Internet business models and strategies: text and cases
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill
2003
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVI, 480 S. graph. Darst. |
| ISBN: | 0071151230 0072511664 |
Staff View
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| 100 | 1 | |a Afuah, Allan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Internet business models and strategies |b text and cases |c Allan Afuah, Christopher L. Tucci |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston, Mass. |b McGraw-Hill |c 2003 | |
| 300 | |a XVI, 480 S. |b graph. Darst. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Commerce électronique | |
| 650 | 4 | |a Entreprises - Réseaux d'ordinateurs | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business enterprises |x Computer networks | |
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| 700 | 1 | |a Tucci, Christopher L. |e Sonstige |4 oth | |
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Record in the Search Index
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| adam_text | Titel: Internet business models and strategies
Autor: Afuah, Allan
Jahr: 2003
Contents
About the Authors ix /• Users 18
IL Communications Services 22
Preface x
From the Publisher xiii
III. Suppliers 25
Chapter 3
Acknowledgments xv Competitive Landscape-Changing
PART ONE
THE INTERNET 1
Properties of the Internet 32
Properties of the Internet 32
1. Mediating Technology 33
2. Universality 33
Chapter 1 3. NetworkExternalities 33
Introduction and Overview 3 4- Distribution Channel 35
5. Time Moderator 35
Determinants of Performance 3
Business Models 4
Environment 5
6. Information Asymmetry Shrinker 35
7. Infinite Virtual Capacity 36
8. Low Cost Standard 36
change 6 9. Creative Destroyer 36
The Internet 6 10. Transaction-Cost Reducer 37
Internet Business Models 7 Impact of the Internet on the 5-Cs 38
Internet Business Models and Strategies 7 Coordination 38
Part 1: The Internet 8 Commerce 39
Part II: Components, Linkages, Dynamics, and Community 43
Evaluation of Business Models 9 Content 43
Part III: The Role of Competitive and Macro Communication 44
Environments 9 Implications for Industries 44
Part IV: Applying the Concepts, Models, and Limitations to Transactions over the Internet 44
Tools 10
Tacit Knowledge 45
PartV.Cases 10 Peopk 45
Chapter 2
Overview of Internet Technology and A™
Value Network 12 COMPONENTS, LINKAGES,
DYNAMICS, AND EVALUATION OF
Definition and History 12 BUSINESS MODELS 49
WhatAre the Internet and the World Wide
Web? 12
A Brief History ofthe Internet and the World
Wide Web 15
Chapter 4
Components of a Business Model 51
The Internet Value Network 17 Internet Business Model 51
Contents V
Components and Linkages 52 Developing the Technology 83
Rationale for Components 52 Models of Technological Change 84
Profit site 53 Example: The Dot.com Boom and Burst 96
Customer Value 55 Should the Dot.com Bubble and Burst Have Been
Differentiation 55 Expected? 97
Low Cost 57 Who Wins in a Dot.com versus Bricks-and-
Scope 57 Mortar Battle? 97
Price 58
Run Strategy 71
Dynamics of Internet Business
Chapter 6
Market Share and Margins
Are Critical! 59 . _, _
w ^ .i, t.- n i n A Taxonomy of Business
It s Growtn! It s Revenues! 59 »..*. ..
Lock-in 59 M0dels 103
Types of Pricing and the A Taxonomy of Business Models 103
Influence ofthe Internet Commission-Based 105
(Dynamic Pricing) 60 Advertising-Based 106
Revenue Sources 62 Markup-Based 108
Connected Activities: What Activities Production-Based 109
andWhen 63 Referral-Based 110
Which Activities to Perform 63 Subscription-Based 111
When to Perform Activities 65 Fee-for-Service-Based 111
Implementation 66 Putting It All Together: The Four Elements
Structure 66 and the Taxonomy 112
Systems 67 Profit Sites 114
People 67 Revenue Models 115
Capabilities 69 Commerce Strategy 115
Resources 69 Pricing Models 116
Competencies 69
Competitive Advantage 70 _. . _
Sustainability 70
Block strategy 71 Value Configurations and
the Internet 120
Team-up Strategy 72 Value Creation and Organizational
Cost Structure 72 Technologies 120
The Value Chain 123
Chapter 5 ^ Manufacturer s Value Chain 123
How Does the Internet Affect the Primary
¦m/f__i i no Activities ofthe Value Chain? 124
M0dClS ?8 The Value Shop 127
Who Profits from Technological Change? 78 Value Creation Logic and Service
Complementary Assets Model 78 Provision 127
Implications for the Internet 80 Primary Activities of the Value
Strategie Implications of Complementary Assets Shop 128
Model 80 How Does the Internet Affect the Primary
Determining One s Complementary Activities of the Value Shop? 129
Assets 82 The Value Network 132
vi Contents
Examples of Value Network Businesses 132 Juniper s Competitors 174
Primary Activities of the Value Network 133 Juniper at Crossroads 175
Making a Firm s Value Configuration Appraising Juniper Networks Business
Consistent with Its Activities 136 Model 175
How Viable Is Juniper Networks Business
Chapter 8 Model? 176
Valuing and Financing an Internet Should Juniper Enter the Enterprise Router
Start-Up 142 Market? 181
When to Cash Out 142
Over a Firm s Life Cycle 142 PART TH RE E
Collecting Early 143 THE ROLE OF COMPETITIVE AND
The IPO Process 143 MACRO ENVIRONMENTS 185
Impact ofthe Internet on the
ipo Process 144 Chapter 10
Valuation of a Business 145 Competitive and Macro
Cash Flows 145 Environments 187
Price-Earnings (P/E) Ratio 147
Price-Earnings Growth (PEG) Ratio 148 The Environment As Determinant of Firm
Valuation of Businesses That Are Not Yet Performance 187
Profitable 148 The Competitive Environment 187
