The IT payoff: measuring the business value of information technology investments
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Financial Times, Prentice Hall
2002
|
| Series: | Financial Times Prentice Hall books
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 167 S. graph. Darst. |
| ISBN: | 0130650749 |
Staff View
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| 245 | 1 | 0 | |a The IT payoff |b measuring the business value of information technology investments |c Sarv Devaraj ; Rajiv Kohli |
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Record in the Search Index
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| adam_text | Contents
Foreword xiii
1 Introduction to Information Technology
Payoff 1
IT Payoff: A Dialog 1
Reasons for IT Payoff Measurement A
Competing Investments 4
Duration of Payoff 5
Overall Economic Picture 5
How Has Investment in IT Been Measured Thus
Far? 6
Profitability 6
Productivity 7
Customer Value 8
IT Payoff: a Case for Continued Investment? B
2 The IT Payoff Paradox l 1
Factors Contributing to the IT Productivity
Paradox 1 2
Anecdotal Evidence 12
A Snapshot View 13
Isolating the Effect of IT 14
Levels of Analysis 15
Aggregated Analysis 16
Complementary Factors 16
Does the Paradox Still Exist? l 7
Moving Beyond the Paradox? 1 v
3 The Strategic Role of Technologies 1 9
Why is Strategy in IT Planning important? 1 9
What is Strategy? 2 1
Developing a Strategy 22
Looking Outward 22
Looking Inward 25
What To Look For 29
Connecting the Dots 3D
4 Failure Analyses 3 1
Timing is Everything 32
Unrealistic Expectations 32
Management Support 33
Explicit Payoff Metrics 34
Infrastructure 35
Are You Ready for integration? 36
Training 3B
5 A Process Perspective 41
Let s Talk Theory 42
Advantages df Variance and Process
approaches 43
Process Approach: A Discussion 44
Process Approach: An application 46
Combining Process and variance Approaches 47
Summary 49
6 Technology Payoff Metrics—Balanced
Multiple Objectives 5 1
Immediate versus Lagged Metrics 53
Productivity, Profitability, and Customer
Value 54
a balanced and inclusive approach 55
Customer Perspective 57
Internal Business Perspective 57
Innovation and Learning Perspective 58
Financial Perspective 59
Final Thoughts on the Balanced Scorecard 59
Recommendations 6Q
7 The Technology Curve 65
Is There Evidence for the Existence df
Technology Curves? 67
Drawing an S Curve (adapted from Foster) 6B
Implications 69
Payoff Depends on the Position on the Technology Curve 69
Pay Attention to SCurves of New Technologies 70
Become Comfortable with Rendering Your Product Obsolete 71
Recognize Competitors in Related Fields 72
Reduce Market Acceptance Time 72
Technology Trend Curves 73
Disruptive Technologies 75
Technologies of the Future 78
B Technology Justification Models 79
The Real Options Approach 86
, Economic value Added BB
Statistical approaches BB
9 Implementing IT Payoff Initiatives:
A Framework 9 5
Phase I: Exploration 97
Phase II: Involvement 99
Phase III: Analysis ID1
Phase IV: Communication 1 O3
1 a Electronic Commerce: Challenges and
Opportunities in Assessing IT
Payoff 1 l 3
Data, Information, and Knowledge 114
E Loyalty: Your Payoff in Online
Commerce 116
A Model for E ioyalty 117
E commerce Payoff 1 1 B
Looking to the Future: Challenges in IT payoff
Assessment 1 26
1 1 Assessing IT payoff: A Case Study l 29
Phase 1 : Exploration 1 3Q
Step 1: Identifying the Investment Stage 131
Step 2: Match Approach and Techniques 132
1
Phase II: Involvement 1 33
Step 3: Identify Tangible and Intangible Metrics 133
Steps 4 and 5: Make Business Case for IT Payoff Measurement and Ensure
Customer Involvement 133
Phase ill: Analysis 134
Step 6: Conduct Analysis 134
Step 7: Interpret Data for Constituents 137
Phase IV: Communication 1 3B
Step 8: Provide Feedback and Actionable Steps 138
Step 9: Institutionalize Bias for IT Payoff Measurement 139
An Update 1 39
Conclusion 1 4O
1 2 Succeeding at it Payoff Measurement:
An Action Plan 1 45
Recap 1 46
An Action Plan 1 49
How to Implement a Measurement System 1 52
Securing Organizational and Management Commitment 152
Building Data Partnerships with Constituencies Inside and Outside the
Organization 153
Gathering Data 155
Analyzing Data 157
capitalizing on the cascading effects of it
Payoff 1 57
Building an Infrastructure for Ongoing IT
Payoff Analysis 1 5B
Integrating IT Payoff Results in Managerial and
Strategic Planning and Decision
Making 1 59
Index 1 6 1
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:07Z |
| institution | BVB |
| isbn | 0130650749 |
| language | English |
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| physical | XVI, 167 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Financial Times, Prentice Hall |
| record_format | marc |
| series2 | Financial Times Prentice Hall books |
| spelling | Devaraj, Sarv Verfasser aut The IT payoff measuring the business value of information technology investments Sarv Devaraj ; Rajiv Kohli New York [u.a.] Financial Times, Prentice Hall 2002 XVI, 167 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Financial Times Prentice Hall books Capital investments Evaluation Information technology Cost effectiveness Information technology Management Informationstechnik (DE-588)4026926-7 gnd rswk-swf Kapitalkosten (DE-588)4135348-1 gnd rswk-swf Informationstechnik (DE-588)4026926-7 s Kapitalkosten (DE-588)4135348-1 s DE-604 Kohli, Rajiv Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009883174&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Devaraj, Sarv The IT payoff measuring the business value of information technology investments Capital investments Evaluation Information technology Cost effectiveness Information technology Management Informationstechnik (DE-588)4026926-7 gnd Kapitalkosten (DE-588)4135348-1 gnd |
| subject_GND | (DE-588)4026926-7 (DE-588)4135348-1 |
| title | The IT payoff measuring the business value of information technology investments |
| title_auth | The IT payoff measuring the business value of information technology investments |
| title_exact_search | The IT payoff measuring the business value of information technology investments |
| title_full | The IT payoff measuring the business value of information technology investments Sarv Devaraj ; Rajiv Kohli |
| title_fullStr | The IT payoff measuring the business value of information technology investments Sarv Devaraj ; Rajiv Kohli |
| title_full_unstemmed | The IT payoff measuring the business value of information technology investments Sarv Devaraj ; Rajiv Kohli |
| title_short | The IT payoff |
| title_sort | the it payoff measuring the business value of information technology investments |
| title_sub | measuring the business value of information technology investments |
| topic | Capital investments Evaluation Information technology Cost effectiveness Information technology Management Informationstechnik (DE-588)4026926-7 gnd Kapitalkosten (DE-588)4135348-1 gnd |
| topic_facet | Capital investments Evaluation Information technology Cost effectiveness Information technology Management Informationstechnik Kapitalkosten |
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