Mobile business strategies: understanding the technologies and opportunities
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Addison-Wesley
2002
|
| Edition: | 1. publ. |
| Series: | Wireless press
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVII, 237 S. Ill., graph. Darst. |
| ISBN: | 0201788985 |
Staff View
MARC
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| 100 | 1 | |a Paavilainen, Jouni |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Mobile business strategies |b understanding the technologies and opportunities |c Jouni Paavilainen |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Addison-Wesley |c 2002 | |
| 300 | |a XVII, 237 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wireless press | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business |x Communication systems | |
| 650 | 4 | |a Mobile communication systems | |
| 650 | 4 | |a Telecommunication systems | |
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Record in the Search Index
| _version_ | 1804129312848216064 |
|---|---|
| adam_text | Contents
Index of case studies / xi
About the author/xiii
Preface/xiv
Acknowledgments / xvi
1 Introduction to the mobile internet
The definition of mobile business /1
Main elements and investment opportunities / 2
Important technologies and innovations / 6
WAP and XHTML/6
Bluetooth /12
Case study: Socket Communications and ZIO Interactive /15
SIM Application Toolkit and Smart Cards /16
Micro browsers/18
Synchronization /19
Operating systems / 20
Java 2 Micro Edition (J2ME) / 22
Mobile networks: GSM / 24
Mobile networks: CDMA / 26
Wireless LAN Another Perspective Towards 3G / 28
Case study: Hybrid WLAN/GPRS network provided by Jippii / 30
Case study:Testing UMTS WLAN integration / 32
Mobile evolution / 32
Evolution in mobile networks/ 32
Evolution in mobile terminals / 36
Evolution in applications / 40
Evolution in consumer behavior / 44
What is the difference between the fixed and the mobile internet? / 49
Form factor / 45
Business model and revenue sources / 47
The mobile industry is characterized by a fast innovation cycle / 79
Notes and references / 49
Contents 2 Partnerships the way to success in the mobile era 50_
The value chain of mobile commerce / 50
Network / 54
M commerce technology / 57
Content/61
Interface / 64
Case study: Looking for synergy and distribution channel / 65
3 Consumer mobile commerce mass market
solutions with segmentation 69
What would you buy using a mobile phone? / 69
Mobile and fixed internet / 70
Characteristics of a mobile device / 71
Convenience and instant connectivity / 71
Intimacy of a mobile device / 72
Anywhere, anytime / 72
Mobile commerce applications / 73
Shopping / 73
Case study: Trintech PayWare / 74
Case study: Scan / 76
Case study: Edmunds.com / 77
Case study: 12Snap, Germany / 78
Case study: Ticketmaster / 81
Case study: Galileo International Inc./ 82
Case study: Hotelguide.com / 83
Entertainment / 85
Case study: Akumiitti, Finland / 86
Case study: NTT DoCoMo in Japan and Sony Computer Entertainment Inc./ 87
Case study: NTT DoCoMo in Japan and Bandai / 88
Case study: Samsung Electronics / 89
Case study: Eurobet/90
Financial services / 91
Case study: EQ Online in Finland / 92
Case study: Nordea, Finland and Sweden / 95
Case study: Standardization issues / 96
Case study: Halifax Pic,The United Kingdom / 97
Case study: Sonera Mobile Pay / 99
Case study: Electronic Mobile Payment Services (EMPS) /100 j
Contents
Advertising /102
Case study: mSpot service in Hong Kong /103
Case study: SpeechWorks International /104
Case study: Geoworks Corp./105
Telematics /105
Case study: Ford Motor Co./106
News and information /107
Multi channel approach for mobile commerce /108
How to use television for mobile commerce? /108
Use radio to reach mobile people /110
Case study:ewireless/ill
Where is the synergy of the internet and mobile commerce? /112
Scenario 1/113
Scenario 2 /114
Scenario 3 /114
Scenario 4 /114
Scenario 5/114
How do you attract the audience of print media? /115
Scenario 1 /116
Scenario 2 /117
Scenario 3 /117
Scenario 4 /117
Mobile services will be characterized by impulse action /118
Right here, right now / 118
Fast transactions, short messages, alerts /119
Notes and references /121
4 Corporate applications: aligning mobile commerce
with your business goals 12
How does the mobile internet transform your organization?/122
Things to consider before deployment /125
Taking a strategic approach to mobile commerce /125
Define and analyze your goals /127
Integrating technology /130
Measuring success /132
Horizontal solutions /134
Enterprise Resource Planning/135
Customer Relationship Management /137
Contents
Supply Chain Management /140
Remote control /141
Case study: WebLink Wireless Inc./142
Mobile self service /143
Examples of vertical corporate markets /144
Construction /144
Emergency and healthcare /144
Finance /146
Insurance /146
Logistics and transportation /147
Public sector and utility industry /150
Notes and references /151
5^ Location based services potential for operators and partners 152
What is the business case of location based services? /153
Case study: diAx in Switzerland /154
Defining target groups and their needs /156
Real time monitoring push applications /156
Privacy concerns /156
Retail alerts and targeted advertising /157
Cell advertising /159
Traffic, weather and gas station alerts /160
