International marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Irwin McGraw-Hill
2002
|
| Edition: | 11. ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XXV, 693 S. Ill., graph. Darst., Kt. |
| ISBN: | 0072398841 0071123121 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV014476966 | ||
| 003 | DE-604 | ||
| 005 | 20030610 | ||
| 007 | t | ||
| 008 | 020603s2002 xxuabd| |||| 00||| eng d | ||
| 010 | |a 2001024810 | ||
| 020 | |a 0072398841 |9 0-07-239884-1 | ||
| 020 | |a 0071123121 |9 0-07-112312-1 | ||
| 035 | |a (OCoLC)46872170 | ||
| 035 | |a (DE-599)BVBBV014476966 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-859 |a DE-521 |a DE-523 |a DE-634 |a DE-11 | ||
| 050 | 0 | |a HF1416.C375 2002 | |
| 082 | 0 | |a 658.8/48 21 | |
| 082 | 0 | |a 658.8/48 |2 21 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Cateora, Philip R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora ; John L. Graham |
| 250 | |a 11. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Irwin McGraw-Hill |c 2002 | |
| 300 | |a XXV, 693 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Comercio internacional | |
| 650 | 4 | |a Entreprises multinationales | |
| 650 | 4 | |a Exportación | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Marchés d'exportation | |
| 650 | 4 | |a Marketing international | |
| 650 | 4 | |a Vente internationale | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Graham, John L. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009878657 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804129303628087296 |
|---|---|
| any_adam_object | |
| author | Cateora, Philip R. Graham, John L. |
| author_facet | Cateora, Philip R. Graham, John L. |
| author_role | aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc j l g jl jlg |
| building | Verbundindex |
| bvnumber | BV014476966 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.C375 2002 |
| callnumber-search | HF1416.C375 2002 |
| callnumber-sort | HF 41416 C375 42002 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)46872170 (DE-599)BVBBV014476966 |
| dewey-full | 658.8/4821 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 21 658.8/48 |
| dewey-search | 658.8/48 21 658.8/48 |
| dewey-sort | 3658.8 248 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 11. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02117nam a2200613zc 4500</leader><controlfield tag="001">BV014476966</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20030610 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020603s2002 xxuabd| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2001024810</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0072398841</subfield><subfield code="9">0-07-239884-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071123121</subfield><subfield code="9">0-07-112312-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)46872170</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014476966</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416.C375 2002</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/48 21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/48</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cateora, Philip R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing</subfield><subfield code="c">Philip R. Cateora ; John L. Graham</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">11. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Irwin McGraw-Hill</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXV, 693 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Irwin series in marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Comercio internacional</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Entreprises multinationales</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Exportación</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marchés d'exportation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing international</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Vente internationale</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business enterprises</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Graham, John L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009878657</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV014476966 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:03:00Z |
| institution | BVB |
| isbn | 0072398841 0071123121 |
| language | English |
| lccn | 2001024810 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009878657 |
| oclc_num | 46872170 |
| open_access_boolean | |
| owner | DE-859 DE-521 DE-523 DE-634 DE-11 |
| owner_facet | DE-859 DE-521 DE-523 DE-634 DE-11 |
| physical | XXV, 693 S. Ill., graph. Darst., Kt. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Irwin McGraw-Hill |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cateora, Philip R. Verfasser aut International marketing Philip R. Cateora ; John L. Graham 11. ed. New York [u.a.] Irwin McGraw-Hill 2002 XXV, 693 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Includes bibliographical references and indexes Comercio internacional Entreprises multinationales Exportación Internationale marketing gtt Marchés d'exportation Marketing international Vente internationale Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Graham, John L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cateora, Philip R. Graham, John L. International marketing Comercio internacional Entreprises multinationales Exportación Internationale marketing gtt Marchés d'exportation Marketing international Vente internationale Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora ; John L. Graham |
| title_fullStr | International marketing Philip R. Cateora ; John L. Graham |
| title_full_unstemmed | International marketing Philip R. Cateora ; John L. Graham |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Comercio internacional Entreprises multinationales Exportación Internationale marketing gtt Marchés d'exportation Marketing international Vente internationale Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Comercio internacional Entreprises multinationales Exportación Internationale marketing Marchés d'exportation Marketing international Vente internationale Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT grahamjohnl internationalmarketing |