APA (7th ed.) Citation

Keegan, W. J. (2003). Global marketing (3. ed.). Prentice Hall u.a.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing. 3. ed. Upper Saddle River, NJ: Prentice Hall u.a, 2003.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing. 3. ed. Prentice Hall u.a, 2003.