price Takers 438
Summary 439
Problems 440
Chapter 12 Game Theory 447
Two Person Games 448
Nash Equilibrium 449
Carpenter Company and Hanover Corporation: A Numerical Example 451
The Prisoner s Dilemma 455
Does Cheating Pay? 456
A More Sophisticated Analysis 457
Most Favored Customer Clauses 458
The Thrust and Parry of Oligopolistic Rivalry 460
The Importance of Commitment 461
• Consultant s Corner: Using a Price Announcement to Preempt a Market 462
When Is a Threat Credible? 463
The Importance of Entry 465
The Deterrence of Entry 465
• Analyzing Managerial Decisions: Difficulties in Formulating
Effective Contracts 467
Du Pont s Attempt to Deter Entry into the Titanium Dioxide Industry 468
Advertising to Resist Entry: Maxwell House versus Folgers 468
Preemptive Strategies: The Case of Wal Mart Stores 469
Representing Games with Game Trees 470
Summary 472
Problems 473
xiv | Contents
Chapter 13 Pricing Techniques 477
Cost Plus Pricing 478
Cost Pius Pricing at Computron, Inc.: A Case Study 479
Cost Plus Pricing at Internet Companies and
Government Regulated Industries 480
Does Cost Plus Pricing Maximize Profit? 481
The Clawson Corporation: A Numerical Example 483
The Multiple Product Firm: Demand Interrelationships 483
• Analyzing Managerial Decisions: Pricing Steaks at the Palm Restaurant 484
Pricing of Joint Products: Fixed Proportions 486
The Avtech Company: A Numerical Example 488
Output of Joint Products: Variable Proportions 490
Price Discrimination 492
Airline Travel: A Case Study 494
Price Discrimination: A Pharmaceutical Example 495
The Different Types of Price Discrimination 437
Using Coupons and Rebates for Price Discrimination 502
Tying at IBM, Xerox, and Microsoft 503
Transfer Pricing 505
• Concepts in Context: Why Do Women Pay More? 505
• Analyzing Managerial Decisions: Yield Management at
American Airlines 506
Transfer Pricing: A Perfectly Competitive Market for the Transferred Product
509
Transfer Pricing in Practice Around the World 510
• Concepts in Context: Japan s Tax Man Leans on Foreign Firms 510
The Orion Corporation: A Numerical Example 511
• Consultant s Corner: Settling Some Strife Over a Pricing Formula 513
Summary 515
Problems 516
• Managerial Economics in Context: A Rocky Road for Caterpillar Tractor 520
Part Five Risk, Uncertainty, and Incentives 523
Chapter 14 Risk Analysis 525
Risk and Probability 526
Probability Distributions and Expected Values 527
Comparisons of Expected Profit 528
Contents | xv
How to Construct a Decision Tree 529
Should Tomco Oil Corporation Drill a Well? 531
• Concepts in Context: Bidding for the SS Kuniang 534
The Expected Value of Perfect Information 534
Evaluating an Investment in a New Chemical Plant: A Case Study 536
• Consultant s Corner: Choosing Areas for Research Regarding
Pollution Costs 537
Measuring Attitudes toward Risk: The Utility Approach 538
Constructing a Utility Function 538
• Analyzing Managerial Decisions: Should Maxwell House Have Increased
Its Price? 540
Using a Utility Function 542
Attitudes toward Risk: Three Types 543
The Standard Deviation and Coefficient of Variation: Measures of Risk 545
• Analyzing Managerial Decisions: Deciding Whether to Buy an Option on a
New Flight Safety System 548
Adjusting the Valuation Model for Risk 548
Certainty Equivalence and the Market for Insurance 551
The Use of Risk Adjusted Discount Rates 552
Simulation Techniques 553
Application of the Maximin Rule 556
• Concepts in Context: Using Simulation Techniques in the
Computer Industry 557
Summary 559
Problems 560
Chapter 15 Auctions 565
A Short History of Auctions 567
Types of Auction Mechanisms 568
Auction Mechanism and Revenue Generation 569
Bidding Strategies 577
• Analyzing Managerial Decisions: Auction Design at Freemarkets, Inc. 574
Strategies for Sellers 577
Value of Information 579
• Analyzing Managerial Decisions: The Use of Sophisticated Pricing
within an Auction Format 582
• Analyzing Managerial Decisions: The Winner s Curse in Bidding for
Oil Rights 586
Summary 588
Problems 588
xvi | Contents
Chapter 16 Managing Incentives: Principal Agent Problems
and Moral Hazard 592
Principal Agent Problems 593
A Simple Model of the Principal Agent Problem with No Risk 598
The Principal Agent Problem: Output Is Risky and Effort Is Not Observable
608
Illustration: Running the Family Farm 612
• Concepts in Context: Call Options 617
Insurance and Moral Hazard 619
• Analyzing Managerial Decisions: Do Directors Act on Behalf of Shareholders
or Managers? 620
Principal Agent Problems between Shareholders and Creditors 620
Product Liability and the Safety of Consumer Goods 626
• Mangerial Economics in Context: The Composition of CEO Pay 628
Summary 629
Problems 631
Part Six Government Business Relations and
the Global Economy 635
Chapter 17 Government and Business 637
Competition versus Monopoly 638
Regulation of Monopoly 639
• Analyzing Managerial Decisions: The Social Cost of Monopoly 642
The Trenton Gas Company: A Numerical Example 643
The Lone Star Gas Company: A Case Study 644
Effects of Regulation on Efficiency 645
• Consultant s Corner: A Dispute Over a Requested Gas Rate Increase 646
The Concentration of Economic Power 646
The Sherman Act 648
The Clayton Act, the Robinson Patman Act, and the Federal Trade
Commission Act 649
The Interpretation of the Antitrust Laws 651
Antitrust Policy during the 1960s and 1970s 652
Antitrust Policy during the 1980s and 1990s 653
Du Pont s Titanium Dioxide Pigments: A Case Study 654
The Patent System 655
Patents and the Rate of Innovation 657
Contents | xvii
Regulation of Environmental Pollution 658
