APA (7th ed.) Citation

Baines, P., & Chansarkar, B. (2002). Introducing marketing research. Wiley.

Chicago Style (17th ed.) Citation

Baines, Paul, and Bal Chansarkar. Introducing Marketing Research. Chichester u.a: Wiley, 2002.

MLA (9th ed.) Citation

Baines, Paul, and Bal Chansarkar. Introducing Marketing Research. Wiley, 2002.