Defining an appropriate target group for push services /160
Location on the spot pull applications /161
Locate your friends and family /163
Case study: CellPoint Finder! /164
Emergency and security services /164
Case study: Matrix Vehicle Tracking /165
Yellow pages/165
Case study: SignalSoft Local.info / 166
Case study: Go2 Systems /167
Defining a target group for pull applications /168
Moving away from wired telephones /168
Zonal billing /168
Technology for location based services /169
Cell of Origin/171
Terminal based /172 ;
Case study: CellPoint /173 j
Contents
Network /173
Terminal and network based solutions /174
Case study: SnapTrac /174
Case study: Cambridge Positioning System (CPS) /174
What is the best strategy? /178
Notes and references /178
6 Portals a single plate for various dishes 179
Portal types /180
Horizontal /180
Vertical /182
Case study: Expedia.com /183
Multichannel /186
Corporate /189
Communication oriented /192
Mobile Commerce oriented /195
Portal strategies for different players /199
Web portals/203
Main strategies / 204
Partner with a financial institution / 205
Partner with a systems integrator / 205
Partner with a mobile operator / 207
Develop expertise in house and use existing content providers / 208
Case study: Rethinking the distribution channel / 210
Content providers / 211
Main strategies/211
Develop an independent mobile portal / 211
Case study: Reuters / 213
Joint venture with a mobile operator / 213
Provide content for other portal sites / 214
Case study: Oracle/215
Mobile operators / 216
Main strategies/216
Develop own mobile portal / 217
Join forces with a financial institution / 219
Partner with a content provider or fixed internet portal / 220
Contents
Financial institutions / 221
Main strategies / 222
Provide services for other portals / 224
Develop one s own portal / 226
Systems integrators and application developers / 227
Main strategies / 228
Develop market driven applications / 229
Notes and references / 230
Index / 231
Index of case studies
1 Socket Communications and ZIO Interactive /15
Hybrid WLAN/GPRS network provided by Jippii / 30
Testing UMTS WLAN integration / 32
2 Looking for synergy and distribution channel / 65
3 Trintech PayWare / 74
Scan/ 76
Edmunds.com / 77
12Snap, Germany / 78
Ticketmaster / 81
Galileo International Inc./82
Hotelguide.com / 83
Akumiitti, Finland / 86
NTT DoCoMo in Japan and Sony Computer Entertainment Inc./87
NTT DoCoMo in Japan and Bandai / 88
Samsung Electronics/89
Eurobet/90
EQ Online in Finland/92
Nordea, Finland and Sweden / 95
Standardization issues/96
Halifax Pic,The United Kingdom / 97
Sonera Mobile Pay/99
Electronic Mobile Payment Services (EMPS) /100
mSpot service in Hong Kong /103
SpeechWorks International /104
Geoworks Corp./105
Ford Motor Co. / 106
ewireless /111
Index off^sestudies 4 WebLink Wireless Inc. /142
5 diAx in Switzerland /154
CellPoint Finder!/164
Matrix Vehicle Tracking / 165
SignalSoft Local.info /166
Go2 Systems /167
CellPoint/173
SnapTrac /174
Cambridge Positioning System (CPS) /174
6 Expedia.com /183
Rethinking the distribution channel / 210
Reuters / 213
Oracle / 215
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:09Z |
| institution | BVB |
| isbn | 0201788985 |
| language | English |
| lccn | 2002071112 |
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| physical | XVII, 237 S. Ill., graph. Darst. |
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| spelling | Paavilainen, Jouni Verfasser aut Mobile business strategies understanding the technologies and opportunities Jouni Paavilainen 1. publ. London [u.a.] Addison-Wesley 2002 XVII, 237 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wireless press Includes bibliographical references and index Wirtschaft Business Communication systems Mobile communication systems Telecommunication systems HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009883951&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Paavilainen, Jouni Mobile business strategies understanding the technologies and opportunities Wirtschaft Business Communication systems Mobile communication systems Telecommunication systems |
| title | Mobile business strategies understanding the technologies and opportunities |
| title_auth | Mobile business strategies understanding the technologies and opportunities |
| title_exact_search | Mobile business strategies understanding the technologies and opportunities |
| title_full | Mobile business strategies understanding the technologies and opportunities Jouni Paavilainen |
| title_fullStr | Mobile business strategies understanding the technologies and opportunities Jouni Paavilainen |
| title_full_unstemmed | Mobile business strategies understanding the technologies and opportunities Jouni Paavilainen |
| title_short | Mobile business strategies |
| title_sort | mobile business strategies understanding the technologies and opportunities |
| title_sub | understanding the technologies and opportunities |
| topic | Wirtschaft Business Communication systems Mobile communication systems Telecommunication systems |
| topic_facet | Wirtschaft Business Communication systems Mobile communication systems Telecommunication systems |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009883951&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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