External Economies and Diseconomies 659
The Genesis of the Pollution Problem 659
The Optimal Level of Pollution Control 660
Forms of Government Regulation 663
Effects of Regulation Induced Cost Increase on Price and Output 665
• Concepts in Context: Buying and Selling the Right to Emit
Nitrogen Oxides 666
• Analyzing Managerial Decisions: Auctioning Off Spectrum Rights: Australia
and the United States 668
Public Goods 669
• Concepts in Context: Entrance Fees to National Parks 670
Summary 670
Problems 672
Chapter 18 Managerial Economics: Taking a
Global View 679
Foreign Trade 680
Comparative Advantage 682
Changes in Comparative Advantage 684
Using Demand and Supply Curves to Determine Which Country Will Export a
Product 685
Analyzing the Gains from Trade 687
Exchange Rates 690
Determinants of Exchange Rates 693
Tariffs and Quotas 695
The Effects of a Quota: The Case of the Wilton Company s Product 696
• Concepts in Context: Sweetening with Corn, Not Sugar 697
The Presence of Protectionism 697
• Concepts in Context: Why Bridgestone Paid $2.6 Billion for Firestone 698
Strategic Trade Policy 699
Airbus versus Boeing: Strategic Trade Policy in Action 700
International Trade Disputes 702
• Analyzing Managerial Decisions: Is Airbus Playing by the Rules? 703
Making Direct Investments Abroad 704
Establishing a Plant Abroad: Time Cost Trade offs 704
Channels of International Technology Transfer 706
• Analyzing Managerial Decisions: Seagram Makes Vodka in Ukraine 707
Choice among Transfer Channels 708
• Consultant s Corner: Reorganizing a Firm s Global R and D Network 709
xviii | Contents
Strategic Alliances 709
Summary 711
Problems 712
• Managerial Economics in Context: NAFTA: A Historic Agreement 713
Appendix A Discounting and Present Values A 1
Present Value of a Series of Payments A 3
The Use of Periods Other Than a Year A 5
Determining the Internal Rate of Return A 6
Appendix B The Normal, t, and F Distributions A 9
Brief Answers to Odd Numbered End of Chapter Questions
and Problems A 14
Brief Answers to Consultant s Corner A 47
Brief Answers to Managerial Economics in Context A 54
Appendix Tables A 57
Photo Credits A 73
Index A 75
|
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| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
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| genre | (DE-588)4143389-0 Aufgabensammlung gnd-content |
| genre_facet | Aufgabensammlung |
| id | DE-604.BV014534356 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:19Z |
| institution | BVB |
| isbn | 0393976777 |
| language | English |
| lccn | 2001045283 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009890280 |
| oclc_num | 47238839 |
| open_access_boolean | |
| owner | DE-859 DE-N2 |
| owner_facet | DE-859 DE-N2 |
| physical | XXIII, 721, 85 S. Ill., graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Norton |
| record_format | marc |
| spelling | Managerial economics theory, applications, and cases [Edwin Mansfield ... ] 5. ed. New York Norton 2002 XXIII, 721, 85 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Bedrijfseconomie gtt Betriebswirtschaftslehre swd Mikroökonomie swd Managerial economics Business economics (DE-588)4507951-1 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 gnd rswk-swf (DE-588)4143389-0 Aufgabensammlung gnd-content Management (DE-588)4037278-9 s Betriebswirtschaftslehre (DE-588)4069402-1 s 1\p DE-604 Mikroökonomie (DE-588)4039225-9 s 2\p DE-604 Business economics (DE-588)4507951-1 s 3\p DE-604 Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 s 4\p DE-604 Mansfield, Edwin 1930- Sonstige (DE-588)122335872 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009890280&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Managerial economics theory, applications, and cases Bedrijfseconomie gtt Betriebswirtschaftslehre swd Mikroökonomie swd Managerial economics Business economics (DE-588)4507951-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Management (DE-588)4037278-9 gnd Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 gnd Mikroökonomie (DE-588)4039225-9 gnd |
| subject_GND | (DE-588)4507951-1 (DE-588)4069402-1 (DE-588)4037278-9 (DE-588)4236658-6 (DE-588)4039225-9 (DE-588)4143389-0 |
| title | Managerial economics theory, applications, and cases |
| title_auth | Managerial economics theory, applications, and cases |
| title_exact_search | Managerial economics theory, applications, and cases |
| title_full | Managerial economics theory, applications, and cases [Edwin Mansfield ... ] |
| title_fullStr | Managerial economics theory, applications, and cases [Edwin Mansfield ... ] |
| title_full_unstemmed | Managerial economics theory, applications, and cases [Edwin Mansfield ... ] |
| title_short | Managerial economics |
| title_sort | managerial economics theory applications and cases |
| title_sub | theory, applications, and cases |
| topic | Bedrijfseconomie gtt Betriebswirtschaftslehre swd Mikroökonomie swd Managerial economics Business economics (DE-588)4507951-1 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Management (DE-588)4037278-9 gnd Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 gnd Mikroökonomie (DE-588)4039225-9 gnd |
| topic_facet | Bedrijfseconomie Betriebswirtschaftslehre Mikroökonomie Managerial economics Business economics Management Entscheidungsorientierte Betriebswirtschaftslehre Aufgabensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009890280&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mansfieldedwin managerialeconomicstheoryapplicationsandcases |