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Internet marketing: integrating online and offline strategies

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Bibliographic Details
Main Author:	Roberts, Mary Lou (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. [u.a.] McGraw-Hill/Irwin 2003
Subjects:	Cybermarketing Internet marketing Online-Marketing
Item Description:	Includes index
Physical Description:	XIX, 471 S. Ill.
ISBN:	0072827033 0071124179

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MARC


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Record in the Search Index

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id	DE-604.BV014516071
illustrated	Illustrated
indexdate	2025-02-20T06:42:38Z
institution	BVB
isbn	0072827033 0071124179
language	English
lccn	2002141443
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-009886496
oclc_num	49872675
open_access_boolean
owner	DE-739 DE-863 DE-BY-FWS
owner_facet	DE-739 DE-863 DE-BY-FWS
physical	XIX, 471 S. Ill.
publishDate	2003
publishDateSearch	2003
publishDateSort	2003
publisher	McGraw-Hill/Irwin
record_format	marc
spellingShingle	Roberts, Mary Lou Internet marketing integrating online and offline strategies Cybermarketing rasuqam Internet marketing Online-Marketing (DE-588)7706419-7 gnd
subject_GND	(DE-588)7706419-7
title	Internet marketing integrating online and offline strategies
title_auth	Internet marketing integrating online and offline strategies
title_exact_search	Internet marketing integrating online and offline strategies
title_full	Internet marketing integrating online and offline strategies Mary Lou Roberts
title_fullStr	Internet marketing integrating online and offline strategies Mary Lou Roberts
title_full_unstemmed	Internet marketing integrating online and offline strategies Mary Lou Roberts
title_short	Internet marketing
title_sort	internet marketing integrating online and offline strategies
title_sub	integrating online and offline strategies
topic	Cybermarketing rasuqam Internet marketing Online-Marketing (DE-588)7706419-7 gnd
topic_facet	Cybermarketing Internet marketing Online-Marketing
work_keys_str_mv	AT robertsmarylou internetmarketingintegratingonlineandofflinestrategies

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Call Number:	1000 QP 650 R646st
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