Firm and Industry Proxies 148 Industry Characteristics and Criticäl Success
Business Models Approach: Earnings and Cash Drivers 189
Flow Chain 149 The Internet and Environmental Determinants
Implications of Market Value for Financing and of Performance 189
Investment Strategies 150 Impact ofthe Internet on Industry
Intellectual Capital: Valuing the Parts 151 Environment 189
Components of Intellectual Capital 152 The Internets Multiple Forces 192
Financing a Start-Up 154 A Five Forces Analysis of JSPs 192
Internal Sources: Assets and Activity 154 An Important Point about Industry Analysis 193
Equity 154 Co-opetitors and Industry Dynamics 194
Debt 156 Co-opetitors 194
Complementary Assets 156 Industry Dynamics and Evolution 195
The Macro Environment 195
Lnapter y Impact on Performance 196
Appraisal of Business Models 160
Elements of Appraising Business Models 160 PART FOUR
Profitability Measures 161 APPLYING THE CONCEPTS,
Profitability Predictor Measures 161 MODELS, AND TOOLS 201
Business Model Component Measures 162
The Case of Juniper Networks 166 Chapter 11
The Networking industry 167 The General Manager and the
Juniper Networks Company History 170 Internet 203
Juniper s Corporate Strategy 170
Initial Success for Juniper 171 Competitive Advantage and the General
Juniper Gains Market Share 173 Manager 203
Contents VÜ
Broadcast.com 251
Incumbents versus New Entrants 204 PART FIVE
Managing Bricks-and-Mortar Incumbents 204 CASFS 249
Managing New Entrants 209
Formulating and Implementing a Strategy 210 Case One
Change and the Strategie Management
Process 210
Where Is the Firm Now? 211
Where Does the Firm Go Next? 215 Case TWO
How Does the Firm Get There? 215 Webvan: Reinventing the Milk
Implementation 218 man 259
Personal Role ofthe General Manager 219
Champions 219
Sponsors 219
Case Three
Reflect.com: Burn the Ships 271
Chapter12
Sample Analysis of an Internet Case Four
Business Model Case 224 VerticalNet: The New Face
Amazon.com: zShops 224 °f B2B 285
Amazon.com 225
Amazon s Diversification Strategy 226 Case Five
zShops 228 LiveREADS: Valuing an E-book
Start-up 301
e-Commerce Industry 230
Competitors 230
Threats 231
The zShops Dilemma 231 Case 5lX
What Is the zShops New Product Concept and Beyond Interactive: Internet
How Does It Add Value to Stakeholders? 232 Advertising and Cash Crunch 313
How the zShops Add Value to Customers 233
How the zShops Add Value to Shop
Merchants 234
How the zShops Add Value to Amazon 234
What Value Configuration Activities Should
Amazon Be Undertaking? 236 Case Eiqht
Value Network Components 236
Does Amazon Have Control Over Key ^T J ~ V^7~
Assets? 236 Beware ss i
Complementary Asset Framework 236
Are the zShops a Viable Growth Strategy for Case Nine
Amazon? 237 zVillage: Innovation among Women s
Analysis of Business Model Components 238 Websites 351
Recommendations: Is Amazon Risking Too
Much from the Standpoint of Brand Name and
Reputation? 241 Case Ten
eBay, Inc.: Diversification in the
Appendix 243 Internet Auction Market 360
Case Seven
Hotmail: Free E-Mail for Säle 329
GMBuyPower.com: Dealer
viii Contents
Case Eleven Case Fifteen
Microsoft: Xbox Online 371 Research in Motion Limited (RIM)
and BlackBerry: Wireless
Case Twelve E-Mail... the Killer App? 428
Sun Microsystems: Jumping for
Java 392 Case Sixteen
Sprint PCS: Winning the Wireless
CaseThirteen War? 442
OSCar-The Open Source Car
Project 404 Case Seventeen
Napster: The Giant Online Pirate
CaseFourteen Bazaar 459
E*Trade: A Lust for Being T . .
Different 415 Index 472
|
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| spelling | Afuah, Allan Verfasser aut Internet business models and strategies text and cases Allan Afuah, Christopher L. Tucci 2. ed. Boston, Mass. McGraw-Hill 2003 XVI, 480 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Commerce électronique Entreprises - Réseaux d'ordinateurs Internet Unternehmen Business enterprises Computer networks Electronic commerce Internet (DE-588)4308416-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Internet (DE-588)4308416-3 s DE-604 Tucci, Christopher L. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009879136&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Afuah, Allan Internet business models and strategies text and cases Commerce électronique Entreprises - Réseaux d'ordinateurs Internet Unternehmen Business enterprises Computer networks Electronic commerce Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)4592128-3 |
| title | Internet business models and strategies text and cases |
| title_auth | Internet business models and strategies text and cases |
| title_exact_search | Internet business models and strategies text and cases |
| title_full | Internet business models and strategies text and cases Allan Afuah, Christopher L. Tucci |
| title_fullStr | Internet business models and strategies text and cases Allan Afuah, Christopher L. Tucci |
| title_full_unstemmed | Internet business models and strategies text and cases Allan Afuah, Christopher L. Tucci |
| title_short | Internet business models and strategies |
| title_sort | internet business models and strategies text and cases |
| title_sub | text and cases |
| topic | Commerce électronique Entreprises - Réseaux d'ordinateurs Internet Unternehmen Business enterprises Computer networks Electronic commerce Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Commerce électronique Entreprises - Réseaux d'ordinateurs Internet Unternehmen Business enterprises Computer networks Electronic commerce Electronic Commerce |
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